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2518 Uppsatser om Effective Consumer Response - Sida 66 av 168

Övergång till helkrossballast : En studie för Strängbetongfabrikerna i Veddige och Herrljunga

This exam report has been developed in association with Strangbetong AB, Sweden.The natural gravel that is being used as fine aggregate for concrete production today is an ending natural recourse and the Swedish government has decided to strongly reduce the extraction from the year of 2020. The only reasonable replacement is aggregates from crushed rocks but this material has other properties than natural aggregates. The concrete manufacturers now have to learn how to use these new fine aggregates in a cost effective way in order to ensure the quality of their concrete production.In this project, crushed aggregates and combination of crushed and natural aggregates have been tested with existing formulas for fresh concrete. The two parameters yield stress and plastic viscosity have been measured which gives a good description of the workability of the fresh concrete. Different methods to make measurements on the dry fine aggregates, has also been tested, to find out if there is any correlations between these parameters and the parameters from the measurement on the fresh concrete..

- Adda mig på Facebook så hör jag av mig! : En kvalitativ studie som behandlar rekrytering via sociala medier

This paper examines how organizations work with their recruitment. The organizations in thispaper are mined in the trade of recruiting and staffing. The paper will further influence howorganizations work or will work with recruiting through social medias. It describes therecruiting process in the traditional way and what costs it brings. The next part is a descriptionof network and the importance of networking in a general way.Our results demonstrate that social medias probably will stay as a complement to other moretraditional methods and will not be an own recruiting method.

Generation Y : En studie kring konsumtionsbeteende och dess betydelse för företag.

Bakgrund: På dagens marknader kan förändrade förhållanden i samhället påverka konsumtionsmönster. Globaliseringen och Internet har bidragit till förändrade kommunikationsmönster vilket i sin tur också har påverkat generationerna. Vilket även gör att företagen till viss del då måste anpassa sig efter det eventuellt förändrade konsumtionsbeteendet.Problemformulering: Vilka kommunikationsstrategier är viktiga för företagen att implementera för att de skall kunna tillgodose nya konsumtionsmönster och öka utsikterna för en långsiktig överlevnad?Syfte: Syftet är att genom en analys av Generation Y:s konsumtionsmönster utvärdera förutsättningar för företags kommunikationsstrategier.Metod: Undersökningen har både en kvantitativ och kvalitativ ansats. Metodtriangulering sker på generation Y.

Med musik som försäljningsredskap : En studie av musikens kommunikationsvärde i TV-reklam

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

En läroplan utan stort tolkningsutrymme? : En undersökning av Lgr11 ur ett läsarorienterat perspektiv

This essays aim is to investigate the possibilities of subjective interpretation of Lgr11, the Swedish curriculum for elementary school. The assignment that the Swedish authority Skolverket got in 2009, was to create a curriculum that would grant that the students achievements would not be influenced by any subjective opinions and that all elementary schools in Sweden will give an equivalent education. In the Government bill this is a theme throughout the text and the Minister of Education has also claimed that this document will leave very limited space for subjective reading and interpretation. He says that Lgr11, in contrast to the previous curriculim Lpo94, will clarify what the purpose of the different subjects is and on what grounds the assessment of the students should be based.The method used is the literary theories of reader ? response as they are expressed by Literarycriticist Stanley Fish.

Kulturkompetens i socialt arbete - vad är det?

Syftet med denna studie är att undersöka vilken innebörd begreppet ?kulturkompetens? ges i litteraturen samt utifrån detta problematisera dess applicering på praktiken. Begreppet ?kulturkompetens? saknar en enhetlig definition, något som initierat skrivandet av denna uppsats. Studien bygger på en litteraturstudie i form av en kvalitativ textanalys.

Gräsrotsfinansiering : rättsliga problem och hur gällande rätt föreslås ändras

Crowdfunding is a phenomenon that is subject to a great growth during the recent years, and the growth rate doesn't seem to stagnate. When new legislation named the JOBS Act in the U.S. becomes effective in late 2015, crowd equity will surely become a popular tool for financing businesses. Because crowdfunding great popularity is caused by the possibility to reach out to crowds through the internet, it is a global phenomenon, why it's relevant to examine current legislations in jurisdictions. This thesis covers an examination of Swedish laws of how they govern crowdfunding, and also suggestions on how the laws should be changed to more efficiently  correspond with the purposes of crowdfunding..

Patientinformation, vilken profession förmedlar den bäst? En systematisk litteraturstudie med tillhörande begreppsanalys.

This thesis is a systematic review of the Swedish healthcare and hospital-library?s authorities on the consumer health information. The goal is to evaluate the strengths and weaknesses that are inherited in two professions (medical and LiS) with two completely different perspectives on mediating information.The method used is a mix between conceptual analysis of the Swedish term ?patient information? and a Critical conceptual analysis, according to Fairclough, of published native theses and international professional journals.Conclusion of the thesis is that although the nursing and medical staff has the necessary medical expertise it does not, in many cases have either the time or skill to completely satisfy a patient or his/her next of kin´s information needs when exposed in a uneasy situation as when in need of treatment or help in any kind.The hospital librarian on the other hand does have the intermediating skills and most often the time to explain complex treatments or medical procedures, but the lack in medical or nursing expertise.In a perfect setting there is an inter-professional cooperation which brings a lot of positive results. The problem today is often to overcome the gap in awareness of one and other that exists in a modern Swedish hospital..

Energideklaration och energiförbrukning för småhus och flerbostadshus

Energy is today a very common topic, not only in Sweden but in the whole Europe. In EU they have given out a directive 2002/91/EG about buildings energy use and throw this they have forced their members to show how much energy their buildings use. In Sweden has the gouvernment established a law (SFS 2006:985) about energy declaration for buildings which demands that the building owner needs to show how much their buildings energy consumption are. Important to know is that this law doesn´t applies for industrial buildings.The report will show what the new law about energy declaration for buildings and appurtenant directions will mean for Riksbyggen. Also energy calculations will be done to be able to compare Riksbyggen buildings with the new law and directions.

Tillgänglighet och verksamhet för dyslektiker på folkbibliotek i Södermanland

The aim of this thesis was to investigate the accessibility and activities for dyslectic adults in public libraries in the Swedish county of Södermanland. The questions that were to be answered were four; to what extent do the libraries provide book material and special computer software? To what extent do activities occur? Does the library staff have awareness and knowledge of dyslexia and of activities for dyslectics? What are the obstacles for good service for dyslectic library users? Two methods were used. As a first step, a questionnaire was sent to thirty public libraries. The questionnaire elicited a low level of response, but gave in spite of this an overview of the situation for dyslectics in the libraries of the county.

Evaluation of a new microarray method for genotyping of HLA-DQ2 and HLA-DQ8 for investigation of celiac disease

Celiac disease (CD) is an autoimmune disease, induced by an immune mediated reaction in the small intestine after ingestion of gluten and related prolamines. There is a strong genetic linkage and most important are the genes that encodes for HLA-DQ2 and HLA-DQ8. The European Society for Paediatric Gastroenterology, Hepatology and Nutrition (ESPGHAN) has developed new guidelines for investigation of CD in children and adolescents, which include genotyping for HLA-DQ2 and HLA-DQ8. Therefore, the clinical microbiological laboratory in Västmanland wants to introduce a method for analysis of these genes. Microarray is a newly developed method for determination of the alleles HLA-DQA1 and HLA-DQB1 that encodes for the ?- and ?-subunits of the HLA-molecules.

Beslutsfattande vid anbudsgivning hos svenska byggentreprenörer

This thesis examines the tendering process from the point of view of Swedish building contractors. The purpose with the study is to chart the decision process for the contractors during the tendering process. The study is designed as a survey study. This made it possible to reach a wide base of respondents, not letting such factors as geography being an issue. The survey itself was characterised by a very high response rate compared to other similar studies. The result from this study shows that former experience from similar projects, current workload and the clients economic condition are very important factors for both whether or not the contractor will bid for a project as well as the cost estimation and tendering price. Former experience from similar projects is also an important factor for the determination of the indirect costs.

Ta på era "hållbar utvecklingsglasögon"! : Ett idéhäfte som kan hjälpa pedagoger att arbeta mer med hållbar utveckling i förskolan

Natural and environmental issues are everyday parts in preschool but when educators shall consciously work with sustainable development they tend to stop at recycling and what is necessary to be done for achieving the Grön Flagg-certification. I have been observing various preschools and noticed that sustainable development is flawed, often because of the teachers lack of interest, knowledge and in some cases both. Out of this grew an idea of making a project that could help the teachers see how the work with the subject in a fun and educational way can become a part of the preschools everyday routine. I made a tutorial booklet with basic facts and activities relating to sustainable development and the three questions in my report were how much knowledge and interest the teachers initially have, if the tutorial booklet could help the teachers to produce new knowledge and interest for the topic and if it turned out to be easier for them to provide educational activities within the subject. There were three departments that participated in my survey and the methodology of collecting data was an anonymous survey with the teachers' own comments in response.

Adoption av en kommunikationslösning : En kvalitativ studie

The modern workplace is dependent on effective communication in order for the employees to be able to execute their tasks. Despite this over half of the new communications-solutions that are inserted to handle an organizations communication needs fail. Therefore this study focuses on the adoption of communication-solutions in the context of the modern workplace. This with the intent of identifying factors that are central to the individuals? adoption of new communication-solutions.

Estetiska lärprocessers betydelse för barns språkutveckling : En studie om pedagogers tankar kring bildskapande för att främja barns språkutveckling

This master thesis is based on the sociocultural perspective. A qualitative research study was conducted to investigate children's attitudes towards reading, texts and libraries.The theoretical background is constituted by ideas from the new sociology of childhood, literacy-studies and reader-response theory.The study was conducted with 23 children, 13 girls and 10 boys, participating in focus groups.The results of the study reveal that children's literacy-activities in school are strongly influenced and limited by adults. Children's interest in pictures and non-fiction-reading do not correspond to the school institution that favors traditional media and fiction. The study also reveals a gender division between children's literacy-activities that tends to grow with age. All the children in the study regard libraries as book-houses and wished for libraries that combine activity and serenity.The thesis shows the importance of being aware of, and engage in, children's reading-interests and reading-practices if the reading stimulating activities in schools and libraries are to be successful.

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