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2924 Uppsatser om Corporate identity - Sida 30 av 195
Självskadebeteende : En studie om identitet och självuppfattning
The purpose is to illustrate the phenomenon of self-harm from a social psychological and sociological perspective. The purpose is furthermore to examine the role social relationships play in the individuals´ self- imagine and what role does identification play for anyone who harm themselves? We want to examine in what way social relationships are important and how they function for individuals who harm themselves, both once they have started to harm themselves, and if the relationships in any part caused the cutting to begin with.Questions:How do individuals shape their identity based on self- harm? Which self-image do individuals have who self-harm? Is there anything in the person's previous social relationships that have caused them to begin to hurt themselves?Method:In this paper we have analyzed five autobiographies. We have used open coding from grounded theory as analytical method and subject positions based on discourse analysis.Theory:We have used the Cooley concepts looking glass self, Foucault's theory of power, Giddens' concept of ontological security and existential anxiety.Results and Analysis:We found six different categories that we thought were central. These were negative self-image, guilt, lack of family support, negative experiences of others' views, the protective identity as self- harmer and insecure social relationships in school.Conclusion:The self-harming is a very complex behavior.
Företags sociala ansvar: En genomgång av forskningsområdet
Syftet med denna undersökning är att finna en möjlig förklaring till hur det teoretiska området angående corporate social responsibility har utvecklats i ett tidsperspektiv. Uppsatsen undersöker hur definitionen av CSR växt fram och vad definition har påverkats utav. Det andra som studerades var hur ämnet CSR har växt fram. Ser CSR likadant ut idag som det gjorde för femtio år sedan eller hur har det utvecklats?För att göra denna studie, används följande metod.
Optimal kapitalstruktur : En undersökning tillämpad på skandinaviska och tyska företag
This paper describes and develops a trade off model of optimal capital structure by Bradley et al. (1984). The model is then tested to examine how changes in corporate tax rates affect the optimal capital structure of firms. Based on theoretical implications of the model, four hypotheses are derived stating that firms? optimal debt-to-value ratio is (1) negatively related to financial distress costs, (2) negatively related to non-debt tax shields, (3) negatively related to firm volatility and (4) positively related to the corporate tax rate.
Etiska Fonder : - Ett steg mot en mer hållbar värld?
Today, there is no uniform definition of what an ethical fund is. Fund management companies choose themselves what they believe is ethical and not. The lack of the definition makes it difficult for consumers to understand why these funds are special compared to other funds. The purpose of this study is to examine three Swedish companies; KPA Pension, Swedbank Robur and Folksam, to obtain a clearer picture of the concept ethical funds and its definition. The study describes each company's view of Ethics and how they may affect other companies to work for a more sustainable world.
Att lova guld och grön energi : En diskursanalys av svenska energibolags CSR-rapporter
The environmental situation is becoming increasingly critical. The energy sector and other industries have a big impact on our climate and the public is raising their voice for companies to admit their responsibility towards the environment and society. Companies engage in corporate social responsibility (CSR) and happily disclose their responsible performance in annual reports. But what messages are they conveying in their CSR-reporting, and what attitudes towards CSR can be found underneath the explicit content? The aim of this study is to discover which discourses exist in CSR-reports from Swedish energy companies, and how these discourses operate.
Den rebelliske aktivisten : En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte
This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and sells streetfashion in over 20 countries and has over 1600 distributors. The company has in the recent years grown to become one of the largest in its segment. The interesting factor in WeSC´s brand building activities is the use of Weactivists.
Kan företag genom sin redovisningsinformation påverka volatiliteten i aktiekursen?: en studie av sambandet mellan informationskvalitet och risk
The purpose of this paper was to examine the potential presence of a relationship between the quality of corporate financial disclosure and the volatility in stock price in the Swedish market. This was carried out by investigating the hypothesis that an accurate annual report with high information quality results in a decrease in volatility. Previous studies have been done with this approach and in some cases the above stated hypothesis was found to be true. Thus, in the absence of a perfect efficient market the level of information quality may to some extent explain the volatility in stock price. However, the result of our study gave no evidence in support of this hypothesis.
De handikappade och de normala: En studie om social identitet hos elever på riksgymnasium för rörelsehindrade
The aim of this qualitative study was to investigate the social identity of students at upper secondary school for physically disabled students. The youths I drew my attention to suffered from severe physical disabilities and therefore received specially adapted education in small classes, but integrated at an ordinary upper secondary school.By "social identity" I mean how the students view themselves as a group, how they value their membership of the group and how they relate to non-disabled students at school. I wanted to investigate the connections between these students' social identity and the problems of marginalization of disabled people in society.According to qualitative methods I interviewed five physically disabled students, aged 18-19, at upper secondary school level taking part of especially adapted education. The study showed that these students regarded themselves as a segregated group at school. None of them associated with non-disabled students at school.
Ett fornnordiskt tempel som inte blev en del av den lokala identiteten i Bollnäs köping år 1923
During the 1920?s the town of Bollnäs had the ambition to expand. The expansion included a merger with Björkhamre and the colonization of unused areas, e.g. the area around Onbacken. The archaeologist Gustaf Hallström came to Bollnäs to investigate an ancient tomb located on Onbacken.
Husby Marathon : En studie av projektets betydelse för ungdomars sociala kapital ochsjälvidentitet
The purpose of this study was to investigate youth?s experiences of what meaning the nonprofit youth project Husby Marathon had on their social capital and self-identity. In order to answer the purpose a qualitative methodology was used based on interviews with four of the participant youths. Two teories were used, Social capital by Robert D. Putnam and Selfidentity by Anthony Giddens.
Hen, vi och dom : En diskursanalytisk studie av ett samtal om hen och könsidentitet i Tendens i P1
This thesis is based on a conversation about gender identity and the pronoun hen in an episode of the radio programme Tendens on Swedish public radio, P1. The participants of the conversation are a scholar and a journalist/show-host. The goal of the research has been to analyse how the conversation is constructed from its context and which topics that occur. The goal of the research has also been to analyse how the participants of the conversation position themselves and how the conversation composes and re-composes norms and values regarding gender identity in society. Critical discourse analysis, completed by Conversation analysis has been the theoretical and methodological approach.
Hållbarhetsstrategier i en infrastrukturindustri : En studie om Skanska och dess CR strategier
This bachelor thesis in business economics raises the topic about Corporate Responsibility (CR), this topic is currently being discussed in a variety of channels and today an increasing number of companies are involved in corporate responsibility. How do Skanska work with sustainability and why are they doing this? It is also important to see the results of the work with sustainability will lead to. We will go into more depth in one of Skanska's projects, project M25, to investigate the CR strategies they use and see how they actually work with sustainability. The purpose of this paper is to describe and analyze how and why Skanska is working to implement CR policies in their operations and more specifically from the M25 project in order to achieve sustainable business development.
Striden om det svenska snuset : En studie av identitetskonstruktioner i den svenska rapporteringen om EU:s tobaksdirektiv
This paper examines constructions of identities in Swedish news paper articles concerning the European Unions?s Tobacco Products Directive. Using critical discourse analysis (CDA) supported by theories of discourse, semiotics and identity formation, this paper argues that constructions of a Swedish ?Us? are distinguished from a non-Swedish ?Them?. These constructions depends on categories such as use of tobacco, science, history and war, which are frequently used in the discourse to separate ?Us?, ?the good? from ?Them?, ?the bad?.
Once upon a time : En studie om storytelling som marknadsföringsverktyg
Berättelser har sedan urminnes tider fängslat och fascinerat människor men idag är berättelsen inte bara ett sätt att förmedla sagor och fabler utan sker även inom företag och organisationer. Kraften i berättelser har under de senaste decennierna börjat användas inom företagsvärlden för att förmedla berättelser om företag och varumärken. Detta sätt att använda berättelser har kommit att kallas storytelling och är en populär strategi inom marknadsföring idag. Storytelling har blivit ett allt viktigare inslag i marknadsföring hos företag inom livsmedelsbranschen då konkurrensen från inhemska och utländska varumärken har ökat i samband med Sveriges inträde i EU. Syftet med uppsatsen är att ur ett företagsperspektiv undersöka hur företag använder storytelling i sin marknadsföring för att stärka sitt varumärke.
Distribution av managementkonceptet Corporate Social Responsibility: En studie av CSR-konceptets framställning i svensk populärmanagementpress
Corporate social responsibility, CSR, är ett aktuellt koncept och dess efterfrågan ligger till grund för studien. Konceptet präglas av begreppsförvirring som bidrar till att framställningen av konceptet är intressant att studera. Studien syftar till att beskriva hur managementkonceptet CSR framställs i svensk populärmanagementpress utifrån ett utbudsperspektiv, där förespråkare för managementkoncept är identifierade som drivkraft för adoption. I studien utvecklas en modell för hur CSR-konceptet framställs i populärmanagementpress. Genom modellen kan detta beskrivas och analyseras.