Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

The purpose of the study is to investigate the communication between exchange students and their host student trough Facebook. The study shows the importance of social cues and self-disclosure to maintain a relationship. The students? everyday use of Facebook helps them to remain connected to their social life locally and create new friendships. Cultural differences were shown in the way the students formed their expressions trough their messages to each other.

Seminariedatum: 2013-05-30Kurs: Mälardalens Högskola, FÖA300, Kandidatatuppsats i Företagsekonomi, 15hp.Författare: Sebastian Enlund & Daniel Kauppinen, Västerås.Titel: Hur används CRM i ishockeyklubben VIK Hockey vars organisation definieras som en hybridorganisation?Handledare: Angelina Sundström.Nyckelord: CRM, Customer Relationship Management, 7P, hybridorganisation .Syfte: Syftet med denna uppsats är att beskriva användandet av CRM i en hybridorganisation. Detta kommer göras genom att studera VIK Hockeys användande av CRM.Metod: En kvalitativ metod har använts för att erhålla empirisk data som sedan analyserats tillsammans med de teoretiska resonemang som legat till grund för denna uppsats. Studieobjektet i denna uppsats har varit elitishockeyklubben VIK Hockey.Slutsats: Den slutsats som togs fram i uppsatsen är den att elitishockeyklubben VIK Hockey inte använder sig utav CRMs fulla potential, det finns stora möjligheter för organisationen att förbättra sitt användande av CRM..

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

I hospitalitybranschen arbetas det intensivt med att erbjuda sina gäster så bra upplevelser som möjligt. Nya teknologiska lösningar som påverkar gästers interaktion med branschen utvecklas ständigt, samtidigt som människors levnadsvanor blir allt mer integrerade med det teknologiska. Flera undersökningar visar att just teknologi inkorporerad i hospitalitybranschen är en bidragande faktor för en förhöjd gästupplevelse, men trots det är det få inom branschen som väljer att anamma den. Tron om att den typen av investeringar är allt för kostsamma, okunskap om att teknologin finns och en allt för konservativ syn är tänkbara förklaringar till att stora delar av branschen halkar efter.I uppsatsen redogörs för några i världen pågående trender och en litteraturstudie genomförs för att undersöka hur teknologi kan användas för att förhöja gästupplevelsen inom hospitalitybranschen med hänsyn till dessa trender. Uppsatsen diskuterar hur branschen är på väg att förändras och föreslår ett par exempel för hur ditt varumärke kan hänga med i utvecklingen redan idag..

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

Aim Our aim is to highlight perceptions of fibromyalgia among health care personell.MethodsA systematic literature review conducted with a deductive approach.FindingsHealth care personell felt insecure because of a lack of understanding which lead to avoiding contact with these patients. Many felt that the fibromyalgia patient was categorised and that they would have been better served with another name of their disease. There was a great distrust against the diagnosis and its aetiology. The patient was perceived as troublesome, illness-fixated and draining the personell of energy. The paradox that the patient is looking so healthy but bearing so much pain was confusing for the health care personell.Conclusions Communication and an empathic encounter was identified as important elements for patient care.

In this paper we have looked closer on a car-retailer in the middle of Sweden. We have chosen to dig deeper in the different problems that can occur, related to the supply. Soon we realized that that the problems weren?t related to stock management. Through studying the whole of the company, we have identified reasons to why details aren?t in the stock.

Background: Today, It?s not uncommon that international companies and organizations have a higher turnover than the GDP of developing countries. Consequently, this may suggest that the choices companies make in the context of their business has a great potential to influence the world from an economic, but also from a social and environmental standpoint. From this the notion emerged that companies have a responsibility, referred to as Corporate Social Responsibility (CSR). A clear definition of the CSR concept is difficult to find, more than 37 different definitions has been identified.

Syftet med vår uppsats var att utreda behovet av multilingvistisk kundservice på den svenska marknaden samt att studera hur företag hanterar kunder med icke-svensk bakgrund. Vårt sekundära syfte vara att undersöka affärsmöjligheter för ett multilingvistiskt call center. Uppsatsens teoretiska ramverk består av kundbaserad teori, där teorier kring Customer Relation Management, kundservice, call center, kommunikation och multilingvistik har använts för att konstruera vårt teoretiska ramverk. Analysen av empirin har i sin tur skett mot det teoretiska ramverket. Metoden som tillämpades i studien är kvalitativ med en hypodeduktiv och induktiv ansats.

The purpose of this study was to examine the relation between self-determination theory and its three basic needs: competence, autonomy and relatedness, and commitment to change in an organizational change. Another purpose was to examine if the quality of the communication and the effects on the organization and way to work can predict commitment to change. Considering that organizational changes is very common today there is an interest to ease and improve the change process. The survey contained the scales Commitment to change scale and Basic need satisfaction at work scale and the participants were 39 office-workers who recently had gone through an organizational change. The result indicated that it?s possible to predict commitment to change from self-determination theory, communication and effects on organization and way to work.

This assignment has been performed at location and commissioned by AttenditAB in Jönköping. The task has been to develop a client/server system to accessdata stored in SQL databases where the client application is developed to run onregular cellular telephones. The importance has been to develop as reliable mobilecommunication as possible. The functionality that is demanded upon the mobilecommunication is:? Secured for future versions? Interoperability? Data should not be bugged, modified or disappearunnoticed? Resource efficientWe have achieved these demands by developing our own protocol that is on top ofthe TCP protocol.

Title (Swedish) Kommunikation i forskarbloggar ? En motivationsstudie bland forskare vid Göteborgs universitetTitle (English) Communication in research blogs ? A motivational study among researchers at the University of GothenburgAuthor Maike MohlinTutor Annika BergströmConstituent Information department of the University of Gothenburg (Informationsenheten vid Göteborgs universitet)Course Master thesis in media and communications at the institution for journalism, media and communication at the University of GothenburgTerm Spring 2013Pages/ word count 77/ 32211 wordsObjective To examine why researchers at the University of Gothenburg chose to blog in their role as a researcherMethod Exploratory analysis of qualitative, semi-structured interviewsMaterial Eleven interviews with blogging researchers from different fields at the University of Gothenburg, material gathered in spring 2012Main results In the context of research communication blogs play an essential role for researchers for directly communicating with the public. A strong motivation for researchers to blog is that they can represent and create an image of themselves. Also the blog isused in several ways as a tool in the researchers? daily work.Despite the fact that there are disadvantages with blogging, the researchers in the study find that it brings along far more advantages than disadvantages, which is why they keep blogging..

Both authors of this study have been involved in the School of Business at Umeå University Student Association (HHUS) and is due this discovery deficiencies and problems within the association. The pressure to engage in HHUS is compared with other financial organizations around the country very low. This led us to consider why this is the case. From experience we know that communication between the association and its members are not functioning optimally. Communication itself is essential for motivating students and for that motivation should be high for the students to experience good quality on the engagement. The purpose of this study is to identify lines of communication and motivational factors that affect students who are members of HHUS to get involved or not.

A daily newspaper?s main purpose is to inform its readers without creating noise. Theimportance of the visual presentation is therefore of weight for an effectivecommunication process. This study informs about the importance of typography inthe visual decoding process. The study includes the Swedish newspaper DagensNyheter?s transition from printed media to digital media adapted to an Ipad.