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18402 Uppsatser om Customer information - Sida 36 av 1227
Det är dit man går om man ska söka information. Skolbibliotekets roll i gymnasieelevers informationssökning
The aim of this thesis is to examine how high school students use their school library for their information-seeking. The theoretical framework is based on Louise Limbergs three categories of students views on information-seeking and Andrew Large and Jamshid Beheshtis three categories of students choice of information systems. Qualitative interviews were used and seven high school students were interviewed. The empirical material was compared and divided into 9 categories. The results show that the students see the school library as a place where they can search for information, but its also considered to be a good place to hang out between lessons to study or to meet friends.
Kackel, kvitter eller pip - uttryckssätten i twitterskogen är många. En kvantitativ studie om olika strategiers potential på Twitter.
Internet and social networks have become important features in today?s society. We spend numerous hours on browsing and communicating through these platforms. This development has also led to a shift of power from businesses to consumers. Today?s consumers have more control of if, when and what messages they are exposed to.
Föräldrars behov och uppfattning om information från vårdpersonalen när deras barn insjuknat i diabetes.
The aim of this literature review was to describe how the literature presents parents? need for information and how parents perceive the information from care personnel when their child 0-18 years of age is diagnosed with diabetes. The literature search was performed in the databases PubMed and Cinahl. Thirteen articles that met the inclusion criteria were studied. The results showed that when a child is diagnosed with diabetes the whole family faces a new situation and the parents are in great need for adequate information from care personnel to be able to deal with the new life situation and participate in the care.
INFÄSTNING AV LED-ARMATUR
The thesis was performed at the lighting company Zpecta AB. Zpecta needed to develop alternative attachment of their LED-luminaire Capella. Today Capella attaches in metal ceilings with four magnets. Zpecta got indications from their customers that there was a need for other attachments. The purpose is to determine the customer?s requirements and the interfaces that are considered for Capella.During the thesis, Capella was only on the market for testing and evaluation.The thesis was initiated to create a specification.
Grundskollärares informationsbehov och informationsförsörjning: en intervjuundersökning ur ett rollperspektiv
This thesis deals with the information needs and information provision of teachers in compulsory school, from a role theoretical perspective. The object is to investigate teachers opinions on their information needs and information provision. The following questions have been used to approach the problem: Which are the information needs of teachers in compulsory school? How do teachers get the information they need? Which difficulties and deficiencies do teachers experience in their information provision, and what does the ideal situation look like? The theoretical frame of reference consists of a model of the information seeking of professionals, which is based on role theory. Qualitative interviews have been carried out with nine teachers.
Säg något intressant! : En kvalitativ studie av marknadskommunikation på Facebook
ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.
Varumärkesidentitet och image ? En studie om Lindex och Prada
Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.
Information Audit en informationsgranskning vid Borås Stads äldre- och handikappomsorg inom kommundel Centrum.
An information audit identifies, among other things, organizations information resources, the information flow and the needs of the information users. The purpose of this masters thesis was to describe the management of information within a local unit of Borås municipality by putting an information audit-method in practice. The focus was on three issues: What information needs could be seen in the organization? How does the information flow through the organization? How does Sugan Henczels seven-stage model serve as a tool to map the management of information within the local unit? The study only described the situation at a certain time at the chosen organization. The seven-stage information audit model was revised and adjusted to the studied organization by only carrying out four of the seven steps: Planning, Data collection, Data analysis and Data evaluation.
Customer Relationship Management : en studie om CRM-system ur ett traditionellt samt molnbaserat perspektiv
CRM-system har visat sig vara ett allt mer vanligt och effektivt marknadsföringsverktyg. Ett CRM-system hjälper ett företag att strukturera samtliga kunder samt information om kunderna på ett ställe. Målet med ett CRM-system är att förstå kundens behov och dess värde för företaget.Studiens syfte är att beskriva CRM och hur ett sådant system kan användas. Vi har valt att undersöka leverantörers och kunders syn på CRM-system, vilka för- och nackdelar de ser med ett CRM-system. Vi har även valt att belysa väsentliga skillnader mellan traditionella CRM-system och så kallade molnbaserade CRM-system, något som har blivit allt mer vanligt.
Yrkeslärare och deras informationsbehov: En intervjuundersökning med åtta lärare på gymnasiets Hantverksprogram
The main purpose of this thesis is to contribute to the understanding of information needs of eight vocational studies teachers at the Handicraft Programme at a senior high school. I have analyzed the teachers? needs of information and the empirical material has been collected through interviews with eight vocational studies teachers. To analyze the interviews I have used Lars Höglund and Olle Persson?s model for information needs and a model for information sources.
Kundnyttan av Tekla Structures som verktyg i broprojektering
Byggbranschen är inne i en övergångsfas mellan 2D och 3D. BIM, som arbetsmetod, och 3D-modeller blir allt vanligare. I broprojekt är dock efterfrågan på dessa modeller låg. På WSP i Stockholm används 3D-modelleringprogrammet Tekla Structures i stor utsträckning på flera avdelningar. Önskemål finns om att utöka användningen av programmet även inom broprojektering.
Kontorsskiftets påverkan på organisationskulturen : - Ett skifte från cellkontor till öppet kontor -
The essay discusses the effects that changes to the office plan have on organizational culture. Information about actual change as well as expected change in organizational culture was gathered before the empirical research was initiated. The empirical research was carried out at the Customer Logistics department at Ericsson through: an interview with a manager in charge of the relocation and design of the office, a manager for the specified department and also five employees of this department. The empirical studies show that there was a significant change in organizational culture and that results were not always as expected. There was a loss in symbolic actions, which needed to be compensated for, a perceived reduction in spontaneous communication, and a mixed response of perceived change in social interaction.
Balanced Scorecard i svenska kommuner
Purpose: The purpose with our study is to accomplish a quantitative research of
all municipalities in Sweden and see why they apply Balanced Scorecard. The
study will also investigate the spread of Balanced Scorecard, even the benefits
and how they use it.
Method: In our study we have chosen a quantitative research. The study has been
accomplished with a questionnaire survey which we sent to all of the Swedish
municipalities. We have also done a literature study to get more knowledge
about relevant theories. Finally we have compiled the questionnaire in Netigate
and Excel, and analysed the result from the questionnaire.
Results: Balanced Scorecard is well-known in the Swedish municipalities and 36
percent of the municipalities use this scorecard in whole or in parts of the
organisation.
Customer Relationship Management : På vilket sa?tt arbetar svenska foöretag med CRM och finns det goda förutsättningar för att bedriva ett framgångsrikt arbete?
Sedan bo?rjan pa? 90-talet och informationsteknikens inta?gande kan vi nu snabbare a?n na?gonsin ha?mta information fra?n va?rldens alla ho?rn. Detta go?r att spelplanen fo?r fo?retag har fo?ra?ndrats radikalt och fo?retag ma?ste anpassa sig till kunden pa? ett helt annat sa?tt a?n tidigare. Denna utveckling har tvingat fo?retag att fo?rsta? vikten av att se kundens relation till fo?retaget som en va?rdeskapande process som syftar till att utveckla la?ngvariga relationer parterna emellan.Detta kombinerat med utvecklingen av informationstekniken (IT) och hanteringen av datalagring under 1990-talet har tillsammans skapat begreppet Customer Relationship Management, fo?rkortat CRM.
Preoperativ information till patienter
Information är en viktig del av sjuksköterskans arbete och hennes pedagogiska roll sätts här på prov. En operation är en stor händelse i en patients liv och det är välkänt att patienter ofta är missnöjda med den information de får. Syftet med denna uppsats var att få fördjupad kunskap om vilken information patienter vill ha inför en operation och hur de upplever den information de får. Detta har gjorts genom en litteraturstudie där vetenskapliga artiklar i ämnet sökts och kritiskt granskats. Därefter sammanställdes resultaten av tolv slutligen valda artiklar till ett gemensamt resultat.