Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

During the time of membership in The European Union Swedish domestic policy has gone through many changes. A lot more political areas are being influenced by the EU policy. Today every ministry has got some sort of EU office. Swedish politicians are functioning on two arenas, domestic and European. At the same time Swedish membership has gone from being highly discussed to being a state of normality.

When using the digital halftone proofing systems, a closer print match can be achieved compared to what earlier couldbe done with the analogue proofing systems. These proofing systems possibilities to produce accurate print match canas well lead to producing bad print matches as several print related parameters can be adjusted manually in the systemby the user. Therefore, more advanced knowledge in graphic arts technology is required by the user of the system.The prepress company Colorcraft AB wishes to control that their color proofs always have the right quality. This projectwas started with the purpose to find a quality control metod for Colorcraft´s digital halftone proofing system(Kodak Approval XP4).Using a software who supports spectral measuring combined with a spectrophotometer and a control bar, a qualitycontrol system was assembled. This system detects variations that lies out of the proofing system´s natural deviation.The prerequisite for this quality control system is that the tolerances are defined with consideration taken to the proofingsystems natural deviations.

This project investigates how team sports can be used to include young women in public space aswell as how through the addition of a sporting facility adjacent to three schools can be used as a stepping stone for the young people of Dharavi to have a chance at a brighter future..

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

Wikileaks is using the new technical solutions to mount big leaks, consisting of secret or sensitive information from the government, institutions and business. This might profoundly change the media reality and it certainly means both new opportunities and new challenges for traditional media; the conditions for the journalists, the sources and the news reporting are changing. In this thesis the relationship between Swedish journalists and Wikileaks has been the focus; they both affect each other but the conditions for this relationship is not yet clear. Clearly there is an interdependence, but who really is dependent on the other and to which degree they are dependent on each other is still a question without a given answer.The aim of this thesis has been to discern a new journalism, and how this responds to the theories of Public Journalism and Journalistik 3.0. The main aim has been to examine what Swedish journalist thinks about Wikileaks, what their attitude towards Wikileaks are,  if and how they think that Wikileaks have affected the Swedish journalism.

Syfte med denna uppsats har varit att se hur det skrivs om självskadebeteende i media. Vi har genomfört uppsatsen genom att granska ett urval av debattartiklar från svenska tidningar där det på något sätt skrivs om självskadebeteende. Artiklarna är skrivna av politiker, en överläkare, en sjuksköterska och en journalist såväl som flera personer med egen erfarenhet av självskadebeteende. Utifrån dessa artiklar och våra teoretiska perspektiv har vi reflekterat kring hur det skrivs om självskadebeteende i svensk media.Vår uppsats har ett diskursanalytiskt angreppssätt där vi främst utgår från den franske filosofen Michel Foucaults tankar kring diskurser och diskursanalys. Vi problematiserar även diskurserna utifrån begrepp som makt och genus.Under vårt uppsatsarbete har vi identifierat tre diskurser i artiklarna: en patologidiskurs, en könad diskurs samt en resursdiskurs.

Denna studie kom till efter att RFSU hade börjat arbeta med frågor om sadomasochism, och efter att Socialstyrelsen tog bort sadomasochism ur sin diagnosmanual. Syftet med studien är att ta reda på vilka diskurser som används när media talar om sadomasochism.Queerteori är det teoretiska fundamentet i studien. Jag utgår även från Michel Foucaults teorier. Min metod är foucauldiansk genealogisk diskursanalys. Analysmaterialet består av 33 tryckta artiklar från svenska dags- och kvällstidningar.Resultatet visar att talet om sadomasochism i media följer olika diskurser.

AbstractEssay in Political Science, D-level, spring 2010. ?Do the American mass media serve foreign policy interests? ? A scrutiny of two American newspapers? coverage of the coup d?état in Honduras in the summer of 2009?, Author: David Scott. Tutor: Anders Broman The bias of the American mass media has been widely discussed among scholars. Not only has this phenomenon caught the attention of political scientists, but also academics from other scientific fields.

Syftet med detta arbete är att undersöka hur förändring av material påverkar varseblivningen av objekt när formen lämnas oförändrad. Detta kan vara av intresse då spel med realistisk grafisk stil blir mer och mer högupplöst vilket samtidigt ställer högre krav på de grafiska utvecklarna att framställa verklighetstrogna material.Jag har utfört en kvalitativ undersökning med personintervjuer av sex personer. Dessa sex personer har fått se tre objekt där de fått definiera objektets syfte. Intervjupersonerna fick sedan se objekten med olika material där mina frågor haft som mål att få respondenten att motivera uppfattat material samt det uppfattade materialets egenskaper. De intervjuades motiveringar om objekt och material har jag sedan tolkat utifrån litteratur om psykologi, främst om kategorisering som George Lakoffs bok "Women, Fire, and Dangerous Things" (1990) beskriver.Min undersökning har visat att uppfattningen av textur kan förändra ett objekts syfte och funktion.

Title: Multi channel publishing: a qualitative study on how Norrköpings Tidningen publishes news in multiple channelsAuthor: Roland AlbinssonThesis supervisor: Per-Anders ForstorpBackground: In this day and age, the media is omnipresent and a part of our daily life. The phenomenon of media convergence can be traced back to the birth of the internet, and today all of the major newspapers have a website of their own. As a result of multichannel publishing, consumers have a wide range of tv channels to choose from, but there is still uncertainty as to whether more channels automatically equates to more and better news. There is no doubt about the fact that multi channel publishing is a necessary survival skill for media conglomerates today, but effects such as news recycling and the concentration of ownership are in conflict with the consumers? availability demands.Purpose: The purpose of this thesis is to, by means of a case study, describe how NT?s multi channel publishing is an expression of media convergence, as well as to study how the news are affected by multi channel publishing.Research procedure: This study is based on three different research methods, observations, text analyses and qualitative interviews.

Denna slutreflektion kommer att beskriva planeringen och utvecklingen av en alternativ sorts arbetsmetod kallad Cloudmetoden, vilken lämpar sig för mindre arbetsgrupper som utvecklar digitala medier (i vårt fall spelproduktion). Slutreflektionen kommer att innehålla beskrivningar om vilket typ av problematik som gjorde att vi valde att skapa ett eget sätt att arbeta. Vi diskuterar och jämför vår arbetsmetod med redan existerande projektmetoder inom digitala spel. Vi kommer nämna de produkter som har skapats med hjälp av vårt arbetssätt och hur vi arbetade med dessa. Nyckelord: Cloudmetoden, spelproduktion, projektmetod, alternativ, digitala medier.

Uppsatsen undersöker tre fiktiva medietexter, två serier och en film, samt 82 ledarporträtt i tidningen Veckans Affärer. Genom en hermeneutisk ansats tolkar vi medietexterna för att se om det finns en skillnad i hur män och kvinnor i ledarposition framställs. Vi analyserar såväl det som framställs i bilder som det sagda och skrivna i dessa medietexter. Uppsatsens teoretiska bas utgörs av relevanta teorier i ämnena företagsekonomi, medie- och kommunikationsvetenskap samt genusvetenskap. Vi använder oss av teorier för medieanalys i kombination med teorier kring ledarskap och genus för att skapa en så heltäckande teoretisk bas som vi anser krävs för att uppfylla vårt syfte.

Superficial digital flexor tendon injuries are common causes of premature retirement or pre-longed convalescence periods for race horses. The curve gradient at Täby Galopp race track is very small and most races as well as high speed training are done on the left rein. It is believed that the horses left foreleg is under considerably more strain then the right foreleg when being ridden on the left rein during gallop at high speed. During gallop on the left rein the horse puts its entire weight on the left foreleg when regaining ground contact. The purpose of this study has been to find out, through analyzing the statistics concerning the horses that visited the ATG clinic at Täby during a period between January 2003 and September 2006, whether there is a higher frequency of superficial digital flexor tendon injuries on the left leg rather than the right and if so, can this support the theory that the design of the race track in combination with continuous left rein races can be a contributing cause of these injuries. The result of the study shows that 57% of the tendon injuries occurred on the left front leg and 38% on the right front leg. The difference is not large enough to support the above theory of the underlying cause of these injuries..

The study shows the current need for security solutions concerning work with information in different areas.Investigations will show important solutions for printers? needs to meet the increasingly harder demands forfast and safe digital communications. Important factors to be analyzed in the investigations are: access todifferent types of information, workers authority of information, access to the data base register internallyand externally, production solutions for an effective fault detection and data base solutions fororders and distribution.Planned and unplanned stops result in a standard of value in interruptions. Internal data bases areprotected by so-called ?Fire Walls?, ?Watch Dogs? and Virtual Private Networks.