Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

AbstractThis study deals with NTA in preschool and the purpose of the study is to find out how the NTA project works out in practice. In the empirical study I have used questionnaires as a research method (Trost2001). Questionnaires have been sent to preschool teachers in the whole of Sweden to get as good a selection as possible. The responses received have been processed and analyzed. The results are reported below.The majority of the teachers thought it worked well to work with the NTA.

This paper intends to examine the knowledge challenges in small IT companies which is going through rapid growth. The movement of information and knowledge is a social and very complex process. The challenge for technology is the social as information and knowledge requires. To believe blindly that technology will solve the problem is what many people think. In order to understand how technology can support information and knowledge management one needs to understand what information and knowledge is.

Den långsiktiga bevaringen av digital information innebär nya utmaningar för svenska offentliga arkiv. I arbetet med att utveckla system för att hantera dessa utmaningar utgår svenska offentliga arkiv ifrån en konceptuell rammodell kallad Open Archival Information System (OAIS- modellen). Syftet med denna uppsats är att bidra med en ökad förståelse för hur svenska offentliga arkiv kan hantera de aktiviteter som ryms under bevarandeplanering (Preservation Planning) enligt OAIS-modellen. För att uppnå syftet har existerande forskning på området granskats och kopplats till bevarandeplanering enligt OAIS-modellen. För att kunna utvärdera den existerande forskningen har ny empirisk data samlats in genom kvalitativa intervjuer.

Den långsiktiga bevaringen av digital information innebär nya utmaningar för svenska offentliga arkiv. I arbetet med att utveckla system för att hantera dessa utmaningar utgår svenska offentliga arkiv ifrån en konceptuell rammodell kallad Open Archival Information System (OAIS- modellen). Syftet med denna uppsats är att bidra med en ökad förståelse för hur svenska offentliga arkiv kan hantera de aktiviteter som ryms under bevarandeplanering (Preservation Planning) enligt OAIS-modellen. För att uppnå syftet har existerande forskning på området granskats och kopplats till bevarandeplanering enligt OAIS-modellen. För att kunna utvärdera den existerande forskningen har ny empirisk data samlats in genom kvalitativa intervjuer. Viktiga slutsatser som har varit möjliga att dra i denna undersökning är att en migreringsstrategi är att föredra för svenska offentliga arkiv. Det kan även vara lämpligt för svenska offentliga arkiv att frångå OAIS- modellen och lagra teknisk metadata dels i informationspaketet och dels i en separat referensdatabas.

Digitizing and digital libraries create great opportunities toprovide access to cultural heritage globally, but the quicklychanging information technology environment also raises manyquestions. The aim of this bachelor thesis is to analyse whatvisions and ideas behind one specific digital library, Europeana,that can be found in documentation related to the project. Whatideas can be identified concerning aspects such as userparticipation, access to information, knowledge andinformation literacy? What is the project?s role in relation toeducation, preservation of cultural heritage and democracy?The method used to answer these research questions is adescriptive idea analysis. The empirical material, consisting ofprimary sources written in relation to the project, has beencategorized within dimensions and analysed according toDouglas Raber?s three public library strategies: social activism,the conservative response and the populist initiative.

I studien har en relativt ovanlig intervjumetod, Repertory Grid Technology använts för att ge några blivande fysiklärares syn på god fysikundervisning. Metoden inspirerar till användning i många andra sammanhang. Resultaten visar att god fysikundervisning bland annat uppfattas som krävande för läraren..

The aim of this thesis is to analyze how small and medium-sized management consulting firms in Sweden work with human resource management during digital transformation. By interviewing companies, this study explores their approach to attracting, recruiting, and developing competence. The results showed that management consulting firms have good access to candidates, made possible by having a strong corporate culture and attractive working conditions - Crucial parts for attracting talent. Social media and networking are frequently used for marketing and attracting interesting candidates. Digital tools and social media showed to be useful during the recruitment process, but personal contacts and networking still play a central role.

This thesis presents a new way of providing library users with reference services, namely chat (text based digital reference service in real time). Our research questions focus on the role of reference service, a comparison of chat reference to other reference forms, and the interest for real-time, digital reference. Our literature review covered the areas of digital reference and reference theory, the results of which showed that an ongoing debate hardly exists among Swedish librarians on the topic of reference work. We interviewed librarians from the three different Swedish chat reference projects existing at the time of our study. Most interviewees were very positive about chat reference.

In a world where digital media is becoming a greater part of people?s everyday and working lives it is plausible to assume that the upcoming generation of pupils expect the teaching media to adapt thereafter. It is this assumption of an increased demand that Natur & Kultur is hoping to be able to meet. This thesis has been a stage in the process of producing digital material in the subject of mathematics for high school students. Specifically the aims of this thesis have been to make a rough description of the largest competitive companies? products within the same market, explore and put together a brief theoretical foundation of contemporary research and produce concrete examples of ideas for digital applications.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

The purpose of our research was to examine whether the acceptance and diffusion of RFID technology among the employees at public libraries in Sweden, follow the classic diffusion of innovation model. RFID or Radio Frequency Identification, is a technology that uses radio frequency and microchip technology to track items, in our case, library books and other library materials. Diffusion is the process by which, in our case, the RFID technology is adopted by the library staff. The purpose of this study was to examine what factors influenced the acceptance and adoption of RFID among the library staff. We used Everett Rogers' Diffusion of innovation theory as our framework.

As the information society becomes increasingly flooded with digital images, the need for efficient image retrieval systems increases as well. To handle the vast amounts of data involved, the indexing process needs to be run automatically, using content-based descriptors extracted directly from the digital image, such as colour composition, shape and texture features. These content-based image retrieval systems are often slow and cumbersome, and can appear confusing to an ordinary user who does not understand the underlying mechanisms. One step towards more efficient and user-friendly retrieval systems might be to adjust the weight placed on various descriptors depending on which image category is being searched for. The results of this thesis show that certain categories of digital images would benefit from having extra weight assigned to colour, texture or shape features when searching for images of that category..

Denna undersökning utgår ifrån Mary Jo Bitners servicescape-modell om hur fysiska miljöegenskaper formade efter en berättelse eller tema påverkar serviceverksamheter. För att sedan implementera modellen i en digital miljö. Resultatet av att nyttja teorierna kring servicescapes på exempelvis serviceverksamheter ger besökare möjlighet att fly undan vardagen, medvetet eller omedvetet, genom en kombination av olika sinnen. I undersökningen såg vi att besökarens självmedvetenhet kunde jämföras med Mihaly Csikszentmihalyis teorier om ?flöde?, där medvetandetillståndet hos en individ blir uppslukat av individens aktivitet.

The pdf is excluding images, because of uncertainties regarding copyrights. Instead I have put links for each picture so you may find them on the Internet. For a list of links to the online sourcematerial, please visit http://del.icio.us/Cyborguppsats.