Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

The aim of this two year master thesis is to analyze how digital preservation is presented as a problem in the Swedish national strategy for the digitization and digital preservation of the Swedish cultural heritage. In order to study which assumptions about digital preservation exists within the strategy I apply the discourse oriented methodological tools presented by Carol Lee Bacchi, which focuses on discerning what problem or, rather, representation of a problem exists within a specific policy. This study is a post-structuralist discourse analysis. The main focus of the study is on what assumptions and prerequisites the dominating representation of the problem is based upon and how the representation has evolved. The main material of the study consists of public investigations conducted by the Swedish state, governmental propositions and replies as well as other public documents upon which Bacci's methodological tools are applied.Results show that digital preservation is primarily interpreted as a financial problem as the national strategy and its surrounding documents stress the need of cost-efficient solutions.

The purpose of this report was to investigate what characterizes a good psychosocialwork environment, and whether it may have impact on a vessel's safe voyage. Thisreport is proposed to increase the understanding of what creates a good psychosocialwork environment and its potential effect on safety at sea. In order to find out thesuccess factors for a good work environment group interviews were conducted in socalledunstructured focus groups. During these conversations, the participants discussedfreely by the question "what is a good psychosocial work environment for you?? Thesuccess factors were thereafter applied on selected accident reports, to investigate theextent to which they were represented and taken into account.The results of the study show three categories of factors: colleagues, communicationand competence, where colleagues are the main contribution to a good psychosocialwork environment.

The starting point of this paper has to do with rapid changes within the information technology and the need for agile and fast systems. The primary goal is to investigate what happens with recordkeeping practices in agile environments like service oriented architecture (SOA). It is in the possible transfer between IT architecture and digital archive the area of this paper resides. The paper relates to the Records Continuum model by which records will be considered historical and active at the time of creation. In the Records Continuum model recordkeeping practices and archival requirements will have to be taken into account at the time of creation.This paper concerns SOA from the perspective of Archival and Information science.

The physical map that has been used until now can in the modern days be replaced with digital maps available in smart phones and tablets. One disadvantage of both is that the digital maps require the user to have a fully functional sight. The problem with the research done so far is that it provides little explanation as to why developers have decided to design the maps in a specific way. This thesis has been designed to address this problem.In order to provide the knowledge needed, a literature study was done to construct interview questions to an employee from SG Access AB. These answers and the literature study were used to construct interview questions to members and employees from Synskadades Riksförbund  (SRF).

The aim of this study is to understand how the library environment affects the experiences and feelings of public library users. In order to concretise this, the study sets out from the public library in Bollebygd. We wanted to find out how the library users experience the library environment. Does the library environment affect the meeting between library users? How does the environment affect their moving patterns inside the library? Which environmental factors influence the users' experiences? Our questions were: how do users experience the library environment - as a mediating space for information and culture? - as a social room and meeting place? The material used to attain the purpose of the study consists of qualitative observations and interviews, and literature studies.

This report shows a qualitative study on how six young adults in the ages between 20-30 who are students at Linnaeus University in Kalmar percieve their news consumption habits and their use of news media on digital platforms. The aim of the study is to examine whether the six students feel the strogest connection with the press where they were raised or where they currently live, why they choose to use the media platforms they do and what meaning the use of the media bare to the students. We have seen a lack of information concerning why young people choose to consume news online instead of in printed media.The study is focused on theories concerning what affects people in their choice of media platforms and channels. This report shows that geographic nature, the quality of the content and which political ideology the daily press is founded on does not affect the respondents choice of media. Our study shows that the most important factor for the respondents is that the platform is easily accesssible and flexible.

Det här kandidatarbetet kommer framförallt att beröra filmtekniken, Matte Painting, men vi kommer även röra oss runt omkring ämnet och presentera andra delar från filmproduktionen och framförallt postproduktionen för att lättare kunna sätta Matte Painting i ett relevant sammanhang. Vi jämför Matte Painting med en teaterkuliss, en bakgrund som på nära håll eller ses från fel vinkel kan bryta illusionen av att det är en verklig miljö. Vi undersöker och presenterar hur man kan bygga upp en digitalt skapad Matte Painting som möjliggör att inte behöva åka land och rike runt efter den idealiska filmplatsen, utan kan spela in filmscenen i en studiomiljö. Vi analyserar existerande filmscener som har använt sig av Matte Painting, gör jämförelser mellan olika användningsområden för Matte Painting samt diskuterar fram en slutsats som besvarar vår frågeställning: ?Hur har utvecklingen av filmtekniken, Matte Painting, sett ut och hur kan man tillämpa en digital Matte Paint i postproduktion för att förstärka helhetsupplevelsen av en filmscen?? --- This thesis will primarily concern the film technique, Matte Painting, but we will also roam around the subject and introduce other elements of the film production, and above all post production for ease of putting Matte Painting in a relevant context.

Tidigare forskning visar att mammografiscreeningar bidragit till en ökad överlevnad i bröstcancer tack vare tidigt upptäckt av sjukdomen. Dock fanns det ett område inom vilket mammografi hade begränsad diagnostisk förmåga. Det var körtelrik bröstvävnad där cancer kunde döljas för bildgranskade radiologer. Syftet med denna litteraturöversikt var att undersöka om digital brösttomosyntes kan förbättra detektion/sensitiviteten för bröstcancer, särskilt i täta bröst, och på så sätt bidra till att minska antalet intervallcancrar. Som metod valdes att göra en evidensbaserad litteraturöversikt grundad på kvantitativa studier.

The aim of this Masters thesis is to examine the user service discourses in the field of public libraries that can be identified in four Swedish library journals. Also which underlying causes that control the discourses and the consequences of them are examined. Questions in this study are: which discourses can be found, what characterises them, what kind of different discourses concerning technology in society control the user service discourses and what are the consequences of them. The theoretical starting-point is Ernesto Laclaus and Chantal Mouffes discourse theory. The method is text analytic.

Work Environment problems on construction work sites are very extensive and discussed. The construction industry is one of the most dangerous industries in Sweden. The construction industry occupies about 290 000 employment (2009), and the investment was 250 billion SEK. This report will investigate the issues of the work environment and offer advice on how these can be measured and imporved. The study includes review and analyses of occupational injury statistics, interviews, inspections and audit and review of the literature.

During test flights SAAB uses the data acquisition system COMET 16. The part of the system that receives the signals from the sensors and converts them is called KSM 15. The purpose of this thesis is to develop a data acquisition module on stacked PC/104 modules with a lower production cost. Our work has been divided into one part about analog signal conditioning and a second part with digital filtering and memory management of the sampled data. The analog part, designed of regular components like instrument amplifiers, voltage references, operational amplifiers and multiplexers, adjusts the sensors signal levels for the ADC?s that converts the signals.

Det här kandidatarbetet kommer framförallt att beröra filmtekniken, Matte Painting, men vi kommer även röra oss runt omkring ämnet och presentera andra delar från filmproduktionen och framförallt postproduktionen för att lättare kunna sätta Matte Painting i ett relevant sammanhang. Vi jämför Matte Painting med en teaterkuliss, en bakgrund som på nära håll eller ses från fel vinkel kan bryta illusionen av att det är en verklig miljö. Vi undersöker och presenterar hur man kan bygga upp en digitalt skapad Matte Painting som möjliggör att inte behöva åka land och rike runt efter den idealiska filmplatsen, utan kan spela in filmscenen i en studiomiljö. Vi analyserar existerande filmscener som har använt sig av Matte Painting, gör jämförelser mellan olika användningsområden för Matte Painting samt diskuterar fram en slutsats som besvarar vår frågeställning: ?Hur har utvecklingen av filmtekniken, Matte Painting, sett ut och hur kan man tillämpa en digital Matte Paint i postproduktion för att förstärka helhetsupplevelsen av en filmscen?? --- This thesis will primarily concern the film technique, Matte Painting, but we will also roam around the subject and introduce other elements of the film production, and above all post production for ease of putting Matte Painting in a relevant context. We compare Matte Painting with a theatrical backdrop, a background that closely or viewed from the wrong angle can break the illusion that it is a real world environment. We will investigate and present how to build a digitally created Matte Painting that enables not having to travel across the country for the ideal film location, but can shoot the scene in a studio environment. We analyze existing film scenes that have made use of Matte Painting, making comparisons between different uses for Matte painting and discuss a conclusion that answers our main question: "How has the evolution of the film technology, Matte Painting, looked like and how you can apply a digital matte paint in post production to enhance the overall experience of a movie scene?".

The purpose of this report was to investigate what characterizes a good psychosocialwork environment, and whether it may have impact on a vessel's safe voyage. Thisreport is proposed to increase the understanding of what creates a good psychosocialwork environment and its potential effect on safety at sea. In order to find out thesuccess factors for a good work environment group interviews were conducted in socalledunstructured focus groups. During these conversations, the participants discussedfreely by the question "what is a good psychosocial work environment for you?? Thesuccess factors were thereafter applied on selected accident reports, to investigate theextent to which they were represented and taken into account.The results of the study show three categories of factors: colleagues, communicationand competence, where colleagues are the main contribution to a good psychosocialwork environment.

The aim of this study is to examine what preschool teachers within Reggio Emilia inspired early childhood education express as important regarding the physical indoor environment in preschools. The study is implemented with a qualitative method and is based on four interviews with preschool teachers that have been involved in a course on Reggio Emilia. The interviews were complemented with four observations on the departments where the preschool teachers work. A second aim of this study is to examine how the relationship between the teachers statements correlate with the environment they have created at their preschool. The collected material was gathered and then categorized.