It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using blogs as a marketing method.

This thesis presents the results of the implementation and evaluation of two machine learning algorithms [Baz98, GB97]based on notions from Rough Set theory [Paw82]. Both algorithms were implemented and tested using the Weka [WF00]software framework. The main purpose for doing this was to investigate whether the experimental results obtained in [Baz98]could be reproduced, by implementing both algorithms in a framework that provided common functionalities needed by both. As a result of this thesis, a Rough Set framework accompanying the Weka system was designed and implemented, as well as three methods for discretization and three classi cation methods. The results of the evaluation did not match those obtained by the original authors.

The purpose of this report was to study how the Swedish radio channel Sveriges Radio (SR) website changed over time. What are the differences between various media websites? How many people listen to normal and web-radio and what are the differences between the various services offered on the SR website?Reports from the BBC, Statistics Sweden, Mediavision and the Swedish National Post and Telecom Agency were compared. Several theoreticians have been studied, including Donald A Norman, Jonas Löwgren, Karen Holtzbratt, Jacob Nielsen and Geoffrey Moore.The method used by the author comprised a systematic mapping of statistics from webTrends, KiaIndex, SiteCensus, TNS Gallup/K2analys and reports from RUAB. The data studied have been collected from telephone interviews, postal surveys, internet panels, and from log files.

The use of balanced scorecards have spread explosively throughout the world during the last decade. This management tool have become very common in a vide spread variety of organisations on all continents. Many balanced scorecard fails though and scorecard theorists often blame the identification- and implementation process as they claim that these lay the foundation for the use of the tool. As my literature study shows, academic research on the area is rare. Particularly the effect on the implementation process from organisational dynamics and organisational structures needs further research.

Around the year 2007, several news segments appeared in the Swedish media with focus on the social website Facebook. At the time, an increasing number of people in Sweden started to join the social platform and accepted the terms of contract to get access of the website, without further consideration of what they were agreeing to. This resulted in some private individuals felt violated when it turned out that major points of the contract entail that user?s private information, photos, videos and other publications that was shared on the website, were considered property of Facebook cooperation. Even though this incident made users more aware of what they should, and should not publish on the website, the episode did not result in users closing there accounts on Facebook.

One of the biggest changes which have affected businesses during the last ten years is the accelerating speed at which Internet technology and e-commerce has developed. If Internet earlier was used in the purpose to entertain it is now accepted as an essential business tool and companies are investing more of its resources in e-commerce activities. Everyone ?has to be on the net? today but that implies a challenge in matching e-solutions to the company?s business goals. It is necessary to have clear goals, carry out research and plan a strategy in order to operate an optimal e-commerce website for the company?s needs.The purpose with this dissertation was to see how well companies adjust to new demands in the rapidly changing e-environment.

Exporten har en betydande roll i dagens samhälle och verklig påverkan på landsbygden och dess framtida möjligheter till överlevnad i ett urbaniserande och teknikfokuserat Sverige. Det är dock inte helt enkelt som enskilt, mindre företag att exportera sina produkter. Detta arbete syftar till att lyfta fram framgångsfaktorer hos livsmedelsföretag som redan är väletablerade på den internationella marknaden och som under en tid har bedrivit en framgångsrik exportverksamhet. Det är en kvalitativ studie och det empiriska materialet är baserat på tre semistrukturerade telefonintervjuer med livsmedelsföretag från Halland och Skåne. Begreppen resurs, nisch och ??Dynamic capabilities?? samt ramverket VRIO har varit viktiga vid analysen.

Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

In today?s society Internet is evolving the tourism industry and it?s the pioneers that use this marketing channel to further their brands that?s that reap the benefits of early adoption. In this essay we research how well two kinds of ownership structures, private ownership and chain ownership, in the hotel market match up against each other in Internet presence and the steps they have taken to encourage guests too book via their websites. We determined that the hotel market in Karlstad was sufficient to study the different kinds of ownership structures as it?s small enough to see the competition between private ownership and chain ownership clearly instead of as normal in more densely populated cities where chain owned hotels dominates the marked due to sheer size. The scientific research consists of two types of methods.

Executive summary This master thesis was originally based on a specific assignment given to the authors from ABB Full Service, a unit specializing in providing maintenance outsourcing: ?How can ABB Full Service expand its offering of providing fundamental maintenance by seamlessly incorporating the business concept with competencies and solutions from other ABB divisions?? The academic issue was developed throughout the thesis, resulting in the following formulation: ?From an organizational perspective; how can service providers bring continuous added value to intra-organizational outsourcing partnerships?? Many of the key findings of this thesis are reflected in the issue. The term intra-organizational outsourcing is a proposed addition to the terminology in the academic discourse on outsourcing. The definition of the term is: ? Where an organization outsources a business process interlinked with the physical operations, requiring the service provider to take over a preexisting unit and its employees.This is an accurate description of the form of outsourcing that ABB Full Service is engaged in.

Minimizing power consumption is a critical part of many embedded design projects. Thechallenge is to limit the power consumption of the system and at the same time providesatisfactory service to the user. With regards to microprocessors, the main way of limiting powerconsumption during program execution is to adjust the frequency and the voltage at which theprocessor operates.To enable the implementation of real-time scheduling with support for dynamic voltage andfrequency scaling, an exhaustive study of the Freescale i.MX31 embedded microprocessor isperformed. Specifically, the power consumption relationship to all relevant frequency andvoltage settings is investigated. In addition, to enable frequency and voltage scaling in a real-timeenvironment, a complete timing analysis of proposed voltage and frequency scaling methods isperformed and their suitability for use in real-time systems is evaluated.To integrate voltage and frequency scaling capability into OSE RTOS, a software module hasbeen developed for this operating system.

This study aims to investigate whether or how the tour operator Fritidsresors customers gets affected by their sustainable environmental work and what kinds of effects the work has generated. A secondary data analysis of Fritidsresors website has been made, and an in-depth interview with Fritidsresors sustainability manager. Also a quantitative survey was conducted by fifty respondents, all customers of Fritidsresor. The answers have since been interpreted and processed in accordance with a comparative and phenomenological approach and with an exploratory purpose. Scientific articles have been studied and analyzed in order to generate an explanation for the phenomenon as a research field, and how previous research has looked.

In this paper we have investigated which visual components that are of importance when designing a website with the purpose of influencing peoples attitudes in a positive direction regarding the specific phenomenas crowdfunding and microinvestments. To investigate how people respond to these concepts we made a survey. The survey showed us that the respondents were indecivise regarding risktaking and that personal interest was of great importance weather the respondents were to invest or not. Therefor we included visual components in the design with the purpose of expressing professional and trustworthy impressions and at the same time reach the user at an emotional level. In the following interviews that we made we tested if our visual components had the intended effects.

There are a huge number of books and articles written in the field of usability and about the art of giving the user the opportunity to find the information he is trying to reach while browsing the website. The writers of these books are handling guidelines that are recommended to be followed, as well as describing their own views, ideas and theories of the subject. We found an interest to research the different possibilities, if any, to develop a website optimal for the user from a usability point of view. Another thing we noticed was that a need of a substantial guidance existed in website development aimed for recently started companies.New theories and rules regarding usability, which are seen as superior to the old ones and therefore replaces them, is not created that often. This is different from other IT related subjects.

This paper is about transferring a feeling from a physical place to the Internet. The paper explores methods on how this transfer is done. Websites have a tendency to not portray the company behind it in a correct way. For companies with a distinct esthetic and work hard on their image and brand it is important that this hard work is portrayed correctly in every aspect. The problems this paper explores are: the importance of personas in a design process, methods of transferring a feeling from a physical place with design and how this can be tested, and using open-source content management systems in creating usable websites.