Framgångsfaktorer i e-handelssektorn
E-commerceSuccess factorsRelationshipsServiceValueE-handelFramgångsfaktorerKundrelationerServicelogikVärdeskapande
The customer behavior is constantly changing along with the developement of new technical improvements. Together with knowledge and higher demands the physical store has received a viral competitor. Purpose: The purpose of this study is to examine the phenomenon e-commerce and how it has developed in recent years. The study will focus on identifying different success factors relevant for this field of interest. Furthermore the purpose is to analyze how relationships, service and value in the e-commerce sector and how they are connected to each other. Method: The research has a qualitative approach in order to interpret and create a greater understanding of the subject. Analysis: Ten interviews have been made, five of which where with representatives from different e-businesses, four with frequent e-commerce customers and one with a business who is considered a special adviser. Together with teorethical resources the interviews resulted in the basis for our analysis. Results: The analysis will show seven different factors that direct or indirect affects e-businesses. In addition we have developed a model to show how the three factors relationships, service and value are connected and how they constantly are affected by different elements.