The Swedish consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the consumer electronics industry is facing is to increase their margins. If store personnel can success with upselling, the companies will increase their profits. The purpose of this paper is to examine if the sales people in the consumer electronic industry can influence the customer to buy a more expensive product and what the effects the upselling has on the customers' attitudes.

Crowdsourcing och den kollaborativa ekonomin är modeller för öppen innovation som blir allt mer centrala i ett samhälle som står inför morgondagens utmaningar. För att ta itu med globala problem krävs det ett globalt samarbete och ett gemensamt ansvar, där delningsekonomin kan bli avgörande. I denna kvantitativa undersökning svarar vi på frågeställningen om hur upptagandet av och beslutsfattandet kring kollaborativa tjänsteinnovationer kan se ut när vi låter 50 studenter ta del av en kollaborativ tjänsteinnovation. Vi undersöker några befintliga kollaborativa tjänster, redogör för relevanta begrepp och visar på hur Diffusion of innovations kan användas för att förstå något så komplext som hur innovationer kan upptas och spridas i sociala system. Vidare visar vi hur ramverk för konceptualisering av crowdsourcing kan användas för att förstå hur miljöaspekten och viljan att samarbeta kan driva en stor grupp människor till att dela på kompetens, resurser och kunskap.

Sammanfattning saknas..

BackgroundIncubators are important facilities for economic growth in society. The main purpose of incubators is to accelerate knowledge intensive firms onto their market by both providing resources and an entrepreneurial environment.Problem Companies within incubators are encouraged to share knowledge and experience with each other with the goal to stimulate development and invention of new technology. This exchange involves interaction on an inter-personal and inter-organizational level. Incubators need to create an open and transparent environment in order to enable this exchange on both levels.Purpose The purpose of this study is to enhance the understanding of how knowledge and experience exchange occurs within the context of incubator systems. By understanding how incubators can capture knowledge and learn from the incubator process, this study can contribute by insights of how the incubator process can be further improved.Method This bachelor thesis is written from an abductive approach and is based on a qualitative case study of Ideon Innovation in Lund.

Denna fallstudie utreder hur ett företag expanderar via ett innovativt projekt. Genom observationer, intervjuer och återberättelser har studien en etnografisk ansats för att skapa en bild av hur ett sådant projekt kan gå till och hur dess olika processer ser ut. Syftet med studien är att utifrån begreppen: innovation, projekt, projektledning och kunskapsöverföring analysera hur företaget Josephssons genomfört lanseringen av Josephssons Webshop och på vilket sätt det pågående innovativa projektet e?handel genomförs. Författarna har genom en litterär fördjupning av de olika begreppen skaffat sig en teoretisk referensram som sedan använts för att analysera det empiriska materialet.

Sammanfattning ?Entreprenörskap genom brädspel?Nivå: Kandidatuppsats i Innovation - 15 HPInstitution: Akademin för Innovation, Teknik och Design (IDT)Författare: Linus Linder & Robin Karlsson-HolmTitel: Entreprenörskap genom brädspelHandledare: Erik LindhultNyckelord: Entreprenörskap, Entreprenöriellt lärande, Spel, Simulation och InnovationForskningsfrågor: Hur kan utformning av ett entreprenörskapsspel för gymnasieelever som ska driva UF-företag se ut?Syfte: Syftet med studien är att utveckla ett entreprenörskapsspel som genererar kunskaper i entreprenörskap.Metod: Författarna har genomfört en kvalitativ studie som har haft parallella metoder för insamling av förstahandskällor. Dels i form av semi-strukturerade intervjuer med informanter och sedan i en mer experimentell metod, aktionsforskning. Genom att använda kvalitativ metod och semi-strukturerade intervjuer skapar författarna en bättre helhetsbild av studien.Slutsats: Efter arbetets gång har författarna utvecklat ett entreprenörskapsspel för gymnasieelever som ska driva UF-företag. Spelet har anpassats efter Ung företagsamhets processmodell för att ge elever kunskaper och erfarenheter som dem kommer ha användning för vid UF-företagande.

SUMMARYLevel: This is a final thesis for a bachelor degree in Business Administration. The thesis is oriented in the field of marketing and written at the University of Gävle.Author: Niklas EnlundDate: January 2014Tutor: Lars -Johan Åge, Jonas Molin & Jens Eklinder - FrickTitle: Intermediaries pursuit to achieve customer satisfaction - A study in how the agent works with factors to achieve customer satisfaction against two opposite parties.Purpose: The purpose of this thesis is to analyze the intermediary perspective how different factors affect the intermediaries working method to achieve customer satisfaction against two opposite parties.Research question: How do real estate agents work with the four factors; informant, routines, intentions and competences? That is how real estate agents can work; like a good informant, after good practice, bringing together the parties intentions and with their skills. How does the real estate agent work with the factors related to the theories connected to the four factors? Are any of the factors more commonly used by real estate agents?Method: The thesis is based on a scientific theory in the field of marketing and focused on the topic how the agent is committed to achieve customer satisfaction against two opposite parties.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

Cloud Computing has taken the IT world by storm and has created new opportunities for usersto seamlessly access different services. The cloud offers a variety of different services thatsuit both large and small organizations. Cloud computing is still in development and manyorganizations are beginning to consider or have implemented a form of cloud service. Thisalso leads to a series of questions and problems, both new and old. The IT industry hashighlighted a problem in organizations confidence in cloud services, because a third party willbe handling a part of the organization that the company has previously handled themselves.This papers main focus is how to increase organizations trust in cloud service providers.

Many of today?s societies are built on established financial structures that are controlled by states and central banks. These structures are built on a clear perception of economic systems as established but invisible institutionalised concepts that are operated by millions of organizations worldwide. An idea of counteracting against centralized economies by introducing a currency that no state or bank controlled was developed in the beginning of the 20th century. In 2008 the idea was realised by the introduction of Bitcoin, which is a digital currency and transaction system without any centralized emitter or controlling organ.

The purpose of this study is to develop a general understanding of the areas of alliances and service quality as well as their relation to each other, through a consumer perception. Further, to discover more detailed and close up knowledge of customer perceived service quality within airline alliances. This is done by identifying particularly significant dimensions in the service process that have an influence on the perceived service quality.The thesis is based on qualitative study using a critical incident technique to explore the issue of service quality. In the research of the material the iterative approach has been used. The primary information sources are the interviews with customers-members of airline alliance.

An impulse or unplanned purchase is a decision taken on the spot without further consideration or reflection. It is the spur of the moment that influences the purchase rather than a deliberated decision. Being loyal to a particular brand means a mutual relationship between customer and company created over time which may result in the customer experiencing a higher value and thus prefer a particular brand before another.Bulk confectionary can be characterized as an impulse product because it is purchased at times without any time of consideration or planning. The question that arises is whether all bulk confectionary purchases are unplanned? Through this study it shall be examined whether any brand loyalty actually exists regarding bulk confectionary; does the customer plan its confectionary purchases in beforehand or do most of them occur through impulses? Furthermore, the study will highlight who the customer is of bulk confectionary in Sweden.The survey was conducted through a combination of a quantitative and qualitative method.

The purpose with this work that is the basis for this thesis was to help Nattavaara Economical association to develop a program for handling invoices, customer information, and storage. The program and this thesis have been done in cooperation with the economical association in Nattavaara. Some of the demands on the program are that it shall handle customer information, storage status, invoices and diesel consumption. The program must be able to printout invoices, reminders, delivery notes, a customer list and a storage list. All information will be stored in a database.

Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..

The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself.