The purpose of this thesis is to draw a picture of pedagogical work at the senior level with a critical perspective of information and media. As a method for gathering material for the analysis, a case study was made with qualitative interviews together with documents that describe the case. Relevant literature for the subject has been used as an introduction and as a theoretical basis. The literature concerns subjects such as a childrens relation to media, the schools intructions, the role of the school library and some theories regarding learning. The conclusion is that the respondents focus on conversations and reflection regarding the sources of information and its use, and that the childrens adaption of the material is an important factor in teaching.

My essay explores the public view on smoking in Sweden over the last few decades. I've studied how changes in social structures through media, laws, studies and education has brought about a change in the opinions about smoking. I found that even though there have always been different opinions on smoking it seems to have become less accepted in the Swedish society, particularly in the past twenty years. I discuss the different reason as to why (and how) the view on smoking might have changed the last decades amongst the Swedish people. To be able to do this I have done interviews on which I have applied narrative analysis..

The aim of this study is to analyze the discussion on the publication of twelve caricatures of the prophet Muhammad, in two Swedish newspapers ? Dagens Nyheter and Sydsvenska Dagbladet. The caricatures were originally published in the Danish newspaper Jyllands-Posten, in September 2005. Even though the violent protests and attacks against Danish interests gained major media attention in Sweden few ? if any ? major Swedish newspapers published the caricatures.Using Fairclough?s Critical Discourse Analysis (CDA), a theory and a method that critically examines the relationship between text, the discourse practice in which text is produced and consumed, and the wider social practice, this study examines why Swedish newspapers chose not to publish any caricatures.The study concludes that the relationship between orders of discourse continuously affect, and is also affected by, Swedish media content.

Our bachelor thesis is a visualisation made in 3D-graphics of how the horserace track in Tingsryd perhaps will look like in the future, complete with a miletrack, steeplechase, and other horserace courses. Today, the race track is only in it?s building phase. The inner field-group in Tingsryd needed presentation material to show their eventual sponsors, so they contacted us at Media Technology, and we instantly decided to give their idea a try..

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication.

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Betygen är en självklar och ofrånkomlig del i skolans vardag och diskussioner förs hela tiden kring dess utformning, genomförande och betydelse i samhällsdebatten. Ofta är det politikers åsikter man får höra när det gäller betyg och bedömning. Men de som påverkas mest av betygen, eleverna som går i skolan just nu, hur tänker de? Syftet med undersökningen är att genom kvalitativa intervjuer ta reda på hur gymnasieelever upplever betyg och bedömning i bild- och medieämnen. Vi kan se att det finns en uppdelning i elevernas svar.

Numera utgör Internet en självklar del i svenskarnas dagliga rutiner. Användandet av sociala medier och annan digital interaktionsteknik kan föranleda negativa konsekvenser för individen. Till följd av Internetanvändandet har en ny arena för kränkningar och mobbning uppstått. Tidi-gare forskning har i huvudsak studerat nätmobbning och nätkränkningar bland barn och ungdo-mar varpå föreliggande studie studerar fenomenet bland unga vuxna. Studien syftar i huvudsak till att undersöka förekomsten av nätkränkningar och/eller nätmobbning, via digital interaktions-teknik, bland unga vuxna, detta både ur ett förövar- och offerperspektiv.

Sammanfattning/abstract Syfte: Syftet med detta arbete är att få större förståelse kring hur mobbning utspelar sig i dagens skolmiljö, samt att göra människor uppmärksamma på vad mobbning via sociala medier innebär och vilka åtgärder som möjligen finns tillgängliga. Teori: I arbetet har Olweus (1999) teori om mobbning tillämpats och Dunkels (2007) teori om mobbning som förekommer via sociala medier. Metod: Metoden som använts har varit anonyma enkätundersökningar med elever i årskurs fem och sex på tre olika skolor, samt en enkätundersökning med organisationerna Friends och BRIS. Resultat/Slutsats: Resultatet som kommit fram i detta arbete visar bland annat att om man kränker någon via internet så kan man vara anonym, samt att det är lättare att kränka någon via sociala medier då man inte behöver se hur den man behandlar illa reagerar. Utifrån elevenkäterna kunde man tyda att eleverna vill ha bättre vuxennärvaro på internet, och menade bland annat att det ska finnas någon som har uppsikt om i fall mobbning förekommer..

EN BILD SÄGER MER ÄN TUSEN ORD? Idag finns det gott om studier som behandlar området digital kommunikation. Det är ett omfattande ämne och det har forskats mycket inom det. Det finns massvis med litteratur och vetenskapliga artiklar som beskriver olika digitala kommunikationstekniker. Studeras dessa inses det ganska fort att de håller en hög och komplex nivå.

With the expansion of the internet, the conditions for the online journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women journalists are affected in their exercise of their profession.

The Syllabus for Swedish Language and Literature for Elementary School includes literatureand multimodal texts, such as web texts. From a Swedish educational perspective, it isimportant to consider the students' experiences. This study examines a couple of ten year oldsexperiences of literature, film, and social media. It also examines how these medias are usedin School according to the pupils. The theoretical basis for this research is based onhermeneutic phenomenology and the concept of life-worlds.

The purpose of the study was to analyze how media, in this case, the daily newspaper Dagens Nyheter, produces the men and women in men's violence against women in close relationships in news articles and if there has been a change over time in this production. It is a qualitative study in which 40 news articles from DN were analyzed. The starting point in the tanks around the analysis is from a social constructive perspective. Critical discourse analysis is the method I chose to use in the processing of news stories. The result is divided into four different blocks where each block presents the results and the analysis for the following years: 1994, 1999, 2004 and 2009.

This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.