This thesis concerns the Swedish credit card market to a younger public and specifically Nordea as a card Editor. The purpose is to investigate whether a Swedish bank can, and want to build long term relationships with a young public through credit cards, and if so, how they do this.The theoretical background formulated by researchers Bendapundi and Berry consists of four key factors of relationship maintenance; trust, dependency, dedication and constraint. These key factors are also assembled in an analytical framework. The empirical findings mainly consist of interviews with three employees at Nordea. They describe a recent segmentation of the bank?s customers with the issuing of a new credit card; Mastercard Silver.

AbstractWrite the most important things first in text that will be read by a scanning web user. This paper is based upon theories about? how we read? what style in texts is? how texts should be written for web pagesReading from computer screens is about 25 percent slower than reading from paper. This because screens? flicker? have lower resolution than paperAll text with the purpose of being read from a screen should be adjusted to the reader?s physical condition.

ABSTRACTCan Danish experience explain why Sverigedemokraterna had a higher support among voters in Skåne, than among other Swedish voters?Essay in Political Science, C-levelAuthor: Jenny WoodTutor: Gregg Bucken-KnappAutumn 2006/ Spring 2007The key question of this essay concerns the outcome of Sweden?s latest election. When all the votes where counted, the county of Skåne showed an exceptionally high support for the right wing nationalist party Sverigedemokraterna. Why then, did Sverigedemokraterna have a higher support among voters in Skåne (as part of the larger and transnational Öresund region), than among other Swedish voters? My hypothesis is the following: the regional interaction within Öresund has not only had positive effects concerning the values that the people of Skåne hold.

Jag har under en period motsvarande 10 veckor på heltid utvecklat ett grafiskt konfigurations-verktyg för konfiguration av ftp-servern ioFTPD [4]. ioFTPD är en relativt ny ftp-server för Windows som är resurssnål och högpresterande [4]. ioFTPD utvecklas av iniCom Networks [4] som även utvecklar den kända ftp-klienten FlashFXP [4].Idén till att utveckla ett grafiskt konfigurationsprogram kom till eftersom det inte fanns några grafiska verktyg för vare sig konfiguration eller övervakning av servern. Eftersom det inte fanns något användarvänligt grafiskt konfigurationsverktyg var användaren tvungen att editera ioFTPD:s konfigurationsfil manuellt. Manuell editering av en så stor fil gör det lätt att införa fel.Mina delmål var att skapa tre grafiska applikationer för att hjälpa till att konfigurera och övervaka ioFTPD-servern.? Ett grafiskt konfigurationsverktyg? Ett övervakningsprogram? En vfs-Editor för skapande och redigering av det virtuella filsystemetHuvudmålet var att implementera det grafiska konfigurationsverktyget, vilket jag gjorde.

This study examines the state of criticism in the arts section of Sweden?s largest newspaper Dagens Nyheter. The study stems from raised concerns about the failing position of arts criticism, dubbed ?the crisis of criticism?. Through an overview it compares the arts section of February 1997 to the arts section of 2007.

This thesis aims to examine how the renowned swedish writer and critic Olof Lagercrantz wrote about communist China under Mao Zedong's leadership in the years 1970?1971. Lagercrantz served as Editor-in-chef and as cultural director on one of Sweden's major daily newspapers, Dagens Nyheter, between 1951 and 1975. He travelled to China in 1970 as one of the first European reporters to get admission after the cultural revolution. This series of articles about China also changed the image of Lagercrantz, afterwards he was referred to as Maoist.

The study is a qualitative textual analysis comparing how two newspapers fromSmåland reacted to Nazi Germany during the interwar period. The purpose of the studyis to illustrate how newspapers' political orientation may influence its content. Theexamined material is limited to letters to the Editor, Editorials and columns. The twopapers are of different political orientations, Smålänningen is bourgeois andKronobergaren is social democratic. The theoretical basis is founded in Klas Åmarksperspective on Sweden's position in the war, the so-called small state realistic paradigmand the moral perspective, as well all Kosellecks theory about the written word.

Behovet av mängden grafiska detaljer i spel och realtidsapplikationer ökar i och med intåget av nyare och kraftfullare hårdvara. Detta sätter mera press på grafiker. Det finns ett behov av att simplifiera processen med att flytta stora datamängder från olika Editorer (Maya, 3dsMAX, Blender, mm), processa denna information och presentera det på skärmen utan att låsa sig fast vid en specifik Editor. COLLADA är ett steg mot detta mål. Hur kan COLLADA implementeras i grafikmotorn AgentFX, utvecklad av Agency9? Detta examensarbete presenterar ett tillvägagångssätt genom Java och COLLADA med JAXB att implementera stöd för COLLADA i AgentFX, för att rendera komplexa scener byggda i Maya Unlimited 6.5.

The research in question examines whether a newspaper benefits from its activity on the Internet and if so - how. Today, the morning press is relatively stable, but tendencies show that there?s a decrease amongst regular readers. The extension of this may jeopardize the position of the morning newspapers in the market and several newspapers choose to publish their content on the Internet. An Internet activity is foremost about keeping the position in the market, not to make an economical profit, and to compete at the same terms with free newspapers and news sites.

The purpose of this study has been to examine online travel magazines as an information source and as a virtual service scape. The traditional travel magazines are facing a change due to the technological development and the web has become an important platform for both customers and companies. The virtual service scape opens new opportunities for interaction and we found a great interest in examining which possibilities and limitations travel magazines are facing. This study is based on a qualitative approach because we wanted to gain a deeper understanding and a complete picture of our chosen subject. We have completed six interviews; three of them were consultants, one publishing director, one Editor and a research student.

   Did the mass media report in a different way about the real estate tax before the Swedish national election 2006 than they did after the election? If there were differences, what could be the cause?This study aims to answer these questions by using a quantitative analysis of articles about the real estate tax published in the Dagens Nyheter (DN), the biggest morning daily. The summer before the election, the ?Alliance?, (the non-socialist coalition, launched an election promise to abolish the real estate tax. Instead they planned to introduce a low community charge.The Alliance won the election and formed a government to implement their election promise. The analysis was made on all the published articles in DN that covered the real estate tax issue. In total there were 43 such articles. These where all published between the launch of the campaign promise until the electionday and a month before the proposal was launched 19/9 2007, until the proposal was implemented in 2008. The study results in three interesting conclusions.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the Editor of the magazine Dagens Media which has given us the foundation for our analysis.

The main purpose of this work was to examine the information behavior of nonfiction publishing Company Editors. Three problem areas were presented and expressed in the following questions:- What is the information need of the Editor in every day work?- Which sources of information do the Editors use when they are looking for information and how do they make use of them?- Are there any factors that have an influence on the information behavior of the Editors and in what way do the factors effect the information behavior of the Editors in their everyday work? And finally, do the Editors experience any factors as barriers to information behavior?Six Editors, all with academical background, all employed in different publishing companies were interviewed. The result of this study have been analysed within a theoretical framework influenced by the work of Tom Wilson, Lars Höglund and Olle Persson and Block and Lagberg. The result shows that the Editors had various regular needs of information in their every day work.

This Master?s thesis is an analysis of metaphors in relation to actors, and of discourses used in the copyright-debate in two major Swedish daily newspapers and one American: Göteborgs-Posten, Svenska Dagbladet and New York Times during the years 2001-2006. We aim to answer the following questions: Which metaphors were being used in the copyright-debate to create the archetypal villain, hero, winner and loser in Editorials, debate and letters to the Editor in the three newspapers? Which discourses did those metaphors relate or conform to? Which similarities or differences could be found when comparing the two countries? newspapers regarding representations and constructions of villains, heroes, winners and losers in the copyright-debate? Firstly we distinguished who the actors in the debate were, following parts of Theo van Leeuwen?s actors? analysis. Secondly we distinguished which metaphors were being used to describe the actors as either villains, heroes, winners or losers.

The purpose of this study is to examine how the Editorial staff from the Swedish radio program Morgonpasset i P3 and the Norwegian radio program P3morgen uses Facebook and Twitter and how they can use social media as a tool in the production. The purpose is also to examine how active both of the Editorial staff are on Facebook and Twitter and which kind of language they use on Facebook and Twitter. The radio programs both work under a lot of similar conditions and are both controlled by public service in both countries. To conduct the study qualitative interviews was performed with the web Editor Christoffer Malm from Morgonpasset i P3 and the radio presenter Silje Nordnes from P3morgen in combination with a quantitative content analysis. The study was conducted over a limited period of the autumn of 2013.