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1544 Uppsatser om Costumer attitude - Sida 60 av 103
Att bli utbildare : En studie av kadetters syn på hur de formas till utbildare
Background: Officers in the Swedish Armed Forces educates their soldiers in various skills and arenas. The Officers get their educational training in officer training courses conducted by the Swedish Armed Forces or the Swedish national defence college. The aim of this study was to find out how the cadets, belive that they are formed into educators, their views on the literature being used in the Swedish armed Forsces, and their views on leadership and educational science.Methods: The data for analysis were collected in spring 2010, by use of a questionnaire among cadets studying the tactical/operational program Ta/Op 07/10 at the Swedish national defence college. The respons rate was 69, 6 %.Results: The majority of the cadets thought that experience was the most important factor in becoming a good educator. Most of the cadets also thought that the literature being used by the Swedish armed forces was good, however, few cadets stated that they will use the material for reflection on their own teaching when working as officers.Conclusions: The Cadets had a positive attitude towards the educational philosphy and literature being used, but few will use the literature in reflecting on themselves as teachers.
Hästhållares uppfattning av Länsstyrelsens tillsyn i Halland
In the beginning of 2009 The County Administrative Boards assumed the responsibility of animal welfare, a task previously performed by the individual municipalities. This transfer was made with the aim of achieving more efficient and equivalent animal welfare controls across the country. Previous studies among animal owners have shown a somewhat negative image of animal welfare controls. This study focuses on investigating the experiences of the horse keepers in the County of Halland concerning animal welfare. The study is based on a questionnaire which was sent to 423 horse keepers in Halland, of which 130 were returned with information that laid the foundation of this study.
Green Market Communication - Advertising and communication agencies insight in client companies and views and values on environmental issues.
Kommunikationsbyråerna intar nyckelpositioner i dagens marknadsekonomi där det läggs en stor tilltro i den enskilda individens rationella förmågor. Reklamen bemöts med mycket kritik men anses ändå vara ett kommunikationsmedium som kan säkerställa att de utbyten som sker på konsumentmarknaden verkligen är miljömässigt värdeskapande för de parter som ingår i utbytesprocessen. Studien bygger på kvalitativa samtalsintervjuer med personer på åtta olika kommunikationsbyråer i Sverige. Studien redogör för byråernas insyn i kundföretagen och de intervjuades åsikter och värdegrund i miljöfrågor. Byråerna har överlag interaktiva och långvariga kundrelationer som både säkerställer en god insyn i det beställande företaget.
Y-OQ 2.0 SR : En studie om behandlingens villkor och att tillämpa mätinstrument i behandling av ungdomar
The Youth Outcome Questionnaire 2.0 Self Report (Y-OQ 2.0 SR) has been implemented in residential treatment centre in the Municipality of Örebro as a result of the strive for a more evidence-based working approach within social work. This study aims to examine how personnel and adolescents describe the treatment/counseling and support and the application of the Y-OQ 2.0 SR in the units. The questions cover the values the personnel and adolescents ascribe to the application of the Y-OQ 2.0 SR, if the result from Y-OQ 2.0 SR is congruent with how the adolescents have been affected during the placement, which obstacles and/or possibilities emerge in the management of the instrument and if there are any indications that the Y-OQ 2.0 SR is advantageous or disadvantageous in the treatment process. The study has a qualitative approach; four interviews were carried out with adolescents and five with personnel. The result shows that structure is an important component in attaining a change in behaviour.
Svenskar skattar ingruppens egenskaper lägre i närvaro av en utgruppsrepresentant : en studie av ingruppskorrektion
Psychological research concerning correction of stereotypes has mainly focused on how individuals adjust their negative attitude towards the out-group due to the apprehension of appearing prejudiced in front of out-grouprepresentatives. This study though, does not deal with estimations of the qualities of the out-group; it deals with estimations of the qualities of the in-group. Does Swedes correct their estimations of their own group when the experiment leader is of another ethnicity and has a different colour of skin? The participants were students at Halmstad Högskola and they were all born and raised in Sweden. Half the participants got to meet a Swedish born, white skinned experiment leader, whereas the other group got to meet an African born, dark skinned experiment leader.
Munvård - Vårdpersonalens kunskap och prioritering av patientens munvård. En litteraturstudie
Bakgrund: Munvård har en stor betydelse för människan både genom nutrition och via kommunikation. Ökade möjligheter för behandling, ekonomisk ersättning och tillgänglighet av vård bidrar till att tandlöshet inte är lika accepterat av samhället idag. Med ökad levnadsålder ökar både behoven och riskerna för att problem uppstår. Trots det är munhälsan ett stort problem inom sjukvård och äldreomsorg.
Syfte: Att undersöka vårdspersonalens kunskaper om munhälsa, samt hur vårdpersonal prioriterar munvården av äldre personer som är beroende av hjälpinsatser.
Metod: Studien genomfördes som en litteraturstudie och bygger på 5 kvalitativa och 5 kvantitativa studier. Dessa granskades och bearbetades för att slutligen analyseras till kategorier och subteman.
Varumärkesplacering i digitala spel : Inverkan av interaktiv belöning och bestraffning på spelarens inställning till och minnesbilder av varumärken
Varumärkesplacering i digitala spel i samband med belöning och bestraffning harundersökts i denna studie. Resultat från tidigare studier på varumärkesplacering i spelanvändes i utformningen av undersökningen. Tidigare undersökningar av belöningoch bestraffning och dess inverkan på minnet studerades också. Detta kan vara förstagången som varumärkesplacering i digitala spel undersöks i samband med interaktivbelöning och bestraffning.Två versioner av spelet Supertuxkart skapades för undersökningen; den ena medbelönings- och bestraffningsåterkoppling och den andra utan. Deltagare från Kina ochSverige medverkade i experimentet.Undersökningen visade att varumärken med belöning eller bestraffning har tydligaeffekter på deltagarnas memorering av varumärken.
Sjuksköterskors reflektioner om hur de uppnår ett gott bemötande av patienter : en intervjustudie
Syftet med föreliggande studie var att beskriva erfarna sjuksköterskors reflektioner om hur deuppnår ett gott bemötande av patienter. Studien hade en beskrivande design och genomfördes somen semistrukturerad intervjustudie. Sex erfarna sjuksköterskor verksamma inom somatiskavuxenvården intervjuades. Materialet analyserades med kvalitativ innehållsanalys. Resultatet avdenna studie visar att sjuksköterskan vill skapa en öppen atmosfär.
"Årets skolbibliotek" hur då?: En studie av utmärkelsen "Årets skolbibliotek"
This thesis is about School libraries and the honour "School library of the year". I have examined the questions - Whats to say about school libraries in the curriculum and the library law? - Who administer the honour "School library of the year" and whats demanded to get it? - What have made the school libraries I have examined to school libraries of the year"? As theory I have used the Taxonomies of the School Library Media Program by David V. Loertscher. I have given a background to and defined the school library as a function, a room and in the teaching among others.
?Det spelar ingen roll om de letar efter Nalle Puh eller Hitler? ? Barnbibliotekariers syn på och hantering av medier som innehåller ämnen med en kontroversiell karaktär.
The aim of the study has been to find out children?s librarians? views on and management of media that contains topics with a controversial nature and also to find out how this affects the public library as a democratic institution. We have conducted the study by interviewing six children?s librarians. By using Vestheim?s terms value rationality and instrumental rationality, we have been categorizing the answers from our informants and thus identified two different points of view.
Etiska aspekter av preimplantatorisk genetisk diagnostik och genterapi
The research in the field of biotechnology is rapidly developing all over the world. Modern biotechnology offers unique opportunities, simultaneously as it gives rise to a number of ethical issues. Preimplantation genetic diagnosis (PGD), PGD/HLA (Human Leucocyte Antigen) and germline gene therapy (GLGT) are controversial techniques. PGD gives a possibility to identify a genetic disease prior to the embryo?s implantation in the uterus.
Känd från radio: En studie om medial förvirring
Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.
Teen dating violence : Samverkar våld i relationen depressiva symptom hos ungdomar?
This paper examines dialect as a rhetorical means of persuasion. A survey containing inquires about four different Swedish dialects have been handed out mainly in Södertörn University and Stockholm University, in order to research the values and connotations of theese dialects. The four chosen dialects are as following: Göteborgska, Stockholmska, Norrländska and Skånska. The results of the survey are processed and compiled to see which attitudes these values and connotations may indicate to each dialect. These attitudes and values are then discussed in correlation with five rhetorical theories: Attitude as a means of persuation, Ethos, Persona, Rhetorical Agency and Pierre Bourdieu?s theory of Field and Habitus.
Wilde ? Mannen som föll offer för den hegemoniska maskuliniteten : En begreppshistorisk analys av fem författares framställning av Wildes homosexualitet
The aim of this study has been to examine six books about Oscar Wilde?s homosexuality during the years 1906 ? 2003. I have been analyzing their descriptions about his sexual orientation and compared them to each other to see the changes through time. In order to see some clear changes the main focus was to choose time differences between the books. It was clear that the earlier writers had negative opinions and thoughts about his sexual deviation the way they described it.
Problematiska beteenden vid demens
Sveriges befolkning blir allt äldre och i takt med detta ökar andelen personer med demens och deras behov av vård. Svårigheter med att hantera beteendestörningar såsom aggression och agitation hos personer med demens har visat sig vara ett problem för vårdpersonal. Syftet med denna litteraturstudie har varit att samman-ställa aktuell vetenskaplig litteratur avseende vad som är viktigt i omvårdnaden av personer med demenssjukdom som uppvisar problematiska beteenden samt att undersöka vilket stöd vårdpersonalen behöver för att på ett professionellt sätt kun-na bemöta dessa personer. En systematisk litteraturstudie genomfördes utefter Goodmans sju forskningssteg (SBU, 1993), där vetenskapliga artiklar hittades efter sökningar i databaserna PubMed och Cinahl. Resultatet redovisar vikten av att som vårdpersonal försöka finna eventuella bakomliggande orsaker till de prob-lematiska beteendena samt att utforma omvårdnad som anpassas till individen.