The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection.

Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer relevant än produktens härkomst. För att bättre passa dagens marknadsförutsättningar behöver COO därför modifieras och ge företag konkreta riktlinjer vid användningen av marknadsstrategin eftersom landsimage fortfarande anses vara relevant, men då i relation till varumärket..

Will the discourse in a country effect the way an event is presented in the media? And will the event be presented in similar ways in different countries? These are the questions my paper aims to answer. By using critical discourse analysis I have analyzed the reporting of the Iraqi War in three big newspapers; one from USA, one from Sweden and one from Great Britain. The results show that the discourse in each country play a big part in how the news get presented in the media, and this is shown in how the news gets reported. The three countries had three different views on the same war.

The transition from having been under another country?s control to becoming a democratic country can, many times, pose difficulties, which has proven itself to be quite common. Estonia and Moldova?s processes towards a democratic regime are two examples of countries with varied success in the final transition phase.When the USSR (Soviet union) fell and collapsed in 1991 Estonia was well on their way from having a communistic ruling to a democratic one due to the fact that their democratic work had already begun a few years prior to 1991. After the collapse Estonia continued with their democratic work and in 2004 the country became a EU member state.

Companies will increasingly begin to link their applications, and the technology that makesthis possible is called integration. The more applications that are connected, the more of the company's data flows through these integrations. It is also clear that data analyses to create business value and to get competitive advantages against its competitors are important. In this paper, we examine how companies create business value and competitive advantages throughthe integration platforms and metadata from the integrations. We have interviewedpeople from three companies in the industrial sector, each with an integration platform.We have also interviewed Enfo Zystems, a company that provides development andmanagement of integration platforms to these customers.

Due to the political system in Vietnam, all organizations in Vietnam need a permit to operate in the country and consequently, have to balance their mission, their main purpose of being in the country, with the fact that they are dependant on the government to give them the permit they need to stay in the country.With this as our basis, the main focus of this essay has been to identify different types of relations that exist between the Vietnamese state and International Non Governmental Organisations (INGOs) in Vietnam. Since we have interviewed people representing INGOs, our result is based on their experience of this relationship. By using Najam's Four-C's Model, we established that the more traditional INGOs which principally provide services, predominantly have a cooperative relationship with the state, whereas radical INGOs which are committed to policy change, mostly have a relationship which is characterised by conflict..

This paper aims to analyze how preservation of and access to old and rare book collections are organized in public libraries in Serbia. The paper is based on an analysis of documents, a survey and qualitative interviews with librarians in Belgrade and Novi Sad. Serbia is a country that has experienced violent historical periods with far-reaching consequences for its old and rare book collections. The interpretative background refers to documents about cultural policy in Europe and in Serbia. Serbia is a country in transition which aims to join the European Union.

Petro-electric IFVs (Infantry fighting vehicles) or hybrid-IFV?s are not a new phenomenon. During the 1900?s Germany as well as the U.S both tested vehicles constructed with hybrid technology. In spite of several identified advantages, no serving hybrid-IFV exists today.

The purpose of this study was to highlight LGBT asylum-seekers experiences of expressing their sexual identity or gender identity in the country of origin and in the asylum process in Sweden. By interviewing people who got permanent residence in Sweden because of gender or sexual orientation in Utlänningslagen (2005:716) we have been able to explore their own experiences from expressing themselves. This study analyse these experiences from a social psychological perspective, from this analysis we aimed to obtain a deeper understanding of how the experiences from the country of origin affects on the experiences in the asylum process. This study shows that LGBT asylum-seekers often is facing negative reactions from the environment in the country of origin, these reactions can limit their possibilities to express their sexual identity or gender identity in the asylum process in Sweden. The negative reactions they experience in the country of origin have contributed to that many LGBT people internalize feelings of fear to express themselves, feelings that often stays when they come to Sweden to seek asylum.

Marknadskommunikationens syften kan vara många, men att bygga företagets varumärke starkare kan vara en av anledningarna till kommunikation med omvärlden. Att som företag inneha ett start varumärke är en fördel på en allt mer globaliserad och konkurrensintensiv marknad. Det är därmed av vikt för företag att på ett tydligt sätt kommunicera sin identitet för att differentiera sig mot andra varumärken. En möjlig positioneringsstrategi att använda sig av för företag är att kommunicera varumärkets country-of-origin, något som enligt tidigare forskning kan vara extra gynnsamt för designrelaterade företag. Syftet med denna studie är att undersöka svenska modeföretags användning av country-of- origin i sin marknadskommunikation.

The purpose of this study has been to investigate advantages and problems with distributionsystem metering in substations. This report is a study in cooperation with Göteborg Energi.The analyses in this report are made for GENAB, a subsidiary company of Göteborg Energi.To analyse advantages and problems in advance is interesting information for GENAB. Theresult of the report could be based upon whether installation of metering in distributionsubstations will be implemented and in that case which kind of measurement that is relevant.The most relevant and strategic place to implement measurement is at the distributionsubstations on the secondary side (400V), this is due to the placement of the currenttransformers. The measurements in this study involve current, voltage, power, power factor,temperature, energy and power quality.Measuring instruments that are relevant to implement are intended to measure current,voltage, power, power factor, energy and, possibly, power quality in the same measuring unit.It is desirable to have a measuring instrument that measures both energy and power qualitybut since it is most often a cost question, it can be established that energy meters have a lowercost.Metering in distribution substations gives a better illustration of the power network. Thisresults in many advantages for GENAB.

The eighth of august the Olympic games in Beijing started. The chinese regime promised to improve the human rights situation in the country if awarded the Olympic games 2008. The decision to place the games in Beijing arouse severe critique and many questioned how the International Olympic Committe could place the games in a country that so obviously violate basic human rights.The main purpose of this essay has been to analyse what consequences the Olympic Games has given the human rights situation in China. In order to accomplish this I have studied some specific human rights, which I consider to be directly linked to the games. I found that the situation for these human rights has infact worsened since 2001 when China was awarded the games.

The purpose of this study was to highlight LGBT asylum-seekers experiences of expressing their sexual identity or gender identity in the country of origin and in the asylum process in Sweden. By interviewing people who got permanent residence in Sweden because of gender or sexual orientation in Utlänningslagen (2005:716) we have been able to explore their own experiences from expressing themselves. This study analyse these experiences from a social psychological perspective, from this analysis we aimed to obtain a deeper understanding of how the experiences from the country of origin affects on the experiences in the asylum process. This study shows that LGBT asylum-seekers often is facing negative reactions from the environment in the country of origin, these reactions can limit their possibilities to express their sexual identity or gender identity in the asylum process in Sweden. The negative reactions they experience in the country of origin have contributed to that many LGBT people internalize feelings of fear to express themselves, feelings that often stays when they come to Sweden to seek asylum.

The most recent couple of years the boundaries of the world have been erased and we have come to live in a more global environment. It has been even more evident since the European Union has got a more prominent role in the society. It appears as obvious for most of us that we live in a changeable time and that a new, global perspective has been developed. Companies have to focus on the effect globalization and differences in culture have, to be competitive in the market today. Because of that business managers more often can come to work in other countries than their country of origin, it becomes interesting whether these managers adapt their management style or if they continue to work the same way as they did in their native country.This thesis aims to investigate if business managers with a foreign background bring along their national culture when managing a company in Sweden.

The purpose of this study is to identify and analyze how resource-based strategic choices can create can create sustainable competetive advantages. The study examines whether Daniel Wellington has competitive advantages and how those in that case have been achieved. The results of our study can hopefully help case company to get a deeper insight into the relationship between strategic resources and sustained competitive advantage..