This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

This thesis aims at exploring a national collaborative gateway-service, PictureAustralia, hosted at the National Library of Australia. This will be done by means of investigating some underlying principles for descriptive standards and conventions as of the library discourse which is the objective of bibliographic control and access. The reason to do this is to bring some main features of these principles into the context of a cross-institutional cooperation between libraries, galleries/museums and archives in a picture database service. The attention will lay on the objectives of what functions the system is designed to perform to give access, as defined by Elaine Svenonius in the Intellectual Foundations of Information Organization 2000, and how these objectives will affect this particular database-service collocating performance, which is a system- and logical approach. Though, this study will be done in an explorative and qualitative way, by a case-study, which is to examine some sample metadata records emanated from different institutions in this project.

In this work we study how the information provision should be organised in a new smaller size Swedish university college in a town without previous academic traditions. Specifically, our aim is to propose a possible model for information provision in Campus Helsingborg which is currently under construction. The study consists of two parts: literature review and empirical investigation. In the literature review we summarise a selection of articles about traditional and untraditional practically realised ways of information provision in nineties. The empirical investigation consists of 19 interviews with students, teachers and librarians from Kalmar, Halmstad and Helsingborg.

The energy in laundry rooms, in form heated air, can be utilized with a heat exchanger. A concept and an early prototype of the heat exchanger have already been developed to show that the theory works. This report describes the continued development and construction of the product.A field study was made in order to investigate the environmental usage and establish the product design. The most common washing machine was used as a calculation model, and calculations were also made to estimate the amount of energy in the air. A previous analysis of the existing prototype is also presented in this report, to show the products potential capacity.

This report describes the work of developing a specification of requirements for Waste Heat Recovery Units. The main part of the paper describes how the work with the specification of requirements has been performed. One specific question to be answered is:What are the customer?s demands in case of properties for the Waste Heat Recovery Units and how is that information collected as an order documentation to suit the business area Oil & Gas?The report begins with a description of the assignment and continues with the aim and background. A theoretical part describes the different areas and methods that have been important during the process.

The subject of this thesis is the application of Support Vector Machines on two totally different applications, facial expressions recognition and remote sensing.The basic idea of kernel algorithms is to transpose input data in a higher dimensional space, the feature space, in which linear operations on the data can be processed more easily. These operations in the feature space can be expressed in terms of input data thanks to the kernel functions. Support Vector Machines is a classifier using this kernel method by computing, in the feature space and on basis of examples of the different classes, hyperplanes that separate the classes. The hyperplanes in the feature space correspond to non linear surfaces in the input space.Concerning facial expressions, the aim is to train and test a classifier able to recognise, on basis of some pictures of faces, which emotion (among these six ones: anger, disgust, fear, joy, sad, and surprise) that is expressed by the person in the picture. In this application, each picture has to be seen has a point in an N-dimensional space where N is the number of pixels in the image.The second application is the detection of camouflage nets hidden in vegetation using a hyperspectral image taken by an aircraft.

The aim of this thesis is to find out how users and libraries are constructed at public library websites in Sweden from a web 2.0 perspective. We discuss the development of public libraries in Swedish history and the change from an system oriented perspective to a individual oriented perspective and how these perspectives correspond to needs of the library user. We also discuss the concept of web 2.0 and library 2.0. These concepts are open for different interpretations. Some writers believe that web 2.0 and library 2.0 is something radically new and that it will change the public libraries, while other writers claim that these concepts is just a marketing plan.

This Masters' thesis is a study on the information behaviour of hospital personnel at the University Hospital in Lund, Sweden. A questionnaire was distributed to 301 nurses and physicians working in the intensive care unit, the population was reduced to 244 persons. The response rate was 52%, i.e. 125 questionnaires were completed. Nurses constituted 68 % of the population.

The main purpose of this study was to establish to what extent undergraduate students use reference services, what knowledge they have about those services and what their views of them are.The survey took place at Lund University Library, UB1, the main library responsible for collections in social sciences, humanities, theology and law. A total of 476 undergraduate students were asked to fill in a questionnaire, 273 accepted. The study is quantitative and was carried out during the autumn semester, 1996.The results show that the service used most frequently by undergraduate students is the reference collection. The least used service is the Internet, more than 50 percent of the students never use Internet at the University Library. In general, students are very pleased with the service given by the reference librarians, and with the collection of reference books.

This report summarizes the development of a calculation program estimating the profitability of converting a peak-load oil-fired boiler to pellets. To convert an oil-fired boiler to pellets a new fuel handling system must be designed. Changes also have to be made to some other components. Since there are many different techniques for transportation, storage and treatment of the fuel only the most interesting techniques from Swecos experience and interest were included in the study.The capacity of the different parts in the system was dimensioned based on the power of the boiler after conversion. To estimate prices, installed power and dimensions manufacturers and distributers were contacted.

The purpose of the following thesis has been to study librarians' attitudes towards comics for grown up people. I have compared the attitudes among the staff in two public libraries in Sweden, Malmö public library and Lund public library. I have conducted five interviews with librarians and observed how the comics are handled in each library. I have also carried out a literary study of the history and theories of comics. Initially a definition of comics is presented, and then an overview of the development of comics and of some theories regarding them is offered.

No infrastructures today are growing faster then communication network. The requirement of being able to communicate in a fast and qualified environment to a low cost increases in line with the development and competition. Itera Networks is no exception when it comes to rapidly developing new and better network solutions for themselves and for their customers. With these requirements in mind their needs for an analysis of the existing communication solution becomes very obvious. This project contains such an analysis in which various studies of the existing network environment have been made.

The aim of this bachelor thesis has been to investigate what affected the body ideals of teenage girls attending the Swedish upper secondary school and thus, the questions for the investigation were: Who/what ?gives? teenage girls their body ideals today and what is considered as an influence of these young teenage girls today with regard to their perception of their own body? The theoretical perspective on the thesis were symbolic interactionism, Gidden's theory on "late"-modernity as well as Ziehe's theory on reflexivity. A quantitative survey were conducted where questionnaires were the starting point. For convenience and simplicity , the author chose to perform the survey on a number of high schools in her vicinity. The headmasters in these schools were contacted and she got the contact infomation for the concerned teachers or the school social pedagogue.

This project was a collaboration with Kajsa Bergström. The projected was to develop the French/English deck of cards. We replaced the knight, queen and king with the numbers 11, 12 and 13. We worked with separate aesthetics and solutions after making that common change. I worked on an idea on how to make the cards look slim, by adapting a handcrafted look, full of details.

Internet has made information more easy to get, but also more difficult to retrieve. There is a need for information retrieval systems that assure accurate, reliable and up to date information. Quite a number of both commercial and non commercial search services has been developed on the Internet. We have made a qualitative study of one for-pay product in particular, NetS k, produced by BTJ (Bibliotekstj nst), Lund. It is a database that contains collected, evaluated and classified links, and is especially developed to suit public librarians in Sweden.