Men det är väl bra för själen tänker jag, även om det inte är det för plånboken - En studie om Generation Y och deras ideella arbete
A new generation has entered the labour market. The group is presented as Generation Y andis described as egocentric, spoiled, unloyal and money oriented. Lecturer advice companieson how to understand and lead this new generation. The advisement creates stereotypicalcharacteristics of the group, which then reflects on the generations own identity development.But aside the stereotypes that are created on the labour market, the generation puts a lot oftheir spare time into volunteer work, which is seen as altruistic. This gives us a contradictoryportrayal of the new generation.The purpose of this paper is to understand the factors that contribute to the voluntary work ofGeneration Y and how the group experiences their own commitment. The study also intendsto find out the generations own conception of the volunteer work and how this manifests itselfin practice. This will be answered through the following questions:- What factors influence and motivate generation Y to perform volunteer work?- Can the general description of Generation Y discerned in the group's own perceptionsof voluntary commitment and how can this be expressed?An interview study has been used to answer the research questions. Through the empiricalmaterial can four keywords be identified: Identity, social relations, personal gain andidealism. The keywords function together as factors that motivate the generation to continuewith their volunteer work. An analytical framework has been used to connect the fourkeywords with the chosen sociological theory.