That all children today receive the opportunity to explore all of their capabilities is not certain at all preschools. Today there are preschools that are not able to work actively to explore the children's abilities because the large number of children and not enough teachers. Therefore I want to find out with my research how the educators would react when there is a crisis with the youngest children, the toddlers. I also want to find out different ways of acting in everyday situations at the preschool and why the teachers act in that way. I have relied on qualitative methods and I have used the critical incident method in my study.

ABSTRACT Author: Johan PetterssonTitle: Customer Loyalty in the Swedish men's elite football - a study with IF ElfsborgPurpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite football. Method A qualitative study using semi-structured interviews for deeper access to the what the people I interviewed feel about the subject. The interviews are conducted with IF Elfsborgs club president Stefan Andreasson, Goran Lohne who works with media and events, and Eric Sjölin who are supportercontact. In addition to those I alsointerviewed the supporters club Guliganernas President Anders Hultin. Analysis and conclusion The first impression and attitude is very important when a person goes from a one-timebuyers into loyal customers. This is both the theories and the interviewees opinion. Through staff training and records of how the club would like the first impression and attitude to be the clubs can reach a good level of first impression. Suggestions for further researchTo carry out similar studies on additional clubs, other divisions and women's football and examine how a first impression and response should be.Keywords Consumer behavior, customer loyalty, sports, football and first impressions.

The purpose of this thesisis to examine the female body ideal of the Swedish fitness blogs and how it is reproduced. To answer the research question five of the most read female fitness blogs were chosen for a critical discourse analysis. The results show that pictures is an important communication event. The ideal is reproduced by representing bodies with desirable attributes in environments and poses that communicates positive feelings. There is a dialectic relation between picture and text in each published post.

The aim of this research review is to map research about how children relate to nonfiction, and how adults, represented by parents, librarians and teachers, relate to children?s nonfiction and its possible purposes, and also the similarities and differences between them, according to current research.A theory of three different ways to look at reading is applied to the material concerning adults? views of children?s nonfiction. To show children?s views, themes are extracted from the research material, using an analysis model of four different ways to read.Studies show that most children as well as adults perceive children?s nonfiction in a traditional way as a means to gain knowledge and facts, and primarily related to school work.Nonfiction can also help children with reading difficulties to practise reading, by stimulating their interests. Many children read nonfiction because they prefer to read ?real stories? about actual people and events.

In September 2003 the Swedish minister of foreign affairs Anna Lindh was murdered. The murder shocked Sweden and the picture of a safe homeland was challenged. The Swedish people joined together in different manifestations and rituals to show their appreciation for the minister and to mourn together. A few days later the nation was going to vote on whether Sweden should join the euro and the minister was involved in the campaign. The aim for this thesis is to understand how this national crisis was handled in Sweden.

Malmö högskola Lärarutbildningen Skolutveckling och ledarskap Magisterkurs i specialpedagogik Höstterminen 2008 Borgfors, S. (2008). Att få diagnosen dyslexi först under gymnasietiden: tio ungdomars verklighet - en kritisk betraktelse. (Getting the Diagnosis of Dyslexia only during Upper Secondary School: the Reality of Ten Adolescents ? a Critical Study.) Skolutveckling och ledarskap, Specialpedagogisk magisterutbildning, Malmö högskola. Följande kvalitativa studie, med abduktiv ansats och reflexiv metod som vetenskapsfilosofisk grund, är resultatet av intervjuer med tio ungdomar som har fått diagnos dyslexi först under sin gymnasietid.

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

In this study we have analysed from an intersectional perspective two textbooks Historia 1b and Progress Gold A which are purposed to be used as teaching material in Swedish schools in the subjects of History and English. Our question and reason for doing the analysis is to emphasise and make the variety of women in the books visible in order to compare that variety to the one that is demanded by the Swedish curriculum. The analysis is made from an ideology critical perspective and contains quantitative elements. Our conclusion is that the material contains both excluding and including features. Some intersectional categories are well represented while others, like functionality and religion, are not.

Title: Schibbye och Persson?s Journey: a qualitative analysis of Göteborgs-Posten?s coverage of ?etiopiensvenskarna? from a narrative perspective.Authors: Viktor Eriksson and Max SommersteinSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages: 35Purpose: To examine how the narrative-model the hero?s journey is represented within the Swedish newspaper Göteborgs-Posten?s articles on Johan Persson and Martin Schibbye, two Swedish journalists who were imprisoned while conducting journalism in Ethiopia.Method: A combination of Ethnographic content analysis (ECA) and Compositional Interpretation (image-analysis).Procedure: A strategic selection of articles published in the supplement Skenprocessen i Addis Abeba, in Göteborgs-Posten.Results: The narrative model the hero?s journey is clearly represented as cultural frames in Göteborgs-Posten?s articles about Martin Schibbye and Johan Persson. The framing of the events are used to simplify the facts and to make them emotionally accessible.

With a base in Ian Manners? theory about Normative Power Europe ? that the European Union is to be seen as a normative power instead of a civilian or military ? this paper seeks to contribute to the discussion about identity by examine the normative elements of the union?s policies towards Russia between 1997 and 2013. Which norms are most important and how does the diffusion look? The findings show that democracy, rule of law and respect of human rights are among the most diffused norms, and this is more than often done by using the Russian interest in economic progress. Over time the European Union has taken on a more critical approach against Russia, while still appreciating their prosperous relation when it comes to trade and energy.

Titel: Klimatförändringarna i nyhetsdiskursen Antal sidor: 47 Författare: Emelie Sahlström & Sofia Öström Handledare: Ulrika Olausson Kurs: Medie- och kommunikationsvetenskap CPeriod: HT 2010Universitet: Avdelningen för Medie- och kommunikationsvetenskap, Institutionen för humaniora, utbildning och samhällsvetenskap, Örebro universitetSyfte: Syftet med denna uppsats är att undersöka om och i så fall hur klimatförändringarna i nyhetsdiskursen i New York Times och Dagens Nyheter har likheter, respektive skiljer sig åt. Vi undersöker också om klimatrapporteringarna är uppbyggda genom nationella eller globala identitet, om något ansvar utkrävs samt vilka som tillskrivs detta ansvar och om det finns en vetenskaplig säkerhet eller osäkerhet gentemot klimatförändringarna. Utifrån dessa har vi i slutdiskussionen diskuterat hur resultaten kan kopplas till USA:s och Sveriges klimatpolitik.Teorier: Teorierna är relaterad och presenteras i relation till tidigare forskning. De teorier som används i denna uppsats är, ansvarsutkrävande, vetenskaplig säkerhet och osäkerhet samt identitet. Metod och material: För att uppfylla syftet använde vi en kritisk diskursanalys samt mikro- och makronivåerna. Vi har analyserat 8 artiklar från New York Times och 9 artiklar från Dagens Nyheter.Resultat: Resultaten visar att DN och NYT, som Europa och USA står mot varandra i klimathanteringen.

 Abstract  Interest in Lean grows and spreads to the public from industrial and service sectors. Lean is currently used in administrative processes and it is called Administration but can administration be Lean? The aim of our study is to develop a useful model for a successful implementation of Lean Administration by using various scientific articles, books and information from the case study.The part of the purpose is to: ? Identify critical success factors that arise? Identify the challenges arising from the implementation of Lean Administration.We have studied a Division within Distribution at GE Healthcare in Uppsala. The model that we have developed provides challenges and success factors for a successful implementation.In order to succeed in implementation, a culture that promotes continuous improvement must exist in the organization. A key success factor is to understand Lean Administrations structure and principles.

Young people may be socially and psychologically strained due to unemployment. In the long run, it could result in learned helplessness, which is, according to Seligman (1993), a psychological condition with similar symptoms to the ones that occur during depression. The condition develops when an individual experiences negative events and, after various unsuccessful attempts to escape or conquer them, the individual finally believes that there is no relation between behavior and consequences. The result is often that the person gives in, or stops, making an effort when new difficult situations occur. Kalix UniverCity runs the project called KUBIK in the communities of Kalix and Överkalix.

Swedish schools have during the last few years started to providing pupils in high school with tablet-computers. By doing interviews I examine how pupils in high school use tablet-computers in different ways and how that affect their studies. From a sociocultural perspective and with the concept of artefacts I analyze how suitable tablet-computers are for studies on this level of education. My results show that the tablet-computers are used as the pupils primary study tool. They are available to all pupils and can be used in most parts of their studies and this creates new opportonities in how to interact with collective knowledge and with other people.

The hotel industry in Stockholm is characterized by intense competition, and within the next couple of years the construction of a number new hotels is planed. As the number of hotels in Stockholm increase, the competition will increase and the importance of having well functioning strategies will become vital. The purpose of this essay is to examine how two hotels within the hotel industry in Stockholm experience and handle the competition. The two hotels that are included in the study are Clarion Hotel Stockholm and Scandic Continental. The essay derives from models and theories that are related to marketing and competition.