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1653 Uppsatser om Customer involvement - Sida 47 av 111

Varumärkesbyggande - konsten att skapa & bygga ett starkt varumärke för ett nystartat företag

This project is a collaboration with Ett Klick för Skogen, a foundation that buys and preserves endangered forests in Sweden. There are several ways of helping the foundation, e.g. buy a tree and for this the buyer obtains a symbolic diploma. Many organisations uses this method to collect money and for me the lack of a thorough expressions are consistent. The objective with this project has been to renew these diplomas for Ett Klick för Skogen and in the long run increase the collections and preservation of endangered forests in Sweden.The idea has been to vivify hardwood trees in a new and rather poetic than pedagogic manner.

Varumärkesidentitet och image ur ett nationellt och ett internationellt perspektiv

Detta är en fallstudie med Axcent of Scandinavia som studieobjekt. Studien behandlar varumärket och imagen hos företagets klockförsäljning. Syftet med den här studien är att studera och analysera Axcent of Scandinavias tänkta image i jämförelse med konsumenternas upplevda image dels i Sverige och dels internationellt.Författarna har använt tillfällighetsurval som underlag för enkätundersökningarna. En intervju med Chief Operating Officer på Axcent of Scandinavia, Liisa Männistö, har genomförts. Detta för att beskriva den tänkta imagen.Resultaten från enkätundersökningarna och ?2 -testen visade harmoni beträffande den tänkta imagen och den upplevda imagen i Sverige.

Fel i produktionen : En studie om uppkomna fel i två anläggningsprojekt

AbstractThe purpose of this study was to identify problems that may occur in the execution of a civil engineering project and suggest measures to reduce the risk of errors. The study was conducted in cooperation with a civil engineering company in the Gothenburg area. During two weeks in February 2012, a field study took place on two construction sites where disruption and problems that took more than 15 minutes to correct were noted. During the field study we identified 39 such occurrences in the projects and then these were classified into different categories according to their cause.The two largest categories were "Design" and "Planning", which accounted for half of the errors that were discovered.In the study results were evaluated to decide whether it was possible to detect discrepancies at an earlier stage. The cost to fix an error in the design stage may be significantly less than to correct the problem in production.According to the evaluation, 55% of the errors could have been detected earlier if there was a greater degree of observation for such issues by everyone involved in the project.

Hur hanterar SAS kundklagomål? : En kvalitativ studie av den interna processen

It is important that companies knows how to handle a complaint when they receive one from a customer. This information could the company take care of and use when they develop new services. Furthermore a good complain handling leads to satisfied and loyal customers which increases the revenue for the company. We have examined how SAS handle their internal information process and if this process affects the information and in that case how. The study is performed with a qualitative method, based on deep interviews.

En känsla av att födas på nytt : - En studie baserad på sex bosniska flyktingars upplevelse av integration i det svenska samhället

The study involves six Bosnian refugees experience of integration into Swedish society.The purpose of this study is, through the use of a qualitative method, to get an understanding of what the integration process in the Swedish society has been like for six Bosnian refugees.. These refugees fled from the war in former Yugoslavia and came to Sweden between the years 1992-1995. The country who was once called Yugoslavia is currently divided into six republics comprising, Bosnia-Hercegovina, Croatia, Slovenia, Montenegro, Macedonia and Serbia, with its provinces, Vojvodina and Kosovo. The main focus of the study has been in the respondent?s thoughts and experiences of integration into Swedish society.

Kan implementering av Lean leda till effektiviseringar i skandinavisk sjukvård?

AbstractOur purpose for making this study is to study the implementation, the use of and the effects of Lean within our case objects.  We chose to make this thesis by case studies. The three themes mentioned above is also the main research questions that we aim to find an answer to by this study. We have chosen to do a cross section analysis where we conducted structured interviews to find answers to these questions. The theoretical reference frame consists partly of traditional theoreticians within Lean but also more recent research within the subject as well as theory specifically for Lean within the Health Care sector.The result of this study shows in all our case studies that the Management has been supporting the implementation, but that the implementation process proceeds faster if also the professionals are involved in the process.  To succeed with the implementation there is a great need for good reasons and strives that can benefit the professionals. By the use of Lean our case studies have evaluated its processes, with the main intentions being to reduce waste activities and to create flows with ?pull systems?.

OS i Kina, oberoende idrott eller politisk propaganda? : A Study of the Chinese Regime?s Political involvement, in the Beijing 2008 Olympic Games

The aim of this paper is to describe which view the Chinese government in connection with the Olympics wants to display for the natural world and analyze if this view coincide with China?s foreign-policy goals. A qualitative content analysis is used. By using the theory of rational choice and a model with three different political approaches I want to examine whether or not the foreign-policy goals of the Chinese regime comport with the view that displays in two major newspapers in China. Since the runoff voting in Moscow in 2001 for the 2008 Olympics the Chinese government has been able to act rational and to compose different strategies to use the Games in Beijing for political propaganda.

Poked av politiker : En studie om MUF och SSU:s politiska kommunikation på Facebook

The new media landscape is growing by the minute with blogs, web pages and different communities. The latest phenomenon that has grown rapidly throughout the world is Facebook. This is at new platform for communications where individuals can meet and socialise. Even political actors have started to appear on this community to work and spread their opinions. Several of the Swedish political parties are represented with different group, among them we have the two biggest political youth organisations: MUF (Young conservatives) and SSU(Young socialists).This study examines how Facebook can be used as a tool to create opinion.

Vuxnas delaktighet i barns fria lek i förskola och förskoleklass : Vad det innebär och hur det kommer till uttryck

 Syftet med studien var att genom intervjuer och observationer undersöka pedagogers delaktighet i den fria leken i förskola och förskoleklass. De frågeställningar som låg till grund var, Vad innebär vuxnas delaktighet i barnens fria lek? På vilket sätt kommer den vuxnes delaktighet till uttryck i den fria leken? Detta för att vi ville veta om vuxna deltar och på vilket sätt de deltar i barnens lek. Vår studie är kvalitativ och i metoden är vi inspirerade av fenomenografi och sociokulturellt perspektiv. Studien grundar sig på sju intervjuer med pedagoger i förskola och förskoleklass och på observationer, en i förskola och en i förskoleklass.I resultatet kom vi fram till att vuxnas uttryck av delaktighet har visat sig på flera olika sätt.

The Cost Saving Potential of Standardization, -a study at a global packaging company

To introduce a standardized component assortment takes a lot of effort in order to make real cost savings. The rationalization effect itself is important, but perhaps even more important is to state the aim of the standardization efforts in a well-defined way. How can an organization assure that they are working in a proper way? How do they know that their efforts are being interpreted into the whole organization? And, how do they know that the standardization efforts actually save money? Different components differ heavily e.g. in technical complexity and quality issues.

När kan suveränitet begränsas och en intervention vara rättfärdigat? : föreställningar inom Europeiska Unionens riktlinjer och ramverk.

One of the big challenges for the European Union today lies in finding a common foreign policy for its 27 sovereign member states with their divided interests, experiences and traditions. New objectives set requirements on the Union to develop and intensify its military ability. The European Union´s view on when military force can be utilized sets concepts like sovereignty and intervention in focus. Can sovereignty be limited and if so can an intervention be justified? How did the Union argue regarding its participation in the intervention in Afghanistan, 2001? The Just War Theory gives the essay a normative framework against which to assess the Union´s view and guidelines for the use of military capabilities.

Shoppertainment : "Going shopping is the new going to church" - Mackereth S.

Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores.

Asymmetri - ett förräderi?

This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..

"Hur dricker du?" : En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund

In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Är äldre delaktiga i sin omsorg? : En kvalitativ studie om genomförandeplaner som verktyg för att öka äldres delaktighet på äldreboenden

A?ldres delaktighet och inflytande i a?ldreomsorgen beskriver Socialdepartementet sombristfa?llig. Fo?r att o?ka a?ldres delaktighet tillsattes ett verktyg, genomfo?randeplaner. I den ha?r uppsatsen sta?ller vi oss fra?gorna: Hur upplever personal a?ldres delaktighet pa? a?ldreboenden samt vad fyller genomfo?randeplaner fo?r funktion fo?r a?ldres delaktighet? Utifra?n sex intervjuer med personal pa? a?ldreboenden visar resultatet att personalen upplever a?ldres delaktighet som frama?tskridande och betydelsefull inom a?ldreomsorgen.

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