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De mentala hygienriskerna i en livsmedelsbutik


Almost all people in Sweden have to visit a grocery store at some point, which are facing plenty of different kind of hygiene risks. They will face both employees and other customer - all of them are possible to give the innocent customer some kind of infection. Does the shopkeeper know this Maybe, maybe not. Nevertheless, there's a lot of work to do for a shopkeeper who wants to understand his customers. The shopkeeper needs to understand how to decrease the customers' risk perception, as well as how risk and media fits together. In this paper we will explore how perceived risks are in Sweden. Furthermore we look if there is a different view and perception depending on the demographic character. At the end of the paper we list the most important discoveries and explain how the optimum grocery store would look like. Lastly we explain why it's necessary to send home employees who doesn't look like they're 100% healthy.

Författare

Kristoffer Berg Wallström Sebastian Näslund

Lärosäte och institution

Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

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