Streamlining Streaming
Tilläggsfunktioner och dess betydelse för att designa en streamingtjänst
Streaming is a big field in todays digitalized society. The streaming market is huge, both in regards to the customer base, but also in regards to different providers and their stakes within this market. But how does the different providers go about in order to provide their users with added value? What does the user prioritize? The purpose of this study is to examine which additional functions can be considered important when designing a streaming service, which in turn will create an added value for the user. The study is based on a qualitative study of 6 individuals with semi-structured interviews and we will present an in-depth analysis regarding four fields of interest to us in regards to streaming services; second devices, recommendation systems, keywords and social connectivity. The result of our study shows that our respondents agreed that recommendation systems works well when the streaming services have a large enough selection of related media. Most of our respondents used a second device in one way or another, but the most common usage included watching broadcasts on multiple devices. Regarding the keyword searches, our respondents argued that it worked well, and it was a function that was taken for granted by many users. The public social connectivity functions was unwanted by most of our respondents - where it was not only met with indifferency, but outright dislike.