Strong is the new...
En kritisk diskursanalys av svenska fitnessbloggar
The purpose of this thesisis to examine the female body ideal of the Swedish fitness blogs and how it is reproduced. To answer the research question five of the most read female fitness blogs were chosen for a critical discourse analysis. The results show that pictures is an important communication event. The ideal is reproduced by representing bodies with desirable attributes in environments and poses that communicates positive feelings. There is a dialectic relation between picture and text in each published post. To get the text and picture accentuate the ideologies of the fitness blogs, often with strong words that reminiscent infatuation and euphoria. The intertextual chain in the blogs frames training, fitness and the ideal female body as a healthy, happy and successful subject position.