Internet - and the website - has developed into an essential key for the relationship between enterprises and its customers. Today, a website might be the first or only impression a customer gets of a company. With this in mind we have focused our study on customer evaluations on websites. Social presence and its impact on people have so far mostly been given attention in the research of behavior in physical environments. However, in the electronic marketplace this has so far been overlooked, which is why our aim is to study how the presence of visitors impacts other visitors on the same website.

This study presents a holistic view of which factors small and medium-sized enterprises (SMEs) have to consider, in moving their customer order decoupling point (CODP) further from the customer, thereby becoming more customized. The study also investigate whether SMEs and larger enterprises differ in the strategic questions relating to what influences an enterprise to become more customized, which prerequisites are required and which problems enterprises should anticipate and prepare for. These questions are important, given that strategic change is challenging, and can take considerable time to accomplish; it therefore needs to be based on the right decisions. This study is motivated by the fact that the markets SMEs are selling to tend to become more and more complex and harder to anticipate. Increased globalisation and use of IT and ICT have lead to greater uncertainty in customer demand.

Problem Discussion: Today the banks manage three central products: mutual funds, mortgages and bank accounts. Banks have authority and credibility, the services and the products they offer and sell can sometimes be difficult to understand. Customers are offered a large number of investment options with varying risk profiles. These developments have created an increasing need for knowledge and information among customers. The financial advice that the financial firms provides, remains a very important activity from a customer view.

The purpose of this dissertation is to examine how teachers in the municipal Music schools Schools of arts (kulturskolor) estimate the quality of their teaching rooms, which factors that are significant for their opinion, and if they have experienced any tendencies of improvement in the quality of their teaching rooms. The examination is built on a questionnaire, which was sent to a number of music- and ?culture schools? in Sweden. From the answers you can read that the majority (66%) of the teachers are satisfied with their teaching rooms, even if a relatively large part (33%) seems to be unsatisfied. The single factor that are of most importance for their opinion are how much of their teaching they spend in rooms that doesn?t belong to the music- or ?culture school? and also are used for other kinds of education.

The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.

The purpose of this Master Thesis is to investigate the quality of the library service at the City Library of Uddevalla. In particular this thesis will examine the quality of the library service to people who are disabled. This applies particularly to the service to people with reduced ability to move or to see, which also includes people with infirmities due to old age. We also have investigated how well the library itself is adapted to the disabled. In order to get more information about the library service to people who are disabled, we have studied literature on this subject and the Master Thesis contains a summary of those documents.

The purpose of this Master?s thesis is to investigate issues concerning librarians? view on three genres, (a) popular literature for women, (b) popular literature for men and (c) erotic literature, when choosing what to buy for their libraries. A qualitative method has been used and the empery consists of seven qualitative interviews with altogether eight librarians involved in choosing and buying literature. The theoretical framework is built on theories regarding concepts of hegemony and cultural hegemony; the male sex as norm; taste culture and quality. The results show that three of the libraries in the study have a written purchase policy and that the policies that exist are very general.

This thesis investigates all aspects of quality and evaluation issues concerning collections of Internet links in public libraries today and in the future. We have studied central theories concerning quality in general as well as quality aspects regarding the Internet and Internet links. In addition to this we have made three case-studies involving the development of collections of Internet links in public libraries of different sizes. The case-studies were made as interviews with professionals responsible for selection, quality assurance and evaluation of electronic information for inclusion in the libraries collections of Internet links. In addition to this we made an e-mail interview with a librarian responsible for one of the most advanced collections of Internet links among Swedish´ public libraries.

This master thesis focuses mainly on the concept of quality and how the librarians responsible for phonogram purchase use it. The main object is to investigate how the librarians responsible for the purchasing of phonogram works when in the process of selecting the phonograms and how they speak about the concept of quality. Based on this main object four problems has been addressed. The empirical material is interviews made with the seven librarians responsible for phonogram purchase at seven Swedish libraries. The result of this investigation is analyzed based on a theoretical framework created by Sanna Talja, which focuses on what a phonogram collection should contain.

Inadequate data quality has a negative effect for organizations, however utilization of modern technology and data analysis may shape new values for organizations. Our research has found that the quality of information in field reports for error reporting varies significantly. In many cases, the information in the field reports are deficient in such way that the field report need additional information from the sender, thus risking prolonging lead times in the error reporting process. More efficient use of information has become possible with today?s technology.

Sandvik Wire needed a review of the administrative part of the order fulfillment process and especially the work around packing and the inventory of finished goods. Therefore we acquired the assignment to investigate the administrative part of the order fulfillment process in the company with the purpose to identify potential for improvement. This investigation was performed with focus on the terminal and packing functions. The purpose with the investigation was also to identify critical factors for an efficient order fulfillment process and investigate if information quality is such a factor.Data was collected through interviews and observations on Sandvik Wire. With the help of this data the information and material flows was mapped, the work within terminal and packing, and adjacent functions was investigated.

Målet med Brunnsviken Brief Quality of Life Inventory (BBQ) är att skapa en kortfattad och lättadministrerad skattningsskala för självupplevd livskvalitet med goda psykometriska egenskaper vilken är gratis för alla att använda. I framtagningen av BBQ har data insamlad med Quality of Life Inventory (QOLI) i tidigare studier använts för att identifiera de livsområden med störst betydelse för självupplevd livskvalitet. I aktuell studie har normvärden tagits fram för den i studien ingående undersökningsgruppen bestående av 167 psykologistudenter. Studien har visat att BBQ har utmärkt reliabilitet (test-retest), 0,89. Vidare hade BBQ lika god validitet för undersökningsgruppen som QOLI.

Background: The fierce competetivness that characterize todays market force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. With new customer channels like the Internet and advanced computer systems companies can increase the value for their customers through a better understanding of the customers needs and preferences. In this way companies can create longterm relationships with their customers.

Idag är det nödvändigt för alla företag att fokusera på att skapa långvariga kundrelationer.Customer relationship management (CRM) gör det möjligt för företag att spåra kundersinteraktioner med företag. Det har blivit alltmer viktigt för företag att vara aktiva inom socialamedier för att skapa både kundengagemang och långsiktiga kundrelationer. Facebook är detmest använda forumet som företag idag använder. I samband med sociala mediers utvecklinghar ett nytt koncept utvecklats för att integrera sociala medier i traditionella CRM-system somkallas Social CRM (SCRM). Syftet med uppsatsen var att öka förståelsen för SCRM genomatt studera ett företags arbetssätt med SCRM för att skapa kundrelationer genom Facebook.

Bakgrund: Kunden samt dennes behov och tillfredsställelse är ämnen som varit mål för forskning under de senaste decennierna. Kundfokusering är dock inget nytt utan förekom i diskussionen redan under 50-talet. Idag talas det mycket om CRM, customer relationship management. Många företag säger sig använda CRM men meningarna om vad begreppet egentligen innebär går isär. Syfte: Syftet med vår uppsats är att skapa insikt i vilka inslag av CRM som kan urskiljas i ett stort teknikbaserat B-to-B företag.