The aim of this study was to examine young adult cannabis users? attitudes towards cannabis and their perception of the normalization of cannabis. The purpose was also to explore how their views of cannabis correspond with norms regarding cannabis. This study is based on interviews with five young adult cannabis users. The theoretical framework is based on Parker?s normalization thesis, Goffman?s notion of stigma, Becker?s definition of outsiders and the definition of social identity developed by Stone.

Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design.A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study.

Idag är turismen en av världens största näringar och den förväntas växa ytterligare framöver. Turismen bidrar på många sätt till den ekonomiska utvecklingen världen över men effekterna av tillväxten kan även få förödande konsekvenser för miljön. En ökad miljömedvetenhet inom turismbranschen har på senare tid resulterat i olika miljöledningssystem och miljömärkningar. En miljömärkning är Svanen som bildades som ett svar på den ökade miljömedvetenheten i samhället. År 1988 beslöt sig det Nordiska Ministerrådet att utreda möjligheterna att införa en frivillig nordisk miljömärkning.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

The question of the provision of electronic books in Swedish public libraries has lately evolved into a lively debate in Swedish media, where the public library?s identity and itsexpected role as a democratic institution is an underlying topic. The aim of this bachelorthesis is to examine the idea of the public library?s identity as expressed in newspaperand journal articles by writers connected to the library sector. The aim is achieved byexamining the language-use and identifying discourses in the debate.

This thesis examines the experience value of the wolf and wolf hunting presented in mediaduring December 17, 2009-Feruary 15, 2010. I analyze news articles, editorials and letters tothe editor in three newspapers. In order to investigate the experience value of the wolf and thewolf hunt, I have with inspiration from a model employed in the assessment of experiencevalue of tangible cultural heritage, developed a model which I use to analyze the mediamaterial according to the criteria of aesthetic value, identity value, value of tradition andsymbolic value. In order to analyze the results of the analyze, I employ experimental andsociocultural theory and method, which means that I assume the experiences of the wolf andthe wolf hunt as related to a social and cultural perspective that partly depends on how weidentify ourselves and what kind of experiences and understandings we have of the landscapeand large carnivores. Since media affects how we perceive our surroundings and the wolfhunting attracted much attention in media, I found it interesting to examine how the wolf andthe wolf hunt were displayed in news articles and letters to the editor.

BakgrundUnder de senare åren har ett flertal länder drabbats av bolagsskandaler som bidragit till en snabb utveckling inom corporate governance. För att förhindra liknande skandaler har mer eller mindre frivilliga regler för bolagsstyrning införts, så kallade koder. Bolagsskandaler har även inträffat i Sverige och 1 juli år 2005 infördes svensk kod för bolagsstyrning. Koden skall bidra till förbättrad styrning av bolag, stärka konkurrenskraften och främja förtroendet på kapitalmarknaden.SyfteUppsatsens syfte är att beskriva och analysera om roll- och ansvarsfördelningen har förändrats mellan bolagsorganen efter införandet av svensk kod för bolagsstyrning.GenomförandeDenna studie bygger på kvalitativ metod och tio intervjuer har genomförts. Intervjuer har skett med representanter från ägare, styrelse, bolagsledning, revisor samt respondenter med god kunskap inom bolagsstyrning.ResultatStudien visar att svensk kod för bolagsstyrning inte har haft någon större effekt på roll- och ansvarsfördelningen.

Debatten om Corporate Social Responsibility (CSR) är aktuell. Att ta socialt ansvar handlar om frivilliga åtaganden för företag, eftersom det går utöver de tekniska och lagliga krav som ställs. Syftet med denna uppsats är att utreda hur CSR tillämpas i de två svenska klädföretagen Hennes & Mauritz (H&M) och Dem Collective. Vi undersöker om och hur företagen upplever kunders krav på socialt ansvarstagande samt om och hur företagen försöker påverka sina leverantörers CSR-arbete. En kvalitativ studie i form av intervjuer har utförts för att få en djupare förståelse för hur de båda företagen bedriver CSR-arbete.

The purpose of this thesis was to investigate how people from Iran experience reading in their mother tongue, Persian, compared to how they experience reading in Swedish and if there was a difference. The questions to be answered in the thesis were: What is the dominant purpose when people read their mother tongue and when they read in Swedish. Do they read because they need information, because they want to relax or do they, when they read, reflect on their own lives? The method was qualitative, interviews were conducted with 8 Iranians living in Sweden. The theoretical background consists of a description of theories on reading and theories on language and identity.

The purpose of the essay is to examine the views on sexuality that guide the Swedish Migration board and court?s judgments and decisions in asylum cases. The essay investigates seven cases from the Swedish Migration court regarding asylum seekers from seven different countries seeking protection in Sweden due to their sexuality and/or gender identity. By applying discourse analysis, along with the theoretical perspectives of Judith Butler and the postcolonial critique of Chandra Talpade Mohanty, the essay discuss what kind of criteria and/or practice is demanded of the asylum seekers to be rendered as trustworthy. The essay concludes that the asylum seekers are considered untrustworthy by the migration authorities when not acting according to a (hetero)normative sexuality.

This master thesis has been written in collaboration with Science Park Jönköping and is based on a problem related to corporate innovation. Science Park Jönköping believes that there is an untapped potential in existing industry in the form of ideas that are never commercialized. These theories are also supported in the research in which other authors have perceived that the ideas and inventions which do not belong to the core business risk ending up in drawers. If more of these ideas could be spin-offs or other forms of enterprise instead of staying in the drawers it would lead to growth, both for companies and for the society in large.The purpose of the thesis work is to, based on the case Science Park Jönköping, analyze how science parks and incubators can support the commercialization of ideas that derive from industry, who otherwise had been left lying. The work began with a mapping of the Science Park Jönköping operations and the skills they possess, and then other initiatives that aim to commercialize more ideas from companies were examined.

Syfte: Syftet med denna uppsats är att beskriva arbetet i ett antal revisionsutskott samt att diskutera hur detta arbete har påverkat extern revision och intern kontroll. Metod: En kombination av kvantitativ och kvalitativ metod har använts. Datainsamling har genomförts i form av intervjuer och dokumentstudier. Uppsatsens forskningsansats har varit abduktiv och deskriptiv. Teoretiskt perspektiv: De teoretiska perspektiv som använts är tagna från Svensk kod för bolagsstyrning, dels den gällande dels den reviderade.

A new generation has entered the labour market. The group is presented as Generation Y andis described as egocentric, spoiled, unloyal and money oriented. Lecturer advice companieson how to understand and lead this new generation. The advisement creates stereotypicalcharacteristics of the group, which then reflects on the generations own identity development.But aside the stereotypes that are created on the labour market, the generation puts a lot oftheir spare time into volunteer work, which is seen as altruistic. This gives us a contradictoryportrayal of the new generation.The purpose of this paper is to understand the factors that contribute to the voluntary work ofGeneration Y and how the group experiences their own commitment.

The present work has been implemented as a literature study aimed to investigate the prevalence, possibly causes and consequences of an eating disorder. In today's modern society individuals are living with a constant reminder from the media about how a person should look and act to blend into the social norms and expectations of the modern society. This literature review has been analysed on the basis of concepts such as identity, gender identity and gender. In addition previous research has been analysed in terms of themes, history, possible causes/risk factors, media, body image and control, depression, shame and guilt as well as culture. The above themes were analysed on the basis of behaviouristic theory and role theory.

AbstractIn this thesis we analyze how institutions describe the dichotomy between ?problem? and ?resource? when dealing with young adults. We also analyze the consequences of this dichotomy as it involves the younger generation's participation and group identity in today's society. Dichotomies and New Institutionalism Theory is the base for this case study completed in Malmö, Sweden. We have done eight qualitative interviews with politicians and employees in Malmö municipality and a quantitative content analysis of reference documents from both the Malmö and Swedish governments.