ABSTRACT The purpose of this essay has been to analyse an incident that received huge attention in the media that took place on February 24 2011 involving the famous fashion designer John Galliano. Galliano who at the time served as a creative director at French luxury fashion house Dior hurled anti-Semitic remarks during an altercation to a couple at Paris café La Perle. We intended to do a study of the material in two parts. The primary focus of our thesis was to analyse six different newspaper articles that involved the incident. We chose to analyse three articles from Great Britain and three from the United States to get a versatile image of the incident.

The structural rationalization of rural firms in Sweden has led to many new creative ways of developing companies. The agriculture sector is characterized by the need of capital in form of buildings, labor and inventory. The rationalization process has led to free capacity in rural firms when new technology make buildings and inventory not longer necessary for the production process. To get a better cost coverage this free capacity can be used to start-up new business areas that help the rural firm to growth.The study aims to identify factors that motives entrepreneurs in rural firms to develop new business areas. The purpose is also to analyze driving forces that lies behind development of rural firms and the forces that support or not support development in rural firms.The study is built upon five cases that all can be categorized as firms with different size and orientation.

Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this.The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta.The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum.

AbstractLevel:Bachelor thesis in Business Administration/Marketing Title:Care Of Haus, "Kan Reklam. Förstår Annat". Ett Varumärke, En uppfattning? Problem:When it comes to building a strong brand it is important that their brand identity, which means how they want to be perceived coincide with how their customers sees them (Melin 1999). Purpose:The purpose of this thesis has been to find out if and how these two aspects coincide with each other.

The purpose of this study has been to investigate how socialworkers describe their attitudes towards reporting childabuse to the police and if they make different decisions when they believe the violence to be honour related and how they handle these questions. The main questions are; How does socialworkers describe their and their colleagues attitudes towards reporting childabuse to the police and when do they believe they should report? Do they describe honourviolence as a specific kind of violence that should be lifted and in what way does it affect their work? The study is written from a legal sociologist perspective with a qualitative approach. Four socialworkers were interviewed and the interviews were analyzed with an anti-racist theory and with the theory about freedom of action.The conclusions is that the socialworkers mostly report childabuse to the police when the violence is physical. This means that children who describes to be subjected to psychological violence, including honourviolence, has poor legal security.

This text examines the ideological positions, as they appear in texts of central importance, of four Swedish protagonists ? Antipiratbyrån, Konstnärliga och litterära yrkesutövares samarbetsnämnd, Creative Commons i Sverige and Piratbyrån ? in copyright issues. The critical analysis is focusing on three themes ? economy, culture and civic rights and responsibilities ? and poses the questions of how the ideology of the protagonists relates to the changing processes between culture and economy in the society of today, and which interest of classes, understood in Marxist terms, they favour. Before defining the theory and method of the inquiry the authors give their understanding of the changing processes between economy and culture.

Wallyfy is planned to be a social webmagazine with a focus on good content, with a quality check and moderation of the published content. The author of the study provides Wallyfy with thoughts and ideas about the website content and functionality. The main problem of the study was to explore what makes good content in social media for the potential users of Wallyfy, also using this insight to provide Wallyfy with directions for making decisions regarding both functionality and content. The theory of the study is being used as a starting point for understanding the phenomenom social media and to easier grasp the problem. The method of the study is based on user- centered thinking in design, where the author seeks to understand the participant?s emotions, values and dreams.

Syftet med studien var att beskriva de erfarenheter som arbetsterapeuter och långvarigt sjuka klienter har av kreativa aktiviteter som intervention inom arbetsterapi. En deskriptiv kvalitativ metod valdes för att besvara syftet. Data samlades in via semistrukturerade intervjuer med arbetsterapeuter samt genom en skriftlig frågeställning till klienter. Utifrån en latent innehållsanalys analyserades insamlad data vilket resulterade i ett övergripande tema, ?Kreativa aktiviteter används som ett medel och ett mål inom arbetsterapi? samt tre kategorier, ?Ett medel som är avledande och underlättar samtal med klienten?, ?Ett medel att observera och träna klienters funktionsförmåga?, samt ?Ett medel att hitta strategier som kan överföras till vardagliga aktiviteter?.

The purpose of the study was to investigate, through an experiment, if positive mood promotes creativity and flexible thinking. Participants were a total of 93 college students. The main hypothesis was that subjects induced with positive mood would perform better than subjects induced with negative mood, at a test reflecting creativity. To further explore the implications of priming (subliminal manipulated moods), a neutral control group was included. The cognitive test used in the study was Duncker´s The Candle Problem, a test which aims to get the subjects to apply flexible and creative thinking.

The aim of this Master?s thesis is to investigate the modern Swedishreader?s possibilities to understand the literary allusions in Jane Austen?sfirst three novels in light of young people?s decreasing readingand understanding of classic literature. This is done by examining historicaloverviews of literature written in Swedish, curriculums forliterature courses at three Swedish universities and library holdings inSwedish libraries, both public and academic.In the thesis three different elements are combined ? informationabout the alluded authors and texts, a comparison between the Swedishand the English versions of the novels and the result from theabove mentioned investigation. The description of the alluded authorsand texts provide information about the connotations that can be madeby an allusion to them.

Med tankar från pedagogen Montessori och filosoferna Platon och Baudrillard har detta arbete behandlat frågor om datorn och dess betydelse för en grafiker. Frågeställningen formulerades efter hand och lydde tillslut: ?Hur kan materia te sig i digital form?? Forskningen resulterade i en hypotes för hur digital materia skulle födas i datorn: genom att blanda två uppsättningar av data, såsom två genuppsättningar tillsammans skapar en ny organism. Under produktionen utvecklades därmed en metod för hur en grafiker ska kunna skapa tillsammans med en dator. Syftet är att ge andra grafiker ett nytt sätt att se på digital grafik.

Liquid Media är ett litet företag lokaliserat I Stockholm, Sverige. Dom har en rik historia med flera spel produktioner i sin merit lista. Jag fick som uppgift att skapa ett flertal visuella föremål till några av deras mindre projekt. Jag har här sammanfattat mitt arbete om hur jag gick till väga för att lyckas med detta. Mitt arbete på Liquid Media involverade flera olika delar av spelkonst produktion. Liquid behövde olika kläd- och hudtexturer till deras spel karaktärer, dom behövde modeller för ett andra spel projekt och dom behövde även omorganiserade uv-mappar till några klädtexturer i förebyggande syfte så att användaren i framtiden ska kunna byta kläder på rätt sätt. För att klara av dom olika uppdragen som jag åtog mig bestämde jag mig för att använda olika program för olika ändamål.

The purpose of this bachelor's thesis is to examine the information needs and behavior of Swedish theater students. The aim is to get an increased insight into how theater students search and use information as they create their character roles and also to examine how the information seeking is integrated in the creative process. The findings of this study have been made through qualitative data gathered from five interviews with six theater students who are studying at the Swedish Theater Academy. These students studied between autumn term of 2014 and spring term of 2015. To analyze the result of the interviews four different theories? have been used, Carol Kuhlthau?s information search process model, Lars Höglund and Olle Perssons model of four domains, Lars Höglund and Olle Perssons information search barriers and Tom Wilson?s model of information behavior.

The recent development in society, such as the increased digitalisation, has brought new terms for both production and consumption within the cultural field. One of the main goals within Swedish Cultural Policies today is that everyone should have the same opportunities to practice and participate in cultural activities, with the right to develop their creative abilities. The cultural policies also contain the possibility to encourage spontaneous culture practice. The question is how to reach this goal.During the spring of 2012 I have been examining the term ?spontankultur? (spontaneous culture practice) as it appears in the discussion around participation in cultural activities and its connection to creativity.

My essay is an attempt to describe how complicated it can be to follow the rules and maintain boundaries without obstructing the children in their creative development. The aim is to highlight my approach and emphasize the importance of growing up in a kindergarten with standards and values which may not always coincide with their own opinion.I begin my essay with two stories about Emil five years, defying the rule of not climb up the climbing frame roof and Emma for three years, who are keen to spin on the swing, but followour rule and refrain. I wonder what it is that drives some kids to go against the rules and stretch the limits while others do not have any problem doing that we decided? I also tell about the time I as a newly-qualified nanny was rebuked by a colleague when I acted "recklessly". I would handle the situation differently today? In the last story, I praise a child for being "mischievous", which makes me proud.