Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

The purpose of this study is to use a qualitative method to investigate the Swedish curriculums of 1919, 1962 and 2011 in search of attitudes and different usages of the popular culture of the time. To reach these conclusions Antonio Gramsci?s theories about cultural hegemony have been applied to prove how the superior classes, in this study these classes are represented by the Swedish school as an institution, use popular culture to maintain sovereignty of the lower classes. Ergo the problem highlighted in this study is whether the cultural class society exists in a fixed state since the 1919?s with the school as the institution to implement the tradition of cultural hegemony.

The purpose of this study is to shine a light at the Swedish americans impressions and attitudes against the American society from the perspective of modernization and cultural attributes. This, with a reference frame of the deeply politically rooted European conception of America as a threat to the cultural well being, and as a thriving materialistic and progress bound constitution.The result shows that the attitudes against America in the descriptions were not all comparable with the conception that was conducted in Europe. However, the experiences altered whereas the study attends two different periods of time. The experiences differenced due to the growing exposure to cultural diversity and a modernization that grew faster in America than anywhere in the world. Not to mention the change of experiences and expectations that was with brought from a changing atmosphere in Sweden.

Background: The theater market has matured ? supply now exceeds demand. Government funds are on a decrease, replaced by other means of financing. The city of Stockholm will be introducing a bonus system that will benefit independent theater groups that succeed to increase their revenue and attendance. Hence, the audience will play an even greater role, a tendency some free theater groups come to terms with by interacting with the audience to create value.Thesis statement: What factors lead to the long-term survival of the independent theater groups, allowing them to benefit from the imminent bonus system?Purpose: To analyze and evaluate the marketing strategies of the independent theater groups, in reference to their capability of long-term survival through value creation along with the audience, thereby increasing attendance and ticket revenue.Methodology: The study combines quantitative and qualitative approaches and methods.

This essay deals with ruins from the perspective of their cultural values ??and the impact of add-ons, protective add-ons and caring actions affect these values. The issues in the essay are; What are the cultural values of a ruin?  How have ruins been used?  How are ruins treated today?Initially the definition of the concept ?ruin? is discussed, what is a ruin? A building has an architectural biography: the creation, destruction, change and the decay. The concept of ruin is considered to be a state of this decay, rather than a dead building.

This Master?s thesis examines different retrieval strategies used in cross-language information retrieval (CLIR). The aim was to investigate if there were any differences between baseline queries and translated queries in retrieval effectiveness; how the retrieval effectiveness was affected by query structuring and if the results differed between different languages. The languages used in this study were Swedish, English and Finnish. 30 topics from the TrecUta collection were translated into Swedish and Finnish.

The aim of this Master's thesis is to examine the ways in which culture and cultural policy are being articulated in the process of Lund's application to become Sweden's European Cultural Capital of 2014.I have used Dorte Skot-Hansen's three cultural political rationalities: the humanistic-, the sociological- and the instrumental rationality, as well as and Jenny Johannisson's extension of those into three cultural-political discourses, as sensitizing concepts in my analysis. The questions raised are: How are the three rationalities/discourses articulated in the chosen central documents and in the process surrounding them? Which themes and arguments dominate the chosen documents?The main objects of my study have been four texts that have been produced in the applicationprocess: a Prestudy, a Plan of action, a Broschure and a Cultural policy. Along with them local political protocols, newspaper articles and other related material have been used. The research method applied was a qualitative eclectical textual analysis with emphasis on the content and on tracing the way the rationalities were expressed in the material.The rationalities were all found to be articulated in the four texts.

Background: Mass customization has been identified as a competitive business strategy by both companies and academics because of its ability to incorporate the voice of the customer into companies? products and services. Although mass customization may sound appealing, the strategic concept is still developing and firms adopting this business strategy face several challenges. Production concerns are of high relevance since mass customization implies a high level of customer involvement in the product design. Since the areas are closely linked it is reasonable to ask how a mass customization strategy affects production concerns.

The aim of this bachelor thesis has been to examine and develop our own understanding about how young people in Sweden (16-29 years of age), take part in cultural activities. As librarians it is important to know what kind of activities and interests this particular group has. With Pierre Bourdieu?s theoretical framework towards habitus and capital we are interested to see if there is a connection between one?s cultural use and background, if different access to capital with or within groups has an affect or not. With both statistics and interviews with people within our target, we believe this data has been sufficient enough to conduct a good and valid study.

Guazuigua is a small village in Bolivia, which has had too small water resources, especially for irrigation. A project started after some studies were made, to create a canal to provide the village with water from a nearby town. To make the canal work it had to cross a dried out river. There have been several attempts to cross these dried out rivers, but with poor results. The purpose of the report is to provide a solution for this problem.

I denna uppsats behandlas ett nytt sätt att beräkna korrelationen mellan olika tillgångar. Me­toden, tvärsnittskorrelationen, har framarbetats av Bruno Solnik och Jacques Roulet som be­skriver den i artikeln Dispersion as Cross-sectional Correlation. Vårt syfte är att med hjälp av detta nya sätt beräkna korrelationen över en tio års period på den svenska aktiemarknaden och se om vi kan hitta tendenser i korrelationens utveckling. Korrelationens tendens har tolkats genom trendlinjer och determinationskoefficienter. De re­sultat vi får fram tyder på en ökning i korrelationsnivå inom de flesta av våra observerade sektorer på den svenska aktiemarknaden..

There is limited research done in the area of management control in the relationship between companies. This study investigates management control in outsourcing relationships and the decision to change sourcing strategy and to insource functions. The empirical research was conducted at an international company, which in this study has been anonymized. The research is mainly based on interviews. To extend and verify the conclusions drawn, another company, AB Ph.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

The aim of this Master?s thesis is to study various views of sponsorship in relation to public libraries as found within three cultural policy documents. The main objective is to discover which ideas are considered relevant in the partnership between the Swedish retail chain, Åhléns, and the children?s public library, ?Room for Children? (Rum för Barn). In 2005, Åhléns provided SEK3.14 million in sponsorship to ?Room for Children? at Kulturhuset in Stockholm.

On a highly competitive market, quality is an important aspect to take into account, both in terms of goods and services. The Swedish timber market is very competitive and to achieve long-term success focus on the customer, in this case private forest owners, is a prerequisite. SCA Skog AB Jämtlands forest management administration is dependent on the acquisition of timber from private forest owners to fulfil their mission to the supply of SCA's paper and sawmills in Sweden with raw material. To be able to develop the cooperation with private forest owners, the administration investigates their quality management by measuring the customer satisfaction index (CSI). The purpose of the study was to identify a practical and systematic method to handle deviations and suggestions for improvements to achieve a higher customer satisfaction.