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AbstractWrite the most important things first in text that will be read by a scanning web user. This paper is based upon theories about? how we read? what style in texts is? how texts should be written for web pagesReading from computer screens is about 25 percent slower than reading from paper. This because screens? flicker? have lower resolution than paperAll text with the purpose of being read from a screen should be adjusted to the reader?s physical condition. The theories above were studied and interviews were done to find out how text for web should be written. Three persons were interviewed. They answered questions about how they produce text to their web sites. And the conclusion was? write short and distinct? put the most important first? explain to the visitor to guide them correct? use comprehensive words? short sentences are better than longer? skip all unnecessarily? use objective language? do not think that the reader reads the whole text? split longer texts into multiple pages with hypertext linksThe interviewed peoples are? Swedish Rescue Services Agency?s web master? Big brother?s web editor in chief? Information design?s leader of projectsThis abstract can be read from a screen. If the whole paper should be read it should be printed first. The paper is not supposed to be read from a screen.


Karin Albinson

Lärosäte och institution

Karlstads universitet/Institutionen för kultur och kommunikation


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