Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

This master thesis was a continuation of a previous study in the diesel exhaust characterization, which is part of the academical work embedded in the EMIR-1 project. The main objective of this thesis work was to finish the installation and make the proper modifications of the particulate mass measuring system located in one of the engine test cells at KTH, in order to be able to measure the mass of the particles from the exhaust of diesel engines.This experiment requires a diluted flow sample from the exhaust that should be sent to the device that makes possible the measurement of particle mass, called TEOM. In the first stage of this project, the objective was to study and make the proper modifications in the existing KTH diluter because there were several problems to obtain a constant dilution ratio from it during tests.This modifications were made and it resulted in a great improvement in the maximum inlet and outlet flow that this diluter can handle. Therefore another modification is proposed for controlling the inlet exhaust flow so it will be possible to regulate the dilution ratio and make it constant along a wide range of engine loads and speeds.The second and most important stage was to make particulate mass measurements possible by analyzing the frequency signal from the TEOM device. The idea was to obtain the frequency of oscillation from the tapered element in the TEOM, and therefore with the proper correlations, be able to predict the particulate mass concentration in the exhaust flow from the engine.An electrical problem in the TEOM circuit was detected and corrected, so the signal that carries the frequency from the TEOM can be analyzed properly.

The way you address people is depending on the existing culture, to be on familiar terms with people you don?t know or elderly people is totally unacceptable in some cultures. Some behaviour might be acceptable in one culture, and unacceptable in another. Culture exists on different levels in the society, and what combines people within a culture are that they share the same norms and values.This study identifies and deals with the resemblances and the differences in the customer relationship within one specific organization with activity in several different countries. Two of these countries, which can be seen as each others cultural contrasts, were chosen for the study, Sweden and Spain.

The purpose of this thesis was to investigate the communication between banks and their customers. Delimitations were made and the focus became towards upper secondary school students. The study was based on two interviews with bankers on different locations and with different stature, and a focus group consisting of eight upper secondary school students. The conclusion of the thesis was that there are certain problems in the communication between banks and upper secondary school students. The bank didn?t always communicate on the same level as the students when they presented their proposals.

Ericsson?s factory in Kumla, Modules Kumla, became a hub for radio modules and micro base stations, which enables mobile communication through radio base stations, in 2004. Because of this the factory focuses more on the logistics operations. This has led to a need to be able to plan the capacity for the materials handling system. This master thesis has therefore been performed at Modules Kumla to develop a capacity calculation model for the material handling flow during the autumn of 2005.The work has contained a mapping of the material handling flow regarding to which activities was performed and how much time they consumed.

The view on which kind of fiction that should be mediated to the public through the Swedish public library system has since the late 60´s been dominated by what in this Master?s thesis is called: ´the discourse on quality of literary fiction´. The aim of this thesis is to examine to which extent this discourse still plays an active role in the Swedish public library system or if that discourse has been replaced by a more market-led, demand responsive view, where the features of ´quality´ and ´culture´ have been downplayed and replaced by a ´customer?s service view´ on how and why fiction should be mediated to the public. The methodological and theoretical perspective in this thesis is led by the understanding of the discourse analysis in Michel Foucault?s ´The Archaeology of Knowledge´.

Together with NCC and Sweco we measured the air-flow on a semi-detached house in Jönköping. When a pressure measurement is made, the house gets exposed to over- and under pressure. This is done in order to examine the houses climate shell. The climate shell of the semi-detached house we tested exceeded the required air thickness in BBR-2002, hence, measures have to be taken.This report also displays the importance of building air thick houses and what consequences a non air-thick house can have for the ones residing the house. A discussion of different measures is on for the addressed problems with the flow-measurement and the alternative construction-solutions.Furthermore we have described in this report of how to account for the performance of the air pressure, what kind of equipment we used and how we came up with the results.

This report describes the development of a well?functioning and aesthetically appealing web portal and associated database for a company called Svensk Kredit & Försäkringsförmedling AB (Translated: Swedish Credit & Insurance intermediation AB). The portal will test customers' creditworthiness through another company called Business Check in Sweden AB.Administrators to the web portal have a special user interface to display all customers, to disburse the money to the customer and edit customer information. A super?user interface is available for administrators where they can change the information on all administrator accounts.Many aspects of security has been addressed because the web portal will handle personal information.

The project is about making a Re-Design of the Swedish Socialistic Newspaper ?Dagens ETC?. The background to the project is my search for commitment when I work with a specific customer or project and how importantthat commitment are?The project was from the beginning split up to three different phases. The meaning of the first phase where to make a re-design mainly based on a interview with Johan Ehernberg, the chef editor on ETC.The second phase was a design totally made of my own idea and creative view as a Graphic Designer.I had in mind to make the third phase based on the result of the first two phases.During phase one and two I reconsidered and decided to skip the third step and put more effort in to the two first ones.

The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

 This study was conducted in autumn 2008 on the Company AB, which is currently in a growth phase. The company manufactures hydraulic systems for the heavy vehicle industry and has annual sales of approximately 250 MSEK with 165 employees.The rapid growth and unchanged planning is the starting point for this report. It all began in 2005 when the company received an unusually large order. During this period, the first priority was to satisfy customers and all other focus was disregarded. This has primarily resulted in a messy production and long throughput times.

Syftet med denna uppsats är att utreda vilka faktorer som påverkar de svenska småhuspriserna, och i så fall hur och i vilken utsträckning. Med stöd av tidigare studier som enhetlig pekar ut bolåneräntan och disponibel inkomst som de faktorer vilka har tydligast inverkan på fastighetspriserna i Sverige, utökas de förklarande variablerna i denna studie med hjälp av en stock-flow modell. Tidsseriedata från 1993-2013 behandlas för enhetsrötter och kointegration för att skattas i en regressionsanalys i form en "Error Correction Model", med avsikten att utreda både ett kort- och långsiktigt samband. Resultatet bekräftar reporäntan och disponibel inkomst som två viktiga faktorer för att förklara det långsiktiga sambandet med priserna på småhus i Sverige, tillsammans med ytterligare faktorer såsom BNP, hushållens skuldsättning och arbetslösheten. På kort sikt är dels den historiska utvecklingen av huspriserna en nyckelfaktor, men faktorer som disponibel inkomst, ränta, BNP och hushållens skuldsättning är också viktiga krafter för att förklara småhuspriserna.

Almost all people in Sweden have to visit a grocery store at some point, which are facing plenty of different kind of hygiene risks. They will face both employees and other customer - all of them are possible to give the innocent customer some kind of infection. Does the shopkeeper know this Maybe, maybe not. Nevertheless, there's a lot of work to do for a shopkeeper who wants to understand his customers. The shopkeeper needs to understand how to decrease the customers' risk perception, as well as how risk and media fits together.

To increase the quality in their products ABB is working towards a cleared order concept. That means that all customer specified options are to be known before they start with order calculations and construction. As it is today they use paper checklists to achieve this. One order may have several reactors, and for a reactor there can be several different alternatives. For each alternative a new checklist must be filled out.As of today all reading of the customer specification and checklist fill in with is done by hand by different persons, and sometimes the same data is read more than one time.

Handling product returns has become a critical activity for organizations as the volume of gods flowing back through the supply chain rapidly increases. Few research studies have published specific empirical data concerning the reverse logistics practices of companies. Information technology and information support has long been recognized as a competitive weapon ? capable of enhancing company performance and achieving efficient reverse logistics. Reverse logistics is very unlike the forward, as it is more reactive and also has less visibility.