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16657 Uppsatser om Corporate social responsibility communication - Sida 47 av 1111

Vem är ansvarig? : En samhällsvetenskaplig diskussion om utbrändhet

University of ÖrebroDepartment of social SciencesSociology, Contnuation Course, 61-90hp.Essay 15hp. Spring 2008Title: Who is resbonsible? A soceityscientific discussion about burnout.Author: Emilie FuchsAbstractThe purpose with this essay is to do a critical comparation between two different perspectives, burnout as an individual problem and burnout as a social problem. The first perspective states that the individual itself is responsible for her sickness while the second perspective states that the society and foremost the labour market should work in order to prevent people from beeing burned out. With that purpose in mind I want to enlighten and hopefully bring up the topic for discussion.The essay is based upon the following questions:? How can you sociologically understand the labour market of today?? How can you understand burnout in an individual context?? How can you understand burnout in a social context?By studying and reading four books, I have presented the two different perspectives of burnout.

Att styra och att genomsyra - en fallstudie av hur The Body Shop använder organisatorisk styrning för att hantera sin höga varumärkesrisk

By the year of 2007, 97 % of all listed companies in Europe had a CSR strategy described on their website. As the concept of CSR during the last decades has increased rapidly in popularity, a need to understand how such a strategy can be implemented has followed. While working with CSR in an integrated manner shows similarities to other popular management ideas, such as Lean and TQM, companies applying to a CSR strategy has been shown to be under higher scrutiny from media and NGO:s. Through a case study this thesis examines how these special circumstances of a CSR strategy makes The Body Shop use organizational control to avoid being subject to scandals due to not fulfilling the promises made to its customers. The results show that The Body Shop's commitment to CSR creates a need for a stringent bureaucratic control system that highly restricts the freedom of action for its employees.

Det talas om utbrändhet : vilken roll spelar maktstrukturen

In this paper we investigate whether power structures in organizations have an influence in the process that leads to burnout. We analyze if these power structures affect the individual?s health condition toward burnout in a way that leads to disability and subsequent absence from work. In the study, six persons who all have been unable to work due to burnout have been studied through qualitative, semi-structured interviews. The material have been coded with three different themes; leadership and hierarchy, responsibility and delegation of responsibility and performance and loyalty.

Fredsbaskrarna : samverkan mellan frivilligt socialt arbete och offentlig sektor

The veterans in Sweden is a group that is steadily growing, one of the reasons is the new employment agreement that requires the soldiers and officers to commit to Foreign Service. The Swedish Armed Forces have received critique from the government in their investigations concerning the Swedish veteran politics. Since then the Swedish government has introduced a new law that gives the Swedish Armed Forces an utmost responsibility concerning the veteran?s physical and mental health. The purpose of this study is to qualitatively investigate ?The Peace berets?, a non-government organization which have had, and is still having a cooperation with the Swedish Armed Forces as a result of the investigation conducted by the Swedish government.

Cause Related Marketing : En studie i hur företag praktiskt arbetar med CRM

Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society.The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity organization to work with,what type of product is most appropriate to market with CRM and how is the CRM campaign designed? A theoretical model is then formed to answer these questions, after a thorough research of relevant theory on the subject.

Ikea Loves Wood : Kommunikation vid en CSR-relaterad kris 

Alltfler fo?retag drabbas av kriser som kan ha?rledas till ett oetiskt fo?rfarande. Da?rmed blir det intressant att underso?ka kopplingen mellan Corporate Social Responsibility (CSR) och kriskommunikation. Syftet med uppsatsen a?r att underso?ka hur ett fallfo?retag har kommunicerat vid en kris relaterad till CSR.

Instagram - En kvantitativ jämförelse mellan två kommunikationsstrategier, Mika Nordin & Flora Berglund

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

Starkare varumärke genom användande av sociala medier : En kvalitativ fallstudie av Volkswagen Sverige

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

McDonalds CSR-arbete : Utvecklingen och orsakerna

CSR - "Corporate Social Responsibility" is a concept that in recent years has become of bigger importance for companies. Even at McDonald's, which quickly grew into today's 217 restaurants, with up to 430 000 visitors daily. We have investigated how the McDonald's CSR work has evolved over time, how it looks today and what has influenced this development. Things that have influenced McDonald's and led to their CSR work proved to be scandals and changes in legislations. The PR value of working with CSR has also increased and a lot of the CSR work has shown to be economically viable.

Nestlés CSV-koncept : En konsekvens av CSR eller av företagets kultur och kontext?

Företags sociala ansvar och hållbarhetsarbete har under de senaste 50 åren debatterats inom företagsekonomin, en benämning som används är CSR, Corporate Social Responsibility. Som teoretiskt begrepp har det kritiserats för att sakna entydighet eller en klar definition och det har lett till att vad olika företag praktiskt implementerar kallas CSR fastän de aktiviteter som utförs kan vara av väldigt olika karaktär. Nyinstitutionell teori förklarar det med att specifika företag översätter teoretiska idéer inom sin egen kontext, och därav följer olikheterna. Ekonomerna Porter och Kramer myntade 2011 ett nytt begrepp kallat CSV, Creating Shared Value, med tanken att minska de problem som funnits inom CSR. CSV har till stor del baserats på företaget Nestlés arbete, dock har Nestlé själva inte kallat det för CSV tidigare.

Hållbar utveckling i klädföretag - en studie i miljöhänsyn

Hållbar utveckling och Corporate Social Responsibility (CSR) har under det senaste decenniet utvecklats till viktiga och vedertagna begrepp inom den svenska klädbranschen. Under de senaste åren har konsumtionen av textilier ökat markant samtidigt som produktionen har förflyttats till lågkostnadsländer, vilket har resulterat i en komplex internationell värdekedja. I kombination med dagens transparenta media samt miljömedvetna slutkonsumenter ökar kraven på företagen att bedriva ett aktivt hållbarhetsarbete. Denna studie behandlar klädföretag på den svenska marknadens komplexa arbete kring hållbar utveckling. Då tidigare forskning främst skildrat ämnet utifrån ett socialekonomiskt perspektiv, infann sig intresset att skapa en studie ur en miljörelaterad synvinkel.Den övergripande problemformuleringen är således att studera hur klädföretag på den svenska marknaden arbetar med hållbar utveckling inom verksamheten.

"Jag är mer än en socialarbetare" : En kvalitativ studie om yrkesrollens påverkan på socialarbetares privatliv

This study aims to further Work-family conflict research for Social Workers by providing insight into what kind of impact the job role of social workers in Sweden has on their private lives and how they deal with it. The study operates from a qualitative approach and is based on three focus group-interviews and three semi-structured interviews with people working in different fields of social work. The empirical material has been analyzed through the Dramaturgical Perspective and Frame concept of Erving Goffman. The results of this study show that the job role impacts the psychological well-being of social workers, their family life and their social life to varying degrees, mainly due to organizational and client-based aspects, often resulting in role-conflicts and a lack of energy in their private lives. The primary strategies were found to be conversing with colleagues, spending time alone, embracing hobbies and having a clear understanding of individual responsibility. .

Kommunikativ interaktion i den synkrona elektroniska referenstjänsten : Den interpersonella kommunikationen mellan användare och bibliotekarie

The aim of this master thesis is to gain greater knowledge of interpersonal communication. This study explores on one hand how interpersonal communication can be used as an important part of reference work in a Swedish electronic synchronous reference service, and on the other how interpersonal communication affects the relationship between user and librarian. By using communication theory and establishing a positive relational contact with the user in the electronic environment, the outcome of the reference encounter can be successful for both the librarian and the user. Furthermore, the importance of recognising relational barriers is of great relevance to the relational contact. The scope of this master thesis is to find what relational factors are used and can be used in the interaction between user and librarian.

Vem vill ha Adam och Monika? : En kvantitativ vinjettstudie om tolkningar av vistelsebegreppet på 12 socialjourer i Sverige

The aim of this study was to explore how social workers interpret the part of the Swedish social services act that regulates each municipality?s responsibility of the people staying in it. The study?s general methodological approach connects to sociology of law. The research questions were: (1) What factors are considered important by the social workers in assessments of responsible municipality? (2) Are there variations in the assessments of responsible municipality and in that case; how can the variations be explained? (3) What discretion do the social workers consider that they have in assessments of responsible municipality? Previous studies have found considerable differences in professional social work assessments in Sweden.

En fallstudie i hur två organisationer lokalt samverkar för att kunna ta ett socialt ansvar

Syftet med uppsatsen är att studera motiven och hur man praktiskt arbetar med samhällsengagemang som en del av corporate social responsibility, (CSR) genom att genomföra en fallstudie av två organisationer som samverkar lokalt. Utifrån studiens resultat vill vi jämföra informationen och diskutera dess samband. Metod: Vi har arbetat med en kvalitativ fallstudie gjord med hjälp av intervjuer. Slutsats: Vår fallstudie visar att CSR är ett omdebatterat ämne som är under ständig utveckling. När två företag bestämmer sig för arbeta gemensamt i ett socialt engagemang för det med sig en rad fördelar för regionen i form av stöd och för företagen ett ökat personalengagemang och ett starkare varumärke.

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