ABSTRACT Our main objective with this essay is to provide a description of old people?s stories about aging. The essay is based on the empirical source of four qualitative interviews with older people over the age of eighty years young. The main goal is to inquire answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects the elderly talk about? Do the elderly experience positive or negative attitudes towards ageing? What is their point of view of younger generations? In what way do they describe their years as workers? In what way do they describe aspects about their retirement? We reserved to consider the opinion of their own, to be the most valuable source in our study.

This essay is about how the company management should prepare to avoid BOHICA syndrome to develop from a reorganisation. BOHICA syndrome is a cynical attitude, acquired by recurrent disappointments from, for example reorganisations. If the company management is attentive and identifies and addresses such disappointments, BOHICA syndrome can prohibit the possibilities in future to work efficiently and profitably in the company. BOHICA syndrome are thus by extension a threat to the company?s survival.

Statistics shows that drunk driving and relapse increases in the Swedish society and it?s a problem that can be considered worth examining because of all the negative consequences that it conveys. To reduce the number of relapse it?s urgent that individuals that have been drunk and driving begins treatment and precedes it. The purpose of this study was to, from a client and therapeutic perspective, examine why drunk drivers begin treatment for their alcohol abuse and furthermore to investigate what?s important for the individual so that he completes the treatment.

Ten years ago the public computers with Internet access were introduced in the public libraries. The purpose of the public computers was to give the possibility of searching information. Along with the Internet came also communication media like chat and e-mail. This type of communication was a new function for the libraries and the reactions among the librarians were mixed. It has been a source of big frustration and attempts to block it has not succeeded.

The aim of this Master?s thesis is to examine attitudes and standpoints amongst librarians at the Swedish public library towards literary awards and awarded literature. The questions posed in the study are: What attitudes are expressed amongst these librarians towards the Nobel Prize in literature, the August Prize and literary awards and awarded literature in general? What significance do the Nobel Prize in literature, the August Prize and other literary awards have concerning purchase and display at these public libraries? How is awarded literature perceived and how do they talk about it concerning quality and are questions of quality significant? Qualitative interviews with seven librarians at four different public libraries have been done. Theories regarding J?rgen Habermas the bourgeois public sphere and Pierre Bourdieu?s terms habitus, field and capital have been used as to explain the library as a public sphere.

Introduction: Elderly people have much to gain when it comes to physical activity andresistance training. Ageing is a process that every human being has to go through. The mostimportant physical attributes changes, when it comes to handle everyday life and ailment thatusually occurs in the later stages of life. Physical activity and resistance training may help thecommon problem among the elderly, when it comes to cope with issues of pain and strenuouseveryday life that occurs under this ailment. Objective: To identify a senior citizen´sperception about physical activity and attitudes about resistance training.

In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a fundamentally different mission than commercial companies, they will need different ways to signal quality and credibility, and therefore the common signal-theories will not hold for these organizations.To test our hypotheses, we conducted two surveys where the respondents saw one of five versions of the same ad for a well-known Swedish charity organization, or one of two ads for a commercial corporation. The ads had been manipulated to simulate different levels of perceived cost.Our results shows that perceived ad cost only affects attitude towards the ad if a charity was the sender, whereas perceived ad cost affects intentions, attitudes and credibility if a commercial corporation was the sender.

Numerous studies have showed that Swedish municipalities are responsible for several of the activities that concern children and their rights, e.g. school and health care. Furthermore, the Convention of the Rights of the Child is an international agreement that Sweden has signed and ratified which also implies the obligations that Swedish municipalities have. The purpose of this study is to investigate and compare, from a social justice perspective, how children?s rights are being emphasized and how children?s opinions are being taken into consideration at the municipality level in Sweden.

The aim with this thesis is to examine how childrens librarians apprehend and use the nationally initiated reading project Bokjuryn as an instrument in their work. The main question is as follows: How does Bokjuryn work related to the way public libraries pass on literature? Two questions are asked: How does the childrens librarians use Bokjuryn as an instrument and how do they motivate their work with it? and How do the childrens librarians view the reading project Bokjuryn as a method of passing on literature? The study is based on qualitative interviews with five childrens librarians. As a theoretical starting-point Jofrid Karner Smidt´s work about mediation of literature has been used. A model has been created and used based on Louise Limbergs analyses of the differences between school libraries and public libraries to analyse the result of the interviews together with other literature.

Title ?Att attrahera nya målgrupper med planerad kommunikation?Author Magnus Ejerhed, Anna Johansson and Caroline JägersvärdCourse Bachelor thesis in Media and communication studiesSemester Spring semester 2008Tutor Britt BörjessonUniversity the University of GothenburgAim the aim of the study is to describe students attitudes to Volvo IT as an employer.How can Volvo IT improve their communication to students?Method A quantitative approachMaterial A questionnaire which has been given to 122 students in economics atHandelshögskolan in Gothenburg and Industrial economics at Chalmers Universityof technologyMain results The main results of the study are that most of the students in economics andindustrial economy are positive to work as management consults. They also havean optimistic attitude to work as intern management consults in a large company.The students don?t regard Volvo IT as a possible future employer; neither do theyhave a good knowledge of the organization.Conclusions It is very likely that the students don?t regard Volvo IT as a potential employerbecause they don?t think of Volvo IT as an organization in management consulting.Volvo IT has to make their management consulting, Fortos ManagementConsulting, more visible if they are going to make the students more interested ofthem as an organization in management consulting. They have to inform theirtarget group what new competences they are looking for.

The aim of this study was to investigate how school counselors experienced collaboration with social services and whether they felt they have the ability to improve upon this collaboration. The empirical data consists of qualitative interviews with eight school counselors from public schools, ages 13 to 15, in eight separate municipalities in the Stockholm area. The main results showed that the school counselors recognized the positive benefits from collaboration, but that they in practice experienced difficulties turning this into a high-quality collaboration. The school counselors experienced that due to uncertain expectations in the collaboration it led to unclear distribution of areas of responsibilities. The school counselors expressed small or no possibilities for them to improve upon collaboration but pointed out that higher commitment and a positive attitude are valuable attributes to improving collaboration.

In the thesis we discuss South African teachers? conceptions of democracy in general and school democracy in particular. The essay is based on interviews with twelve teachers, working in South African high schools. We have asked questions concerning different views of democracy, such as what the term means to the teachers and how they define a democratic school. We take our stand in different theoretical approaches such as school being the ultimate link between a state and its people to make the citizens think and act democratically.

The number of students in the program for pupils with intellectual disabilities has drastically increased over the last decades. Most of those pupils, but far from all, are attending special classes. Today approximately 22 % are attending classes in compulsory school. The purpose of this paper is, from a social psychological perspective, to increase the knowledge and understanding of how pupils with intellectual disabilities, partly or fully attending the compulsory main-stream school, experience their school-days. This paper is composed of two case studies for which the empiric material has been collected through interviews and observations.

Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

The purpose with the examination is to examine a preschool head and three teachers experiences and opinions of whether the tablet can be used to support childrens linguistic development and social interactions in preschool. To answer the purpose we will use these questions of issue:What is the purpose with tablets and how are they used in preschool activity?What pros and cons do the teachers see with tablets?How do the teachers resonate about the use of tablets to develop childrens language skill and social interactions?What type of social interaction occurs when children use the tablet?We have used interviews and observations as our methods. We interviewed three teachers and one preschool head in the capital city of Sweden. They all have a positive attitude towards the use of tablets in preschool.