
Sökresultat:
316 Uppsatser om Destinations- och platsmarknadsföring - Sida 7 av 22
I sökandet efter framtidens destinationer : Ur researrangörers perspektiv
Background: The fast growing tourism industry increases the need for new destinations to meet the markets demand. Because of this, destination development becomes a part of tourism development and it can therefore be interesting and relevant to study this phenomenon. It requires consciousness about the destination?s conditions and to what extent tourism can be developed. The study of these conditions can be useful as they are fundamental for future tourism development at a destination.Purpose: The purpose of this study is to describe and analyze which conditions and characteristics a place should have to become an attractive destination.Methodology: This study has been executed from a positivistic point of view and a quantitative approach.
Kopplingsbeslag för resårbottnar
The project has been implemented in collaboration with Carl-Johan Lundberg on Deltagruppen Ltd in Jönköping. Problem introduction comes from Carl-Johan's own experience from the hotel sector. The problem that all hotels has is that they sell two products, i e. simple - and double rooms. Persons that travel in companies do not desire always to share bed.Focus in the work is to develop a product that holds together two simple beds and forms double bed, concurrent that it goes that converters to two simple bed without needing to disassemble the product and be done invisible.
HSB och hushållsnära tjänster : -En studie om informationsanva?ndning fo?r utveckling av tjänster
De senaste a?rens diskussioner kring husha?llsna?ra tja?nster har nu resulterat i ett skatteavdragsom bo?rjade ga?lla den 1 juli 2007. Med anledning av att fler nu troligtvis har ra?d med hja?lp ihemmet har HSB beslutat att se o?ver mo?jligheten att erbjuda denna typ av tja?nster till sinamedlemmar. Syftet med detta arbete a?r att utreda och analysera hur HSB ska anva?ndamarknadsinformation fo?r att kunna utveckla nya tja?nster och ge grundla?ggande direktiv fo?rmarknadsfo?ring av dessa.Genom att studera den teoretiska grund som finns fo?r vilken typ av information som bo?ranva?ndas fo?r tja?nsteutveckling och genom att vidareutveckla dessa med hja?lp av ytterligareteorier kan en analysmodell byggas upp.
Coops egna ma?rkesvaror : en uppdatering av varukraven
Coop Sverige inga?r i ett nordiskt inko?pssamarbete fo?r sina egna ma?rkesvaruprodukter (EMV), Coop Trading. Na?sta a?r, 2012, bryter man sig ur detta samarbete och av den anledningen vill Coop Sverige se o?ver varukraven fo?r sina EMV-produkter.
Coop har som ma?lsa?ttning att vara det ledande och mest innovativa detaljhandelsfo?retaget och branschens fra?msta spra?kro?r och inspirationska?lla fo?r ha?llbar konsumtion.
Blästring av trä : Ett materialbibliotek av blästrade och ytbehandladeträytor
In my thesis I have sand blasted different type of woods - ring-porous and diffuseporous deciduous tree species and conifers - to show different results depending on the species, the direction of the grain and the effects of surface treatment of a blasted surface.The results of my tests were sometimes unexpected, such as that the sand from blasting almost completely disappeared, that all wood surfaces after blasting exhibited a much lighter or paler surface than before and that the diffuse-porous tree species showed differences in hardness between the beginning and end of annual rings.By creating a library of different kinds of wood and sandblasted surface treatment, I have created a reference bank that I will be able to use me in the manufacturing of interiors, furniture and other objects..
Framtida turisttrender och landsbygdsturism : en omvärldsanalys av Frölunda-Aspvik Säteris företagsidé
Frölunda-Aspvik Säteri, a company just outside Stockholm within the agriculture and forestry sector, has developed a business idea around countryside tourism as a complement to their existing business. The idea is to offer a high quality and functional way of living in small cottages surrounded by beautiful nature and landscape of cultural importance. There will also be a range of additional activities available such as hunting, canoeing, cycling etc. The project should be done with minimum impact on the surrounding environment and the importance of the ecological system should be at the forefront of all business decisions. At present the company wants to have a better understanding of what the future trends are within tourism, how its business idea fits in with future trends within tourism and how to stay competitive.The purpose of this research paper is to identify the social driving forces that have an impact on people?s lifestyle and choice of holiday destination in the future, and present how these factors affect the travel industry.
Debattens tvärmediala rörelser - en studie av tre debattformat och deras förutsättningar
This thesis studies three kinds of debate formats. Those are DN Debatt, SVT Debatt and Ring P1. The focus lies in the interrelations between these forums and how they interact with theri audience. Since debate is an essential tool for political and democratic practice, it is vital to study the movements and the realtions between these media formats. Some of the questions in this study are: What happens with a debate topic when it moves between the formats? In which way are the formats democratic and what does their communicative forms mean for political practice and citizen participation? The study shoes how the interpretation of a specific term can expand during a debate.
Nätverkens betydelse för turistdestinationen : en studie av gotländska turistrelaterade nätverk
The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination.The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination?This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products..
Göteborg, den levande mötesstaden ? En studie om evenemang som attraktionskraft till en destination
Destinationsmarknadsföring är en komplex marknadsföringsform då turistprodukten är sammansatt av upplevelser och händelser av en plats där produkten produceras och konsumeras samtidigt. För marknadsförare av turistdestinationer är det betydelsefullt att förstärka och förändra en destinations image och att vara uppmärksamma på en destinations behov för att vara attraktiv både lokalt som globalt. Destinationer står idag för ökade ekonomiska, sociala och miljömässiga utmaningar som destinationen måste ta till vara på för att överleva och sätta sitt namn på kartan. Syftet med studien är att belysa och få fram hur de tre organisationerna Svenska Mässan, Göteborg & Co samt Got Event arbetar med sin destinationsmarknadsföring för att attrahera turister ur ett evenemangsperspektiv. Studien har även till syfte att belysa om evenemang bidrar till att stärka stadens image och varumärke då dessa två begrepp har en central roll i uppsatsen.
Near Field Communication - I Ett Ã…tkomstkontrollsystem
In the field of IT-forensics you may often get to analyze different types of digital devices. One ofthese devices is the GPS navigation system. Nowadays GPS technology is getting more and morepopular and is included more frequently in different types of devices. With this article we want topresent the differenent obstacles and possibilites that a forensic investigator is presented with in thistype of investigation. We will be comparing different software suites and make use of forensic toolssuch as EnCase.The reader should get some understanding of the methods there are for analyzing one of these devicesand what problems that may occur in the investigation process.The article presents how the investigator can use different methods to gain information such as recentroutes, favourite destinations and other information that may be stored on the device.
Finns det lönsamhet i att bygga hyresrätter i Karlstad? : Kan kostnaderna minska om man bygger enligt passivstandard?
This thesis is basically a design project aimed to find a safe and reliable automatic safety device, which is designed to be suitable for highly automated industrial situations. This device fits with ABB / Jokab Safety?s fence systems. These are built up around machines to create safety distances. The automatic protection device assist the operator in situations when loading or going in and out of the danger zone.
En doftstimulerad mo?belbutik : En studie om olfaktoriska stimulis pa?verkan pa? kunders produktutva?rdering
ForskningsfrågaPåverkas kunders utvärdering av produkten vid införseln av olfaktoriska stimuli?SyfteVi har för avsikt att beskriva, analysera och diskutera om införsel av olfaktoriska stimuli påverkar kundernas produktutvärdering i en butik.MetodikUppsatsen utgår från en kvantitativansats och använder sig av deduktion. Metodi-kvalet beror på att grunden till rapporten är baserad på hypoteser som författarna har valt att pröva, med hjälp av ett fältexperiment.SlutsatsRapporten kommer till slutsatsen att doftstimuli inte påverkar kunders produktutvärdering vid införseln av olfaktoriska stimuli i en möbelbutik..
KONSTRUKTION AV AUTOMATISERAD SKYDDSANORDNING FÖR ABB / JOKAB SAFTEYS STAKETSYSTEM
This thesis is basically a design project aimed to find a safe and reliable automatic safety device, which is designed to be suitable for highly automated industrial situations. This device fits with ABB / Jokab Safety?s fence systems. These are built up around machines to create safety distances. The automatic protection device assist the operator in situations when loading or going in and out of the danger zone.
Snöoväder i Sverige 2004-2014 : En statistisk sammanställning samt en utvärdering av tidningsartiklar som källa
Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.
Inre och yttre landskap : Tre platser i norra Europa från järnåldern och dessa platsers senare betydelse
This study sets out to investigate the social significance and political use of three historical places, from the theoretical starting points of landscape, objects, society and rituals. The Teutoburger Forest in North Germany has had an international effect, being a german national icon during the reformation and through two world wars, Old Uppsala is a place of great importance for the creation and reproduction of Swedish national identity during several hundred years, and Eketorp ring fort on Öland in Sweden is of more regional importance. All these places have been used for social and political reasons through history. History can be used in a constructive or a destructive way. This study stresses the importance of a critical scientific tradition..