AbstractTitle: Art influences in today´s advertisingimages ? A qualitative study of advertisingimages and work of artNumber of pages: 46Author: Sanna OlssonTutor: Else NygrenCourse: Media and Communication Science CPeriod: Autumn 2009University: Division of Media and Communication, Uppsala UniversityPurpose: The purpose with this composition is to analyse how art has influenced todays advertising images, to see wich influences that can be descovered.Method/Material: Since this is an imageanalys the main material has been consisted of advertising images, a total of seven. In addition, art images have been used as comparative material. The advertising images have been strategically selected, however they are modern and aestetically appealing. A number of questions have been formulated wich is the basis of the analys.Main results: Primarily the study found that art has influenced today?s advertisingimages in different ways.

The purpose of this essay is using theories about labeling and social bonds to study whether a measure of rehabilitation for the psychically disabled contributes to a return to a normal status as not-labeled. Partly we examine whether the activities organized by the regulation-ruled authorities during the work of rehabilitation lead to shame or pride, and partly how these activities are organized regarding the processes that lead to the emotions pride or shame among the participants. Method: qualitative semi-structured face-to-face interviews with professional rehabilitation-actors at the Public Employment Office (PEO), the Social Insurance Office (SIO), the Social Service (SOS), the Psychiatry and the Division of Labour Market (AME).Conclusions: the Psychiatry clients are treated with respect, may participate, and communication is characterized by attunement, therefore strong social bonds can be built. On the contrary, among the other examined activities, we found many elements that arouse shame. Since these are more ruled by regulations, the result is engulfment and demands on conformity, because the compromise-possibilities are almost non-existent.

Studien är en kvalitativ, empirisk undersökning som baseras på intervjuer med sex pedagoger som arbetar på Reggio Emilia-inspirerade förskolor. Reggio Emilia-filosofin växte fram i norra Italien efter andra världskriget och introducerades i Sverige under början av 1980-talet. Inom Reggio Emilia anser man att barn är rika och kompetenta och man arbetar kontinuerligt med att utvärdera och utveckla verksamheten genom att bland annat använda pedagogisk dokumentation som arbetsredskap. Syftet med studien är att undersöka om och i sådana fall på vilka sätt pedagoger på två Reggio Emilia-inspirerade förskolor anser att deras förhållningssätt förändrats jämfört med deras tidigare yrkesutövning inom förskoleverksamhet. I litteraturgenomgången redogörs för ursprunget till Reggio Emilia-filosofin, hur framväxten av den svenska förskolan sett ut, när och hur Reggio Emilia introducerades i Sverige samt de grundtankar vi funnit centrala inom Reggio Emilias filosofi.

AbstractTitle: Similar but different ? Sweden Democrats and Swedish Social Democratic Party in Swedish newspapers online during 2010 (Lika men olika ? Sverigedemokraterna och Socialdemokraterna i svensk rikspress på nätet 2010).Number of pages: 35 (40 including enclosures)Author: Magnus MjöhagenTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media, Uppsala UniversityPurpose/aim: To discover any possible difference between the media report concerning The Sweden Democrats and the Swedish Social Democratic Party in Swedish news press.Material/method: A quantitative content analysis has been made with 64 articles from the homepages of the four biggest news papers in Sweden: Aftonbladet.se, Expressen.se, DN.se (Dagens Nyheter) and SvD.se (Svenska Dagbladet). The analysis focused on four themes: 1) framing in the articles, 2) impersonation in the articles, 3) the democratic task of journalism and 4) the expectations of journalism in an election campaign.Main results: The main results showed that the difference between the two parties either was nonexistent or very small. The articles were sometimes framed in specific ways, but a big amount of the articles were not framed. Impersonation occurred in about half of the cases, concerning both parties.

AbstractTitle: Who are you? Who am I? ? Charades in the mediated world of today. A study of the construction of identity at Facebook.(Vem är du? Vem är jag? ? Charader i dagens medierade värld. En studie av identitetskonstruktionen på Facebook.)Number of pages: 58 (66 including enclosures.)Author: Mathilda WahlundTutor: Ylva EkströmCourse: Media and Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim is to study how people construct their own identities today.

AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

Bakgrund: Idrottsrelaterad hjärnskakning (commotio cerebri) är vanligt inom fotboll, handboll och ishockey. Forskning visar att ett mindre trauma mot huvudet kan vara tillräckligt för att klassificeras som hjärnskakning. Svenska riktlinjer har utformats för handläggning av hjärnskakning, däri ingår en rehabiliteringsmodell som kallas ?hjärntrappan?. Det är viktigt att en hjärnskakning uppmärksammas tidigt för att minska risken att ådra sig ytterligare en hjärnskakning eller annan extremitetsskada.

Title: The transformation of news - an exploratory study of digital and analog news in the Swedish daily press.Author: Annika Arnell and Sofia AmanuelTutor: Lowe HedmanPurpose: This explorative thesis attempts to study if new ways of news production and distribution created by recent digitalization processes and technical development has different impacts and effects when the same news events is published in the same daily newspaper in a digital as compared to an analog platform.Method/Material: The method used is an explorative qualitative content analysis. The articles are divided into three levels: main news, middle-sized news and notes. The material consists of 40 news articles from two Swedish daily newspapers, with a divide of 20 news articles per newspaper.Main results: This study demonstrates that there are differences in how a news article is formed in a digital as compared to an analog platform. The differences show that main news events are presented in the exact same way on both platforms. The smaller notes show vast differences in all categories and are often fuller on the digital platform, leaving information such as context and previous events out in the printed newspaper.

This case study is based on a previous documented method of manufacturing artificial nest containing pre-colored hen eggs. This method is going to be used to find, if the wild boar population, which is growing in number, is a threat to the capercaillie population.  In comparison to the wild boar population, the capercaillie population is diminishing in different parts of Sweden.  In order to find out if they are affect by each other, the case study was carried out during the months of April to May 2009. 100 artificial nests were placed out on various locations on the Södertuna estate just in the outskirts of Gnesta. The unique aspect of this study is that a fenced environment to keep out wild animals is used to conduct this study, which has been previously known to be free from wild boar, but the area outside has sittings of wild boar. So to fully understand how this affects the capercaillie population, 50 of the nests were placed outside the fence area, while the other 50 nests were placed inside the fenced area. The sites were visited on two separate occasions, and were noted of the changes inside and outside the fenced compounds.

Svenska Fotbollfo?rbundet vill att idrottsfo?reningarna i fotboll ska fungera va?l och fa? fler samt ra?tt utbildade ledare. Fo?r att idrottaren ska fortsa?tta tra?na och beha?lla motivationen a?r det viktigt att ledaren lyssnar till idrottarens behov, kunskap och fo?rva?ntningar. Det a?r ocksa? viktigt fo?r tra?naren att vara medveten om vad idrottaren o?nskar fo?r ledarskapsbeteende fo?r att skapa tillfredsta?llande upplevelser och optimera spelarnas prestationer.

Title: What drives the customer's choice of packaging and which factors influence the customer's packaging cost? ? in the automotive and manufacturing industriesAuthor: Lena AnderssonSupervisors: Annika Olsson, Division of Packaging Logistics, Lund Institute of TechnologyHelena Claesson, Volvo Logistics ABProblem: Which parameters are important for logistic people to think of when they are going to choose a package?Which cost factors are included in the packaging cost?What kind of added value can an emballage supplier provide their services with?Purpose: The purpose of the project was to study the parameters that drives the customer's choice of packaging and the factors that influence the total packaging cost. The study also consists of a valuation of what an emballage supplier can offer to add value to their services.Method: The study is based on interviews with people who are working at Volvo Logistics and Volvo Car Corporation. Volvo Logistics provide their customers with standard packaging material, which they own and administrate. Volvo Car Corporation is one of their customers.

Every year, thousands tons of edible food are discarded by the grocery stores. This is food that could have gone to people that?s in need of it. In many countries, so called food banks are established in order to supply welfare organizations with this kind of food. Today there is no equivalent system existing in Sweden.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

AbstractTitle: The struggle of ?The war of the sexes?- A discoursetheoretical analysis of Dokument Inifrån?s review of extreme feminism (Kampen om Könskriget ? En diskursteoretisk analys av meningsskapande kring Dokument Inifråns granskning av extremfeminismen)Number of pages: 40Author: Anna OsterlingTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: March ? May 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: To analyse the debate in Dagens Nyheter from May 2005-June 2005 concerning the documentaries ?The war of the sexes? and to use discourse theory to reflect upon how the texts create different thruths and discources. A second purpose is to analyse how the texts create identities and groups, mainly concerning feminism. A third purpose is to relate the creation of meaning to structures of power and genderrelations.Material/Method: The material consists of 57 texts from Dagens Nyheter published during the chosen period, all relating to the documentaries. The method is textual analysis with a discoursetheoretical persective and analysis of societal structures and power using theories from Foucault, Conell and Säljö.Main results: There are several discourses struggling to create mening around ?The war of the sexes? of which some are greatly antagonistic towards each other.

Aim: The aim of this thesis is to through a survey, gain information about the tenant owners knowledge concerning their own and the real estate agents rights and obligations, this to elucidate one of the factors we think play a big part in the general publics dissatisfaction about the real estate agents and the negative picture painted of them in media today. By throwing light on the assumed lack of knowledge in this area we hope to contribute to improve the information communicated to the customers so that they can feel safer when consulting a real estate agent in this matter.Our main question in this thesis is: How much knowledge does tenant owners and tenant owners to be have concerning the Division of responsibilities when it comes to selling and buying a tenant owned flat and what problems can the presumed lack of knowledge in this area lead to?Method: We have used a combination of qualitative and quantitative methods. Data has been collected through a survey which we have put together and analyzed both based on the results we got from the survey but also based on the reactions we received from the participants. The results are presented both in text and in diagrams.Result & Conclusions: The results we got from the survey indicate that the knowledge among our participants is much worse than what would be desired.