
Sökresultat:
3185 Uppsatser om Digital marketing - Sida 55 av 213
Internetbaserade insamling och behandling av data
AbstractAim of this project was to analyse signals and try to localize the position of source of sound. It is donewith three microphones which have 90 degrees angle to each other. Each microphone detects one partof the sound wave. The microphones are connected toan ADC which turns signals from analogue todigital shape. After that the three signals are transformed to a computer.
Är kommersiella strategier synonymt med affärsmässig eller idrottslig framgång?
Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.
Kundens kund : En studie i användarcentrerad systemutveckling och designmetoder
This thesis investigates how web agencys in Stockholm use, value and incoroprate the terms usability, user experience and interaction design in their work process. The purpose of this study is to investigate how creative professionals works with the notions of usability, user experience and interaction design with focus on the end user. Our definition of creative professionals is every employee at a web agency involved in the work process of developing digital artefacts in any capacity. We wanted to investigate how these notions are considered, consciously or unconsciously, during the workprocess. Semi-structured interviews were conducted at three different web agencys with eight different employees.
Processjämförelse : säljprocessen inom ett internationellt företag
Sales is the foundation for all commercial business and companies that have the best sales process in conjunction with efficient deliveries will do well in the long run. The author of this report was tasked by the Organisation in South Africa to study new/alternative ways of attracting Swedish companies to South Africa and sell the services of the Organisation to these same companies (defined as the sales process in this report) by analysing how similar international service companies do the same. A benchmarking process has been conducted with four similar service organizations in South Africa to examine how these companies work in comparison to the Organization. Surveys have been used for purposes of this study, as the methodology is well suited to provide the author a view on the opinions, perceptions and experiences of the respondents.The project aimed to develop new methods to attract Swedish companies to South Africa or improve and streamline the existing methods. The aim was also to develop new ways to sell the organization's services to Swedish companies.The study concludes that there is little focus on marketing of services within the Organisation.
Lyx i lågkonjunktur : Ett marknadsperspektiv i svåra tider
This study will focus on the luxury market and how this market has been affected by the present recession. The economic downturn have had a major impact on today?s business and consumption, practically all industries have been affected. However there exist different opinions about how the luxury market have been influenced, certain experts mean that this segment is recession proof while others believe that this market will experience the worst side-effects. For that reason we find it interesting to analyze the luxury market and develop our own opinion about the impact of the recession.
The Digital Content Era
In order to become even more competitive, a partnering with other niche players is essential in achieving a competitive advantage and it enables opportunities for reintermediation. From an intermediate perspective, there are great possibilities for those who become content coordinators to enter the market. By becoming a bundler of services and products, the content coordinators will become the actors that will capture the most profit in the value web. The value creating drivers that have been identified in the business landscape of intermediates concern owning the content or owning the customer relationship. We find the possibilities of an intermediate actor, such as a content coordinator to achieve competitive advantage through strategic fit is subject to the context and the ability of creating more innovative and co-creative distribution systems.
Integrerade hjälpfunktioner - En studie om hur man kan designa hja?lpfunktioner i ett datasystem sa? att anva?ndaren fa?r ra?tt information vid ra?tt tillfa?lle, i ra?tt ma?ngd
Uppsatsen utgo?r en vetenskaplig bearbetning pa? hur en specifik kundkrets interagerar med manualer i digital miljo? och hur man kan designa integrerade hja?lpfunktioner till ett datasystem. Fo?retaget Aviolinx har utvecklat flyghanteringssystemet RAIDO, som anva?nts som case i denna studie. Forskningsfra?gan som sta?lls a?r hur man kan designa integrerade hja?lpfunktioner i ett datasystem sa? att anva?ndaren fa?r ra?tt information vid ra?tt tillfa?lle, i ra?tt ma?ngd.
Direktmarknadsföringens alternativ : En fallstudie för Logosol AB
Logosol is a company that produce small-scale wood processing products. To be able to
expand the business Logosol have decided to increase exports, their target markets are the US, Russia, Germany and Norway. The expansion has mainly been through subsidiaries situated on the abroad markets. The subsidiaries have done poor results and that has influenced the whole company. CEO Bengt-Olov Byström made a decision to sell out the units to the people who worked in the business.
Vill du prata?
Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.
This is IT! : Lärares pedagogiska synsätt på användandet av IT-verktyg som medierande redskap i ett en-till-en klassrum
The use of laptops, interactive whiteboards and the Internet is step-by-step working it?s way into Swedish schools. The aim of this study is to investigate the attitudes of teachers towards using IT-related tools in their teaching. How are the tools given used as mediating tools, what new methods do the teachers find themselves discovering while using these, how do the teachers feel about digital teaching platforms and how do the IT-related tools affect students language progression? These are all questions that this study is meant to answer.
Kontrasternas ö : En analys av Ölands image och hur öns varumärke kan utvecklas
Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.
Bevarande av dagstidningar i Sverige en probleminventering
The main purpose of this thesis has been to identify and discuss problems connected with the preservation of newspapers in Sweden. Another purpose was to see if the preservation of newspapers has been influenced by the fact that preservation studies in general concerns printed monographs and digital materials. This qualitative study is partly based upon interviews with four librarians experienced in working with newspapers and preservation. The thesis deals with cultural heritage in general and on a more specific level with newspapers where the following questions are dealt with: Why preserve? Who preserves? How to preserve? and What is preserved? Strategies used for preserving newspapers such as paper, microfilming and digitization are described as well as legal deposit, the Swedish microfilming programme and TIDEN, a digitization project of newspapers.
Stop motion som uttryckssätt : En kvalitativ studie med fokus på de påverkande faktorerna för varför unga vuxna amatörer väljer stop motion-animation som uttryckssätt
Playfulness and curiosity in the usage of new technology and digital filmmaking has always been of great importance within these fields. There are many different media technologies that can form what the user wants to communicate in a certain context. One of these forms of expression that has increased in popularity from the early 20th century until today is the animation technique, Stop motion. Amateur filmmakers have also found an interest in using the technique. Our purpose has been to study the different aspects as to why young-adult amateur filmmakers have chosen stop motion as the way to express themselves.
Missnöjda kunder hos SAS - påverkar erfarenhetsnivån av flygresor deras synpunkter?
In today s society, services are becoming more and more important. They are however, partly because of their immaterial nature, separated from traditional merchandise, why the marketing and producing of them differs. Quality errors in a service are often difficult to discover before the service is brought to a customer, since the producing and consuming of it often takes place simultaneously. Quality errors in a service process are called service failures or in Swedish tjänstefel. Nevertheless, with an effective service recovery process, dissatisfied customers can be turned into satisfied ones.
3D redovisning och visualisering av detaljplaner : Ett kommunalt perspektiv
Idag, 2014, är det vanligt förekommande att med hjälp av digital 3D teknik visualisera stadsmodeller och byggandsmodeller. Utvecklingen av tekniken inom 3D går fort och har bl.a. fått konsekvensen att enskilda medborgare, företagare och organisationer ställer högre krav på tillgång till information. För en kommun är det viktigt att tillgängliggöra information framförallt inom planprocessen där presentationer av planförslag i 3D modeller kan vara till stor hjälp inför samråd. Syftet med den här uppsatsen är att undersöka förutsättningar för 3D redovisning och visualisering av detaljplaner i digital miljö i Sverige utifrån ett kommunalt perspektiv. Målsättningen är att försöka identifiera problem och möjligheter med 3D redovisning och visualisering av detaljplaner i en digital miljö.