Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

This thesis presents the work of developing and testing a programming tool specially designed for children. The purpose of this tool is to make children capable of creating visual simulations and games that consist of actors interacting in a virtual world. The name of the programming tool is Behavior Cards, which comes from the fact that actors are programmed by giving them cards representing different kinds of behaviors. Behaviors are to some extent pre-programmed and can include general events specifying how the actors should act in different situations, in contrast to specifying every possible situation that can occur. The idea is that Behavior Cards should be easier to use than a more traditional text based programming tool, but it should also be expressive within the domain of visual games.

The construction industry is currently receiving much criticism for inefficiency and slow development while demands for reduced built in moisture and efficiency increases. This report examines whether the use of field factories can meet these requirements and what factors that will be critical for future use of field factories. Industrialized construction with field factory is compared with traditional loose timber construction and industrial construction in the fields of execution, logistics and working environment. The aim of this report is to provide a basis for field factories current and future use and development. To achieve the aim of the report, people with experience in the use of the various methods was interviewed and literature studies in the various fields done.

The aim of this study is to investigate how five boys in grade 3 of compulsory school structure and use language when they write narrative texts retelling and assessing personally experienced events. This is studied by interpreting how the boys use genre steps that are typical of the structure of personal narrative texts and by detecting and naming different linguistic features in the texts. The material in the study consists of five boys?personal reports and the method, which is based on the theories of genre pedagogy (see Johansson & Sandell Ring 2012:28ff, 223f), comes from systemic functional linguistics. A central finding of the study is that the boys structure their texts in varying combinations of genre steps which commonly occur in texts of a narrative kind.

The essay is about how teenagers around 18 years of age in a small town in Sweden talk about gender, body and sexuality. The study is based on two focus group interviews with five boys and four girls. We have then thematized and analyzed the material with queer theory.The results show how young people see heterosexuality as something 'natural' and gender as biologically determined. The teenagers are critical towards anything that deviates from the traditional nuclear family consisting of mother, father and children. Norms are created in their speech as some of them acts as so called "border guards" for these norms.

Nature and garden have always had meaning in human's life and succesfully seen as having health giving effects. Health is a state of equilibrium between physical, psychological, social and spiritual well-being. The individual's health is depending of how the society looks and how the individual manages to live her life in it. Stress is one of our time's large public health problems and leads in some cases to burned out syndrome. Stay in nature gives recovery according to theories of environmental psychology.

The 1948 Universal Declaration of Human Rights is probably the world's most known andinternationally most respected document. The purpose of this study is to examine if the UDHRreflects universal values and norms and to assess its moral and juridical relevance today, 60 yearsafter the adoption. The literature used in this literature-based critical study is mainly written bythe academic elite of the discourse on Human Rights. By comparing these sources I have reachedthe conclusion that the UDHR is still today an important document because of its continuinginfluence on international lawmaking and because of the encouragement and aspirations tomankind in the never-ending struggle for the rights it represents..

Nearly half of the worlds population is individuals under the age of eighteen. The UN Convention on the Rights of the Child state in its first article that a child is ?every human being below the age of 18 years?. Our aim and purpose with this essay is to problemize this broad definition. Our hypothesis is that the definition brought by the UN Convention on the Rights of the Child is too wide and therefore brings difficulties when children of different ages beneath eighteen should and shall be treated the same.

In this paper the authors are trying to understand what separates men from women when they save and invest their money. But also what factors that influence them in their decisions. To investigate how men and women actually act when investing their money the authors construct a survey. The authors also turn to the Swedish banks for information on how they think there customers are behaving. The authors find that men are more risk- taking than women and therefore invest more in products with higher risk, for example shares.

I vår studie har vi undersökt hur journalister gestaltar tre amerikanska skolskjutningar i svensk och amerikansk press. Skolskjutningarna ägde rum på Columbine High School, Virginia Tech och Sandy Hook Elementary School.Vi har analyserat sammanlagt 91 texter publicerade i Aftonbladet, Dagens Nyheter och New York Times. Teorierna vi har valt till vår studie är gestaltningsteori, media events och moralpanik. Kvantitativt har vi undersökt hur journalisterna valt att gestalta gärningsmännen och vilka som fått komma till tals i artiklarna. Kvalitativt har vi närstuderat 12 texter med fokus på skillnaderna mellan de svenska och amerikanska journalisternas gestaltning.Slutsatserna vi kan dra från vår studie är att rapporteringen skiljer sig åt mellan svenska Dagens Nyheter och amerikanska New York Times.

This study is a qualitative study based on a constructivist approach. Meanwhile, it draws on an ethnographic approach combined a working memory based on memories in various events that took place three years in a former student in the program for sociology and social development. Mainly qualitative interviews are essential for the empirical material analyzed. The study is based on interviews of five college students with an ethnic origin other than swedish at Halmstad University, four women and one man. The aim is to look at how college students with an ethnic origin other than swedish relate to the representations of ethnicity.

This essay deals with the issue of children and stress, and the impact that stress can have on children. The purpose has been to explore how I, in my role as teacher, can prevent children from developing stress in preschool, and how I can prevent stress to develop inside of my own department. My essay is structured as follows: First, I describe my practical work with children. Then I analyze some research literature on stress, and finally I reflect over what I have described earlier and try to connect the practical with the theoretical.In the practical part of this essay I describe the various events that I have observed during my work in preschool, where I have seen how stress can affect both children and teachers. Then I describe how the increasing size of children?s groups can create stress because of the noisy environment of the department.

AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.

This study is intended to give an impartial view of a young and complex program in Sweden titled Product Innovation Engineering program. The purpose of this program is to increase innovation capability in Sweden that will result in new companies, patents and economic growth. The results from this study might give some direction to future innovation initiatives, but should primarily serve as a tool for the PIEp participants. The study will focus on investigating the creation of the program as well as the development of its strategy. From weaknesses and strengths within the strategy of the program the study should also attempt to show its future potential.

This study is intended to give an impartial view of a young and complex program in Sweden titled Product Innovation Engineering program. The purpose of this program is to increase innovation capability in Sweden that will result in new companies, patents and economic growth. The results from this study might give some direction to future innovation initiatives, but should primarily serve as a tool for the PIEp participants. The study will focus on investigating the creation of the program as well as the development of its strategy. From weaknesses and strengths within the strategy of the program the study should also attempt to show its future potential.