Varumärkesbyggande - konsten att skapa & bygga ett starkt varumärke för ett nystartat företag
This project is a collaboration with Ett Klick för Skogen, a foundation that buys and preserves endangered forests in Sweden. There are several ways of helping the foundation, e.g. buy a tree and for this the buyer obtains a symbolic diploma. Many organisations uses this method to collect money and for me the lack of a thorough expressions are consistent. The objective with this project has been to renew these diplomas for Ett Klick för Skogen and in the long run increase the collections and preservation of endangered forests in Sweden.The idea has been to vivify hardwood trees in a new and rather poetic than pedagogic manner. The goal has been to create a serial feeling in the illustrations and a wish for more from the customer. This resulted in four illustrations in poster form, i.e. oak, birch, aspen and bird cherry.