As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

Syftet var att studera matematikundervisningens utveckling genom att beskriva styrdokumentens, läroplanernas och kursplanernas påverkan på undervisningen. Bakgrunden till detta examensarbete är det faktum att många elever uppfattar skolmatematiken som komplicerad och ointressant och att de inte når de uppsatta målen. Metoden som användes var en litteraturgenomgång där matematikundervisningens utveckling studerades. Genom att även utföra en kvalitativ intervjuundersökning kunde fem yrkeserfarna pedagoger beskriva hur de uppfattar denna utveckling och hur det visar sig i deras matematikundervisning. Studien visar att i takt med att samhället utvecklas och förändras utvecklas också styrdokumenten.

I want to, but how? My work is a research of the creative process. I have asked myself how ideas take form and how materials can become bearers of ideas. The work has been treated as an action rather than an object. The result shows my research and my interpretation: the process and result are the same..

The basic principle of the integrated school according to the Salamanca Declaration is that all children, whenever possible, should be taught together, regardless of any difficulties or diversity. It has been shown that students with neuropsychiatric disorders are having much more difficulties to achieve the targets than the average student. Pupils with neuropsychiatric syndrome will always be present in school and we who are working in the business must be better at learning to adapt to them so that they too can achieve proficiency in school.Mathematics is perhaps the topic that Swedish students generally have most problems with,and it will not obviously be easier if you have some form of neuropsychiatric disability.In our future role as special education teachers, we will mentor and support other teachers in the complex educational environment that exists today. The aim that has been built up is thus partly to explore how mathematics teachers work with included students with neuropsychiatric disorders, as well as how teachers wishing to become supervised by specialeducation teachers in mathematics. The study is conducted from a sociocultural perspective.A sociocultural perspective on learning means that all people are learning all the time in social settings.

The purpose with this study is to gain understanding about student´s view of mathematical education, in the later years of nine-year compulsory school, and the motivation factors that can be identified when student´s gives opportunity to express their own thoughts due to the mathematical education. From experiences we have gained during the practical part of our teachers education we got the impression that student´s think that the mathematical education is boring and uninteresting. Through qualitative methods such as survey and discussions in focus group we have analyzed student´s views of mathematical education and pointed out witch motivation factors that are expressed when student´s gives opportunity to influence over their own education. The results are shown from the answers and comments that student´s gave, during the survey and focus group, and is divided into two main parts, both with focus on motivation ?Mathematics and motivation? and ?Student´s influence and motivation? and also a summery part ?Motivated for mathematical education when the student is given influence over the education?. The study showed that student´s wants to have more difference in the work methods that are used in their mathematical education such as problem solving, games, more work in groups and pairs and more use of IT. In conclusion the study also gives suggestions to other studies that can be made in the same genre as this study in the way that IT can be used in mathematical education and how student´s interest can be used in the education to gain more motivated student´s..

This thesis examines some special education teachers with experiences of childrendiagnosed with dyscalculia. Problems with mathematics at school may occur to allchildren in all schools. It is therefore important that the teacher knows the variousdisabilities that teachers may encounter. The study is based on four randomlyselected special education teachers, all-working at schools that are related to amedium-sized Swedish town. This work will immerse in the knowledge ofdyscalculia among four special education teachers.The interviews revealed that all special education teachers felt that dyscalculiainvolves specific difficulties in mathematics, their views on dyscalculia is consistentwith current research.

Flera svenska kommuner använder sig av den amerikanska professorn Richard Floridas teori om den kreativa klassen och ?creative cities? i sin marknadsföring. Syftet med mitt kandidatarbete är att undersöka om svenska kommuner är kreativa enligt Floridas teori. En jämförande fallstudie har gjorts där tre kommuner som använder sig av Florida i sin marknadsföring har undersökts. Kommunerna är Södertälje, Botkyrka och Ronneby.

Based on 30 years of work experience in TV and film production, I have made a phenomenological analysis of my perception of meaning in work - how it arises and how it is undermined. The story starts in my experience of early professional film making in the 1980's and describes how a change to work in TV production required the development of a new professional identity. The text also illustrates how as a female director I have managed my role in a male dominated and structured work environment. Being defined as an exception from the male norm has pushed me towards femininist reflection and the need to redefine my own work role - the generally accepted view having felt uncomfortable. An analysis of structural change in TV and film production shows how market pressures and ways of thought have increasingly invaded cultural endeavour. Professional spheres of influence are weakened, while developments in the media are characterised by a commercialism which encroaches more and more upon artistic, spiritual and moral values. This attitude, where quality is in retreat, has transformedprogramme makers from creative originators into becoming suppliers of raw material in a factory- like process geared to produce great volume at low cost.The aim of this essay is to show how changes in society and in TV and film making have affected my perception of my work.

Verifiering med hjälp av dator av två oberoende formler för beräkning av antalet lösningar för linjära kongruenssystem med två eller tre obekanta..

Syftet med examensarbetet var att undersöka hur den språkliga dräkten imatematiska textuppgifter inverkar på elevernas förmåga att lösa uppgiften.Fokus i undersökningen har lagts på elever i matematiksvårigheter. Utifrån teorier om olika svårigheter som språkets utformning kan ge inommatematik och svenska, fokuserades i den följande undersökningen påkategorierna signalord, kontextualisering och förstärkning av bild. Sex uppgiftervaldes ut från läromedel för att omformuleras i ytterligare två varianter vardera.Undersökningen inleddes som en kvantitativ undersökning i årskurs fyra däreleverna fick lösa sex uppgifter. Utifrån resultatet valdes elever ut förkvalitativa intervjuer om textformuleringar. De intervjuade eleverna ingick i dendefinierade målgruppen. Resultatet visar att eleverna har lättare att hitta svar när det finns ett signalord iuppgiften. De reagerar olika inför lösandet av en textuppgift, en del kännertilltro medan andra konstaterar att uppgiften inte går att lösa.

This scientific essay starts in a story where you get to follow me in my work by three situations with creative problem behavior at the special school where I work. The story culminates in a dilemma where I ask myself questions about how I look at my actions and my thoughts about the student. I break down and put these thoughts into three questions: What is my student's perspective and how will it affect my actions? How can I explain my actions and attitude of the student from ethical perspective? How do my practical knowledge look like in the narrative situations and why do I act like I do?My approach is to get answers to the questions by the reflection of the text itself, the reflection group and supervisors, as well as through literature that I find relevant to the issues. The process is like a pendulum motion between text, reflection and new understanding.I look at my situations based on psychological theories about the treatment of persons within the autism spectrum of problems creative behavior.

My objective for this project was to create a short but thrilling 2D-animation intended as promotion for an online comic book. The purpose of the project was to learn more about animation and graphics, to further my artistic skills and to learn how to work in Adobe After Effects. I also wanted to learn more about scheduling, project methods and how to handle stress. During the ten weeks of the project I have created the story, the storyboard, the character design, the backgrounds and the animation. The voice over was recorded with the help of a fellow student who also made the music and the sound effects.

People live longer. There is a growing need to increase the knowledge of aging and of the need among the elderly for medical care in the near future. As a step towards meeting this need, a survey among the elderly in Skåne is made by the division of Geriatric Medicine in Malmö University Hospital. This survey is called Gott åldrande i Skåne, GÅS. A frequent decease among the elderly is Mild Cognitive Impairment (MCI).

Art directing i en digital kommunikationsbyrå och att arbeta heltid eller deltid som konstnär är två yrken som har en sak gemensamt. I egenskap av professionella roller har de en nyckeluppgift de måste uppfylla ? att vara kreativa. I denna uppsats fokuserar vi på den kreativa processen vid generering av idéer i områden av digital media och konst för att se om det finns tydliga skillnader eller likheter i hur kreativt arbete för sig inom båda områden. För att jämföra den kreativa processen mellan de två parterna har vi gjort flertalet intervjuer och observationer med yrkesverksamma konstnärer och art directors.

Authors: Lars Johansson & Johan PetterssonTitle: ?There is way to much sports in the athletics? ? A study of Swedish sportsFootball has gone from being a hobby and a popular pastime into a billion-dollar industry, and clubs around Europe are therefore operated more and more like regular companies. Sweden's position in the UEFA rankings is a modest 23 rd place, behind nations such as Austria, Switzerland and Belarus. The economic climate in Sweden is often highlighted as a strong factor. When we started our study we agreed that this could be a major contributing factor to this relatively modest rank, but believed that there were also other factors that played a big role.