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1359 Uppsatser om Customer journey - Sida 53 av 91
Utlandspraktik : en dans på rosor? Ur ett studentperspektiv. / Practice abroad: a fairytale? A student perspective
Bakgrund: Högskolan Kristianstad ger sjuksköterskestudenter möjlighet att göra utlandspraktik. Sjuksköterskestudenter som gör utlandspraktik i ett utvecklingsland erfar upplevelser som påverkar studentens framtida profession, internationella perspektiv, personliga och intellektuella utveckling. Syfte: Syftet var att beskriva sjuksköterskestudenters upplevelser av att göra utlandspraktik i ett utvecklingsland som Sri Lanka. Metod: En kvalitativ empirisk studie genomfördes som grundades på subjektiva dagboksanteckningar i berättelseform. Datainsamlingen har analyserats med kvalitativ innehållsanalys.
Samspelet mellan kund och konsult i förändringsprojekt - en studie av kommunikationens utmaningar i implementationsprocessen av en ny webblösning
The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management.
Förslag till ett ramverk för att evaluera funktionalitet i eCommerce-plattformar
In this thesis we have developed a framework of features associated with eCommerce platforms and then defined them. Thanks to our interviews with eCommerce-developers, we have been able to define multiple eCommerce features with the focus on an owner?s perspective. Much of the previous research in the area, takes a user perspective when the functionality of eCommerce-platforms have been assessed and evaluated. We have therefore taken an owner?s perspective in the evaluation of eCommerce platforms and therefore produced a suggested framework with key features associated with the owner's functions.
Streamlining Streaming : Tilläggsfunktioner och dess betydelse för att designa en streamingtjänst
Streaming is a big field in todays digitalized society. The streaming market is huge, both in regards to the customer base, but also in regards to different providers and their stakes within this market. But how does the different providers go about in order to provide their users with added value? What does the user prioritize? The purpose of this study is to examine which additional functions can be considered important when designing a streaming service, which in turn will create an added value for the user. The study is based on a qualitative study of 6 individuals with semi-structured interviews and we will present an in-depth analysis regarding four fields of interest to us in regards to streaming services; second devices, recommendation systems, keywords and social connectivity.
Drömmen om en effektiv inköpsprocess - ett modeföretags eviga kamp
För företag som verkar på den dynamiska och konkurrenskraftiga modemarknaden är den storautmaningen att skapa en hållbar konkurrensfördel för att på ett lönsamt sätt vinna kampen omkunden. Ett viktigt verktyg är en effektiv och flexibel inköpsprocess. Utformningen avinköpsprocessen avgör förmågan att möta den krävande modekundens efterfrågan. Vår studie avseratt undersöka hur inköpsprocessen bör organiseras hos en produktutvecklande modedetaljist för attvara effektiv och kunna möta marknadens förändringar. För att påvisa ämnets praktiska relevans ochförtydliga problematiken används ett fallföretag där kvalitativa empiriska undersökningar har utförts.En inköpsprocess består av olika aktiviteter som tillsammans påverkar processens utfall.
Image follows structure
Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company?s image. The customer buys not only a product, but also the image that the company or the product is associated with.
Det särpräglade reseföretaget i en föränderlig värld : En fallstudie av Rosa Bussarna
The purpose for this study is to look at the Pink Caravans, which is a Swedish travel company that started in the beginning of the seventies. The company today has a unique profile within the travel industry which made us curious about how they have managed to keep their distinctiveness over such a long period of time. We have chosen to focus on how they work with the market in this ever changing world, including aspects regarding for example the customer being more demanding today than before. We have also looked at a potential future for the company considering new trends popping up like the environmental issues. The study is based on a qualitative approach and a case study research regarding the Pink Caravans.
FSC certifiering vid BioEnergi i Luleå AB: livskraftigt bruk
av världens skogar
Bakgrunden till detta arbete är att Bioenergi i Luleå AB måste tillmötesgå kundkraven för att behålla sina marknadsandelar och ha möjlighet att utöka dessa. På senare tid har de stora kunderna börjat efterfråga bränslepellets som är certifierad enligt Forest Stewardship Council, FSC. Examensarbetets syfte var att hjälpa Bioenergi med framtagandet av en Forest Stewardship Council Chain of Custody certification. I den inledande kartläggningen användes i huvudsak intervjuer och observationer för att studera de anställda och tillverkningen. För att identifiera aktiviteter och brister i Bioenergis system studerades även interndokumentation och relevant litteratur.
Avregleringen av telekommarknaden i Sverige: Fallstudie: Beslutsprocesser och samtrafikprisregleringens påverkan på konkurrens, med fokus på tiden efter EkomL:s ikraftträdande år 2003
The purpose of the thesis is to increase the knowledge of the deregulation of the mobile telecom market in Sweden, with focus on the time after the Electronic Communications Act (EkomL), by: (1) Describing the thought behind the Electronic Communications Act. (2) Assess how the National Post and Telecom Agency (PTS) has acted. (3) Assess how the operators have reacted. (4) Investigate the regulation?s effects upon competition.
Framgångsfaktorer i e-handelssektorn
The customer behavior is constantly changing along with the developement of new technical improvements. Together with knowledge and higher demands the physical store has received a viral competitor. Purpose: The purpose of this study is to examine the phenomenon e-commerce and how it has developed in recent years. The study will focus on identifying different success factors relevant for this field of interest. Furthermore the purpose is to analyze how relationships, service and value in the e-commerce sector and how they are connected to each other.
Efterfrågan på musik har aldrig varit större : Hur nya förutsättningar har påverkat svenska musikförlag
We have been able to draw some conclusions based on our research. First we haveconsidered that the publisher is dependent on a large network and to work closelywith their customers. We can see that the competition in the music industry hasgenerally increased, the technological progress has created new opportunities, and asa result of this, new players have joined the music industry. We have been able todraw conclusions in the fact that more companies and songwriters start up their ownpublishing company, resulting in an increased competition for the individualpublisher.We can also see as a final result that music is used in lots of different contexts andthat the publishers thereby are offered a wide range of business opportunities, but thatthe solvency of the customers has become lower. With this knowledge, we canconclude that the publisher?s power and revenues will increase, and that the publisheras an actor has been given a more important role in the industry.
Fastighetsmäklarföretagets marknadsföring och tilläggstjänster i tjänsteerbjudandet
En av de största affärerna vi gör i livet är förmodligen då vi köper bostad. Idag råder det en relativt hård konkurrens bland både fastighetsmäklarföretag och fastighetsmäklare. Det gäller därför att leverera tjänsten bättre än konkurrenterna, för att kunna bli ett framgångsrikt fastighetsmäklarföretag på dagens marknad. Ett lyckat koncept kan då vara word-of-mouth, det vill säga rekommendationer. Studier visar att rekommendationer påverkas av kundlojaliteten som i sin tur påverkas av kvaliteten som tjänsten erbjuder, tillfredställelsen kunden känner samt kundnyttan.
Kommunikation : mellan reklambyråer och deras uppdragsgivare
Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their client works in a way that they have similar marketing goals, despite all the factors that may distract this communication.The object of this essay is to study communication between advertising agencies and their clients, especially when it comes to setting up goals and that way highlight the problems that may occur and to make both the advertising agencies and their clients understand the importance of successful communication.We have done our research by interviewing representatives from advertising agencies and clients to advertising agencies. The interviews have given us some understanding on the subject which we have based our theories on, so we have used an inductive and hermeneutic approach to the subject.By modifying the theories we chose from the beginning and adapting them to the results of our research we have tried to show the advertising agencies and their clients the importance of effective and reliable communication between them. We also want to highlight the problems that may occur in the communication and give advice that hopefully can be used to improve the communication.The communication seems to work well and so does, according to our interviewees the co-operation overall.
Utveckling av ett centraliserat informationssystem
CML Data AB is a small IT-company that offers complete IT-solutions adjusted to the needs of the customers. It is hard for the employees to bring all necessary papers, files and software when visiting a customer. They also have difficulties planning their daily work and to keep track of each other, because of the lack of a shared calendar.The purpose of this report is to answer the following questions:- How do you develop a centralized information system for CML Data AB where it is possible for the employees to gain access to files, plan their days and where the customers can get access to relevant information?- How do you develop an information system that is easy to manage?- How do you make it easier for the employees at CML Data AB to update their homepage?We discussed the problems and the future information system with the employees and were able to establish a set of needs and requirements which we then used as a foundation during the software development. We used user centered system design during the whole process and focused a lot on usability and interaction design.The project resulted in a stylistically pure and user friendly portal.
Att skapa förtroende : En studie om hur personaluthyrningsföretag arbetar med förtroende mellan rekryterare och företagskunder i Växjöregionen
Background: Relationships are really important for companies in order to becompetitive today and in these relationships is it important to feel trust to the other companies. There is therefore necessary to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model, creating a theoretical contribution.Research question: How do recruiters at staffing companies work to create trust between themselves and the customer?Methodology: The study adopted a quality research method with a deductive approach where the focus wasg on describing and analyzing. The data was collected primarily through semi-?structured interviews.Research findings: Through the study?s interviews and their results is it possible to see that staffing companies in Växjö is working with trust.