Interaktionsdesign på webben - - Att påverka attityder till crowdfunding och mikroinvesterande genom grafiska komponenter och design
In this paper we have investigated which visual components that are of importance when designing a website with the purpose of influencing peoples attitudes in a positive direction regarding the specific phenomenas crowdfunding and microinvestments. To investigate how people respond to these concepts we made a survey. The survey showed us that the respondents were indecivise regarding risktaking and that personal interest was of great importance weather the respondents were to invest or not. Therefor we included visual components in the design with the purpose of expressing professional and trustworthy impressions and at the same time reach the user at an emotional level. In the following interviews that we made we tested if our visual components had the intended effects. Crowdfunding and microinvestments include some risks and easily are interpreted as an uncertain form of investing. Therefor the design of the wesbite has largely focused on making the design express safety and trust. The importance of the design increases as the uncertainty of investments increases and as people are less keen on taking risks. During the development of the design we used a number of designprincipals and the knowledge of human thinking and behavior. The most important visual components are the logotype, visual illustrations with animations that explains the keyterms crowdfunding and microinvestment, buttons with contrast, colorscheme and a clean design. These visual components makes the website trustworthy, professional, stimulating, interesting but also make sure there is an emotional connection between the design and the users.