Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

The aim of this two year master thesis is to analyze how digital preservation is presented as a problem in the Swedish national strategy for the digitization and digital preservation of the Swedish cultural heritage. In order to study which assumptions about digital preservation exists within the strategy I apply the discourse oriented methodological tools presented by Carol Lee Bacchi, which focuses on discerning what problem or, rather, representation of a problem exists within a specific policy. This study is a post-structuralist discourse analysis. The main focus of the study is on what assumptions and prerequisites the dominating representation of the problem is based upon and how the representation has evolved. The main material of the study consists of public investigations conducted by the Swedish state, governmental propositions and replies as well as other public documents upon which Bacci's methodological tools are applied.Results show that digital preservation is primarily interpreted as a financial problem as the national strategy and its surrounding documents stress the need of cost-efficient solutions.

The physical map that has been used until now can in the modern days be replaced with digital maps available in smart phones and tablets. One disadvantage of both is that the digital maps require the user to have a fully functional sight. The problem with the research done so far is that it provides little explanation as to why developers have decided to design the maps in a specific way. This thesis has been designed to address this problem.In order to provide the knowledge needed, a literature study was done to construct interview questions to an employee from SG Access AB. These answers and the literature study were used to construct interview questions to members and employees from Synskadades Riksförbund  (SRF).

This dissertation examines how creativity can be of benefit for the school. It discusses if there is a need or demand for it and how the present situation is in Swedish schools. Defining creativity accurately is difficult but it is relevant to look at the environments that use creativity. There is a vast amount of literature that uses creativity and it varies to some extent. Creativity originates from meetings and combinations, both within and outside of the individual.

This report shows a qualitative study on how six young adults in the ages between 20-30 who are students at Linnaeus University in Kalmar percieve their news consumption habits and their use of news media on digital platforms. The aim of the study is to examine whether the six students feel the strogest connection with the press where they were raised or where they currently live, why they choose to use the media platforms they do and what meaning the use of the media bare to the students. We have seen a lack of information concerning why young people choose to consume news online instead of in printed media.The study is focused on theories concerning what affects people in their choice of media platforms and channels. This report shows that geographic nature, the quality of the content and which political ideology the daily press is founded on does not affect the respondents choice of media. Our study shows that the most important factor for the respondents is that the platform is easily accesssible and flexible.

Tidigare forskning visar att mammografiscreeningar bidragit till en ökad överlevnad i bröstcancer tack vare tidigt upptäckt av sjukdomen. Dock fanns det ett område inom vilket mammografi hade begränsad diagnostisk förmåga. Det var körtelrik bröstvävnad där cancer kunde döljas för bildgranskade radiologer. Syftet med denna litteraturöversikt var att undersöka om digital brösttomosyntes kan förbättra detektion/sensitiviteten för bröstcancer, särskilt i täta bröst, och på så sätt bidra till att minska antalet intervallcancrar. Som metod valdes att göra en evidensbaserad litteraturöversikt grundad på kvantitativa studier.

Introduction: The world is changing rapidly and the uncertainty that characterizes today´s society makes companies preparations for the future crucial. Purpose: To examine how CEO:s in small companies look at the future and what kind of preparations they make in order to meet it. Hereby, our ambition is to find out whether there is a difference between companies working in industries characterized by different degrees of stability. Mode of procedure: The purpose of this thesis has been fulfilled by interviews with four CEO:s from industries characterized by different degrees of stability. Result: The companies working in relatively unstable environments tended to be relatively more flexible and have an emergent strategy formation process, whereas companies working in relatively stable environments displayed relatively less flexibility and tended to have a planning strategy formation process..

The aim of this Masters thesis is to examine the user service discourses in the field of public libraries that can be identified in four Swedish library journals. Also which underlying causes that control the discourses and the consequences of them are examined. Questions in this study are: which discourses can be found, what characterises them, what kind of different discourses concerning technology in society control the user service discourses and what are the consequences of them. The theoretical starting-point is Ernesto Laclaus and Chantal Mouffes discourse theory. The method is text analytic.

During test flights SAAB uses the data acquisition system COMET 16. The part of the system that receives the signals from the sensors and converts them is called KSM 15. The purpose of this thesis is to develop a data acquisition module on stacked PC/104 modules with a lower production cost. Our work has been divided into one part about analog signal conditioning and a second part with digital filtering and memory management of the sampled data. The analog part, designed of regular components like instrument amplifiers, voltage references, operational amplifiers and multiplexers, adjusts the sensors signal levels for the ADC?s that converts the signals.

This thesis is based on design theory about how to build an application for the mobile platform, a scientific analysis and an application for grocery shopping and meal planning. The thesis also contains a valuation of the research and of the application. The valuation of the application was done by a usability test and an analysis of the results of the test.The application of the thesis has an easy navigation system, which is time saving and simple to use. Finding recipes with the associated ingredients is a quick fix. The search function can be used for searching freely after recipes as well as for separate ingredients. That makes it possible for the user to create own recipes from available ingredients.

The purpose of this thesis was to examine if users of digital music games may acquire skills from the games that may be of use in learning to play a real instrument, that is a non-digitally simulated instrument like an acoustic piano. We have used Gee?s theory regarding a possible interconnection between different semiotic domains, and how this connection may enable a transfer of skills between related domains. In this thesis we examine possible skill transfer between the domains ?digital games? and ?non-digital instruments?. To examine our question formulation we chose to conduct a pilot study from which we collected both quantitative and qualitative data.

In outdoor education the empirical outdoor experience is an important basis for a learning process ? the teacher can affect learning with the choice of location. In order to develop the model in school, we need to build on teachers' perception of how their every day schoolwork looks like. This paper takes as its starting point at three teachers' perception of their learning environment and outdoor environments as well as a theoretical model of the site's importance in the learning process. The paper addresses both the importance of a structured and a unstructured meeting with outdoor sites.

The aim of this master thesis is to examine the attitudes among library staff regarding a music downloading service called Musikwebb, which is available in many Swedish public libraries. It focuses on the impact of Musikwebb on the process of music selection, the relationship between Musikwebb and the digital development in public libraries and what service Musikwebb offers its users. The gathering of material was executed through focus group interviews with library staff in four libraries. This empirical material we divided in three categories: Music selection, The Library and its digital services, and Library services. We use the results of Sanna Talja?s discourse analysis regarding the relationship between Music, Culture and the Library to analyze our material.

The use of information technology (IT) is exploding. Today, it is in our daily routines to use some kind of information technology. The increase of users increases the number of cyber crimes, ie, crimes that in some way involve IT. As the cyber crimes grow in numbers, the workload for technical investigator increases, these are called digital crime investigators. The thesis is about how police digital crime investigators work and what problems they may encounter during an investigation.

Uppsatsen centrerades kring ett accelererande problem- med konsekvenser även för skolan - nämligen de digitala kränkningarna. Syftet med själva projektet är att primärt belysa hur skolledning och skolpersonal dels uppfattar och dels hanterar möjliga digitala kränkningar, oavsett var och hur dessa kränkningar framförs.Uppsatsen bygger på intervjuer med nyckelinformanter i skolorganisationen i en kommun, från politisk nivå till verkställande nivå i form av rektorer m fl. Dessa intervjuer speglas mot svar från Skolverket, barnombudsmannen m fl. Intervjuerna - med nyckelinformanter ? visade på vissa svårigheter med detta problemområde.