Sveriges Radio - Public Service
Den digitala vägen till nya användare
The purpose of this report was to study how the Swedish radio channel Sveriges Radio (SR) website changed over time. What are the differences between various media websites? How many people listen to normal and web-radio and what are the differences between the various services offered on the SR website?Reports from the BBC, Statistics Sweden, Mediavision and the Swedish National Post and Telecom Agency were compared. Several theoreticians have been studied, including Donald A Norman, Jonas Löwgren, Karen Holtzbratt, Jacob Nielsen and Geoffrey Moore.The method used by the author comprised a systematic mapping of statistics from webTrends, KiaIndex, SiteCensus, TNS Gallup/K2analys and reports from RUAB. The data studied have been collected from telephone interviews, postal surveys, internet panels, and from log files. The statistics have then been compared and in some cases tables have been cross-correlated.The results from the various studies showed that SR is following the rising trend displayed by a few of the media websites reviewed. It is of particular interest to note that web-radio listening between the final period 2004 and 2005 almost doubled.The next stage will be to offer the listener/user a more central position. By listening to users, and above all non-users, the function and content can be adapted to the larger group of pragmatists and conservative listeners that are looking for sustainable and convenient solutions.Key words [Streaming, on demand, radio, analogue, web-radio]