This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant logic of Marketing and Vargos? and Luschs? alternative Service-Dominant logic of Marketing. The trends that have been observed are situated in the framework of Thomas S. Kuhn?s philosophy of science.

This thesis researches the value creation process in Internet based subscription services in accordance with service Dominant logic. The aim of the paper is to identify the characteristics of these services and to envisage the future of Internet based subscription services. The authors have utilized a qualitative method in their research which consists of personal interviews as well as a focus group. The main theoretical subjects that are discussed are value creation, customer participation and service Dominant logic. The paper analyses the empirical findings by matching them with the theoretical framework.

The use of subscription services directed towards customers has become a common phenomenon in a vast number of different industries. We have noticed a clear trend of new businesses emerging solely offering subscriptions, and existing companies altering sales of their products to become parts of subscriptions. But research has not caught up with this trend yet, especially regarding why it occurs and how it affects existing businesses internally. The purpose of this study is to examine the driving forces for change and examine how existing businesses have to change parts of their business models to offer subscription services. The premise of this study has been Vargo & Luschs (2004) Service Dominant logic with their foundational premises and Business Model Canvas by Osterwalder et.

This paper examines possible applications of fuzzy logic on the field of artificial intelligence in digital games. It describes fuzzy logic in contrast to crisp logic. The paper will give several examples of possible applications of fuzzy logic-based decision making for game AI. These examples include the choosing of weapons for AI agents and the gas-break decision of an AI-controlled car. The paper will also analyze the impacts of game AI which makes decisions based on many factors.

Syftet med studien är att ge en ökad förståelse för hur kundvärde skapas genom att studera vidvilka tidpunkter värdeskapandet sker, vilken typ av aktiviteter som påverkar värdeskapandet,vilka aktörer som är delaktiga i det och vilka aktörer som styr värdeskapandeprocessen. Detteoretiska ramverket utgår från de två värdeperspektiven Service-Dominant logic ochCustomer-Dominant logic. En viktig faktor vid värdeskapandet är kundens kompetens.Kompetensen består av kundens inhämtande av och utnyttjande av kunskap. I den här studienundersöks kundens inhämtande av kunskap och dess förhållande till kundvärde. För attstudera ovanstående har en kvalitativ studie genomförts.

För att på ett effektivt sätt uppnå konkurrensfördelar på dagens marknad krävs det att företag finner nya strategier för att bli konkurrenskraftiga, en strategi är att verka på en eftermarknad. Företagskunder utgör en mindre marknad och beroendet mellan parterna är större (jämfört med privatkunder) påvisar detta att relationen är en viktig del i en B2B-miljö. Service-Dominant logic (S-D logic) beskriver hur ett paradigmskifte sker där kunden betraktas som värdefullt humankapital och företag vinner konkurrensfördelar genom långsiktiga relationer, värdeskapande tillsammans med kund och utbyte av kunskap genom interaktivt processarbete. Syftet med denna studie är att undersöka på vilka sätt företaget Komatsu Forest kan vinna konkurrensfördelar genom att implementera S-D logic. De strategier vi testar är front-line employee (FLE) ? personal med kundkontakt, butikslandskapet, varumärket och den interna kommunikationen.Studien baseras på kvantitativa studier med en kompletterande kvalitativ studie.

The main purpose of our paper is to reconstruct the intervention logic of the Swedish government's proposal to introduce a tax deduction for homework help. Furthermore, we also intend to outline the perceived impacts of this tax deduction in the municipality of Linköping. Our material consists of the government bill regarding the tax deduction, the parliamentary debate which preceded it as well as interviews with key people in the municipality of Linköping. In our study and in the light of Matthew Clarke?s theory of neo-liberalism within education policy, we also ask ourselves if the intervention logic behind the tax deduction and its perceived effects can be seen as a manifestation of neo-liberalism.

Bakgrund: Proprioception i handleden ?r central f?r finmotorik, stabilitet och funktion. Handledens proprioception bygger p? ett samspel mellan ligamentsystem, muskler och mekanoreceptorer. Kunskapen om hur proprioceptionen skiljer sig mellan dominant och icke-dominant hand samt mellan m?n och kvinnor hos friska individer ?r begr?nsad.

Different methods for shelterwood cutting have been used in differ-ent parts of Europe since the middle ages. The use of shelter wood cutting in Norway spruce (Picea abies (L.) Karst.) forests in Sweden met a revival in the early 1990s as an alternative for the dominating clear-cutting system when silvicultural costs increased dramatically for the latter. Shelterwood cutting systems involve some possible problems but also a lot of positive effects. Among the problems are increased risk of wind throw and damage of the remaining shelter trees caused by the cutting operation. Positive effects are for example a valuable growth in the remaining trees and increased biological di-versity. This study is based on a total of 79 trees from 4 different treatments in a spruce shelterwood, cut in 1994, in the middle of Sweden (62,4º N).

Abstract: The purpose of this study is to examine how the Swedish policy of neutrality has changed between the years 1990-2008. The research method used for this essay has been comparative case study, which strives to answer four research questions. Two of these questions are: Which specific occurrences have been fundamental in changing the Swedish policy of neutrality? How have the Swedish policy of neutrality and the policy of non-alignment changed between the years 1990-2008? The theoretical frame work of this study consists of Europeanization as a comprehensive theoretical perspective. In order to explain the Swedish act regarding the policy of neutrality, Logic of Consequences and Logic of appropriateness are used.

Some researchers claim that we are witnessing the advancement of becoming a network society, and in spite of the different problems associated with the network form of organization, many cities still choose to engage in different types of networks. On account of that the aim of the study is to examine which expectations Swedish member cities of the network Eurotowns might have, and if their actions in the initial period of engagement in Eurotowns mainly could be explained by ?Logic of Consequentiality? or ?Logic of Appropriateness?.A qualitative research method was used and a major part of the empirical material consists of the information given by the interviewees.Regarding the expectations Swedish member cities have on Eurotowns, the result showed that five main areas could be identified mutual resource exchange, activities, breadth, security and meeting place. The results also showed that the actions of Swedish member cities may vary between ?Logic of Consequentiality?, ?Logic of Appropriateness? or a combination of the both logics.Furthermore the study also provides empirical evidence supporting the previously theoretical criticism expressed regarding the central assumption that the strategic actions of an actor can be regarded as a direct consequence of the mutual resource dependency..

This study aims to map out the degree of mediatization present in the communication between Swedishpublic service journalists and politicians in the 2014 election campaign. In doing so we chose to look at thepresence of media logic in their communication with each other. Specifically, we have used the pre-electioninterviews with the party leaders from Sweden?s two biggest parties. Furthermore, we have chosen to focuson Sveriges Radio, the Swedish public service radio company.Sveriges Radio concists of four different radio channels, of which we have chosen to focus on the channelsP1 and P3, the first having a somewhat more ?serious? profile, focused on producing quality news and otherjournalistic products, while P3 is leaning towards a younger audience and describes its own work as ?soft,humorous and important radio?, mixed with music and other forms of entertainment.

Electromyography (EMG) is a technique that measures muscle activity, whichmeans detecting the electrical signals that travel through the muscle in connectionwith muscle contraction. This project deals with how EMG can be used tocontrol a computer game.The project is centered around the game 'EMG Track Game' which has beenconstructed as part of this work. 'EMG Track Game' is controlled by twoelectrodes fastened on the player. These are attached to two selected musclesand control the motion in one direction each, one up and the other one down.The game is constructed in the purpose of being used in several elds of application.Among these are as entertainment, training equipment and a tool inresearch related to EMG and muscles.To highlight a possible application a study concerning muscle control has beenconducted. It answers the question of whether players score better with theirdominant arm in comparison with their non-dominant one.

Syfte och frågeställningar: Syftet var att genom en tvärsnittsstudie ta reda på om det fanns asymmetrier mellan dominant och icke-dominant ben hos skadefria kvinnliga fotbollsspelare gällande sagittal knälaxitet. Frågeställningar i studien var: Hur stor är den anteriora och posteriora knälaxiteten i dominant respektive icke-dominant ben uppmätt med KT-1000 vid belastningar på 20 lb, 30 lb samt vid ett manuellt maxtest i anterior riktning? Föreligger det någon sidoskillnad mellan dominant och icke-dominant ben gällande knälaxitet uppmätt med KT-1000 vid anteriora och posteriora belastningar på 20 lb, 30 lb samt vid ett manuellt maxtest i anterior riktning? Hur stor andel av deltagarna uppvisar en sidoskillnad av sagittal knälaxitet på ? 2 mm respektive ? 3 mm uppmätt med KT-1000 och hur är frekvensen fördelad mellan dominant och icke-dominant ben hos dessa?Metod: För att besvara syfte och frågeställningar genomfördes en tvärsnittsstudie där 56 kvinnliga fotbollsspelare inom division 1-2 deltog. Samtliga deltagare var ? 18 år, skadefria och hade spelat fotboll i minst 5 år.

This essay analyse the relationships between scientific paradigms and different logics of power in the field of psychiatry, primarily in the fields of attention disorders of children and schizophrenia. In these two fields of psychiatric research and treatment, there exist two scientific paradigms, a biological/neuropsychiatric and a socialpsychological, working from different standpoints regarding questions of ontology, epistemology and theories of value. Drawing from Thomas Kuhns paradigmatic theory of science, and Michel Foucaults concept of power, this essay proposes that different paradigmatic standpoints gives rise to different logics of power. Relying on the concept of power/knowledge and different paradigmatic standpoints, the essay states that the biological/neuropsychiatric paradigm produces a biological individualising logic of power that fixes the individual to his/hers biological condition. This in contrast to the socialpsychological paradigm, which on the basis of its paradigmatic standpoints produces a social-group related logic of power.