A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

In May 2008, the Swedish Government proclaimed several proposals in order to increase the status of the teaching profession. One of the proposals was that each teacher should be obligated to obtain a "teaching license" to be allowed to teach. The license/certification will guarantee that the teacher has the sufficient knowledge of pedagogy and subject obtained from University. The existing teachers who do not hold a proper certification today will be given a certain time period to attain one. The teachers that are certificated teachers but that are giving lessons in subjects not certificated in will be given a chance to obtain the proper knowledge of the subject.

Landscape architecture is a visual profession, but other senses also affect our interpretation of a place. Sounds can give us a lot of information about an environment, and they are often perceived as positive. Despite this, research about outdoor sounds most often focus on the reduction of unwanted sounds ? noise ? but the absence of noise does not result in a good soundscape. To accomplish this, sounds we appreciate are needed.

With the end of the Cold War the number of conflicts where the United Nations have intervened has increased dramatically. This has entailed a need for a burden-sharing between the UN and regional organizations regarding management of conflicts. The aim of this study is to make a comparative analysis of the effectiveness and the efficiency in the efforts undertaken by ECOWAS and the UN during the civil war in Sierra Leone, through using theories on conflict resolution and the advantages of regional organizations in conflict resolution.My conclusion is that both ECOWAS and the UN were quite successful in managing the conflict and had an impact on the resolution of the war, although both peace operations suffered from internal problems. ECOWAS was effective in managing the conflict and in its mediating efforts as an insider from the region. The UN was more efficient in managing to attain their goals.

The purpose with this work was to investigate some alternatives for an effective handling with grain, to find the most economic alternative. It is not common that moisture content is below 14% when harvesting grain in Sweden. To store the grain safe it has to be preserved in some way. I have described some of the most common systems for preserving grain in this paper. I have used the systems as a basis when I made calculations in handling the grain for a company. I have chosen a company placed in south of Sweden. The productions are crop farming and pork.

Den här magisteruppsatsen söker att besvara forskningsfrågan kring hur den didaktiska strategin livslångt lärande legitimerats som didaktisk strategi i den globala kontexten. Detta sker genom en hermeneutisk läsning och analys av centrala texter inom forskningsområdet och genom att tolka resultatet genom Berger och Luckmanns? socialkonstruktionistiska teori för legitimering. Resultatet tycks peka på att centrala aktörers definition, tolkning och användning av begreppet globalisering samt användandet av ett språk präglat av en underliggande politisk ideologi formar vad som liknas vid ett symboliskt universa. Detta har i sin tur skapat förutsättningarna för en introduktion och legitimering av den explicita teorin livslångt lärande som en typ av didaktisk strategi.

How effective is consumer power? Can consumers regulate corporate behavior?And if so is the case, could the mechanisms where consumers regulate corporatebehavior have any democratic value to contribute with? These are the questionsthat this master's thesis comprehends with. The purpose of this writing is toconstruct a theory of consumer power that is compatible with democratic theory,this in order to contribute to the ongoing discussion within the discipline ofpolitical science about the third democratic transformation. A discussion that hasbeen actualized due to the democratic deficit created by the growing corporatepower and the shift of power from state to private enterprises. Besides showingfor a parallel between the democratic mechanisms that exists in the relationbetween citizens and state on the one hand, and the consumers and corporationson the other hand, this paper argues that consumers do have a great potential inregulating corporate behavior towards a higher social responsibility andawareness.

Schizophrenia can cause symptoms such as auditory hallucinations, delusions, emotional blunting, apathy and lack of motivation. These result in a diminished ability to participate in daily activities and bring the client group into the domain of occupational therapists. The purpose of this literature review is to compile the latest findings in occupational therapy interventions for individuals with schizophrenia. Furthermore guidance regarding the utility of the interventions will be given based on the author?s assessment of the evidence in the 22 articles included.

Studier visar att åtgärder krävs för att minska svenska barns intag av sötsaker och fett samt öka intaget av frukt och grönsaker. Skolors roll i att främja en hälsosammare kosthållning hos barn måste därför få en ökad uppmärksamhet. Lärare bör ta tillvara på tillfällen som ges att i undervisningen förmedla en positiv syn på mat. Sapere-metoden är en pedagogisk metod som syftar till att öva upp elevers sensoriska förmåga, utveckla deras språk samt på sikt förbättra deras matvanor. Denna metod tillämpas idag på skolor i Västmanland.

AbstractThe purpose with the study is to see if it is possible to create well functioning and democratic government and parliament in Kosovo, within a near future thru social capital. I have some research questions that will help me reach my purpose: 1. Are Kosovo?s institutions effective and democratic today?2. Does social capital exist in Kosovo today?3.

The aim of this study was to investigate whether a direct shift inpostural alignment results in changes in voice source characteristics. Ninemales with untrained voices were recorded standing in ideal posturalalignment and in the deviant postures swayback and kyphosis characterizedby extended hips and a slump back respectively. The voice source wasderived from the audio signal by inverse filtering. The parameters pulseamplitude, maximal flow declination rate, level difference between the firstand second voice source partials, closed quotient and the normalizedamplitude quotient in relation to subglottal pressure were compared betweenideal postural alignment and swayback and kyphosis respectively. Resultsindicate an impact of changed postural alignment on the voice source.Swayback posture gave significantly less pulse amplitude and maximal flowdeclination rate and significantly higher subglottal pressures thus resulting ina less effective phonation.

The aim with this thesis is to study the risk management in construction projects at the Swedish Road Administration, SRA. Furthermore, the aim is to find the effects of the risk management. The theorem of this thesis is that the positive effects of the risk management in construction projects create additional value to the project. These additional values are that the project itself becomes resilient and that the project goals are achieved without any significant disturbances.This thesis shows that the risk management in construction projects do not follow the guidelines set out by the SRA. This is due to a lack of education in the method and a difficult method all together.

Syftet med denna uppsats är att se hur effektiva metoder och resurshantering påverkaroffentliga förvaltningar i Borås. Vi för även en diskussion om hur implementeringen avstyrmodeller såsom Lean har för inverkan på förvaltningarna. Uppsatsen har genomförts medutgångspunkt från valda teorier samt intervjuer med administratörer anställda på offentligaförvaltningar i Borås. Detta för att få ett medarbetarperspektiv på hur effektivitets- ochresurshanteringstänket har yttrat sig för de och deras arbetsplatser.De offentliga förvaltningarna som valt att införa styrmodeller såsom Lean i sina verksamheterhar blivit mer kostnadseffektiva och resurssnåla. En märkbar förändring är införandet av nyteknik i förvaltningarna.

Arbete med Ständig förbättring har blivit en allt vanligare arbetsmetod inom dagens verkstadsindustrier. Arbete med Ständig förbättring handlar idag inte enbart om att förbättra produkter och arbetsprocesser utan är även ett sätt att ta vara på och utveckla medarbetarnas kunskaper i arbetet.I denna uppsats har jag valt att studera arbete med Ständig förbättring utifrån medarbetarens perspektiv och vad denna arbetsform har inneburit för industriarbetares utveckling av sitt yrkeskunnande i ett företag. Studien har formen av en fallstudie med halvstrukturerade intervjuer som datainsamlingsmetod.Studiens resultat visar att förbättringsarbetet bidragit till individens utveckling av sitt yrkeskunnande genom möjligheter att kombinera teori och praktik i arbetet samt genom en ökad kunskap om vikten av samarbete i arbetet.Förbättringsarbetet har även bidragit till en större förståelse för arbetsprocessen samt en större noggrannhet och ansvarskänsla i arbetet. Hög produktionstakt och svårigheter med att identifiera problem i arbetet har dock visat sig försvåra intervjupersonernas utveckling av sitt yrkeskunnande.Förbättringsarbetets låga prioritet vid hög produktionstakt, samt begränsade möjligheter till delaktighet då det gäller målformulering och riktlinjer för företagets verksamhet, påverkar således individens motivation och engagemang i arbetet..

AbstractTitle: Effective internal communication ?A case study on communication between a manager and the employees in a sportsclub.Number of pages: 40, without enclosuresAuthor: Susan AnderssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Second term 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees.Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews.Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there?s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers.Keywords: Organizational communication, Internal communication, Information, Feedback..