The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

People who live in northern part of the world spend much more time indoors than those who live in warmer countries. In addition that home should be safe, it should also protect one against heat, cold, sunlight and pollution. The indoor environment is affected by installations, material and how the building is formed. Those anomalies that are visible, felt or smelled can be noticed and be rectified. But it?s much more difficult if these abilities are missing.

The purpose of this essay is to look at how the depiction of cats is performed in childrens? picture books. I will analyze eight pictures from four different books, two from each. The books are from two different decades: from the 1960s and from the 2000s.My ambition is to see if there are any artistic or cultural differences when comparing the two decades? depictions of cats to each other.

Discussing light and lighting in the night-time environment of Tensta, a Stockholm suburb built between 1962 and 1970, this thesis suggests that lighting should be designed for the outdoor environment as a whole. The feeling of safety and human perception are important components in this thesis. Starting with some comments on visual perception and how we adapt our sight to an interval of the visual input we get, makes it possible to understand that more light sometimes hides, rather than reveals, things. Amongst the dispersed houses, in the green parks of Tensta, this turns the pedestrian roads, lit by pole-top-mounted fixtures, into light tunnels in a dark surrounding. Talking about the feeling of safety I am inspired by, amongst others K. Lynch, B. Hjort and J.

In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet. The purpose is to give companies a clear view of what it is that influence the consumer into buying theirs products, and how this group responds to different strategies and factors.

Research has shown that our numbers of choices are constantly increasing. In this paper, we investigate the choice-making process further with regard to satisfaction, recommendation propensity, confidence, and preference. The study focuses on two fitness clubs where product information is provided sequential to the participant. We examine if consumers who maintain their choice tend to be more satisfied with their choice and more willing to recommend the choice to a friend. If they are, why is this? We found that the participants who changed their choice claimed to be less satisfied and had less propensity to recommend the choice to a friend.

The purpose of this study was to examine six girls and boys in grade 4 use of adjectives in narrative texts and examine students' perception and experience of writing from a gender perspective. The methods used were text analysis and an interview. The results showed that girls write more adjectives than boys, but no further significant difference in their use of adjectives was found. There was a certain stereotypical difference in which adjectives they wrote and their attitudes toward writing. Girls are more positive to writing and see writing primarily important for school, while boys think writing is important to succeed in life..

Today a lot of consumer and media interest lie in food production. Food is something everyone of us has a relationship to hence foodstuff and their making is a topic of current interest.Cattle?s rearing is one of many factors that have begun to play a bigger role when consumersare selecting beef from the shops? meat counters. This may well be a result of productdiversification and greater investments towards marketing. Many cattle rearers considerseveral grounds for added values being linked to their products and consumers are becomingmore aware of these primary sector related added values.

The main reason for this project is my interest of our environment. What are our two largest grocerychains doing to maintain our environment? The aim of the project is to show the consumer which similarities and differences there are between ICA and Coop. My questions are: What are ICA and Coop doing to satisfy the demands to preserve our environment, are they going further than they have to? What do they think is important? Environment, price, consumer friendly? Answers: ICA and Coop are working to keep up with the demands, but are they doing more than they have to? The branch is a close world; it's hard to get impartial information. They are turning towards different consumer groups. ICA and Coop has different ways to interest consumers, ICA points out the importance of the meals, while Coop points at the environment. New questions has risen during my work: How far will their own brandnames go? Will ICA, Coop and others have their own farms, producers and suppliers? How can the consumer be protected? The competition will decrease with an increase of their own brandnames..

The purpose of this thesis was to increase the understanding and discuss safety aspects in two stairwells on Nyforsgatan in Eskilstuna, where the buildings were built during the years 1965-1975. I have presented a proposal for improvement through lighting. I have through different methods, such as surveys, interviews, literature studies and observations, come to a conclusion: that there are opportunities for improvement through better lighting that allows orientation in space and creates a nice atmosphere which will remove the feeling of not being safe, e.g. dark corners and shadows. It has been an exciting process to gather enough of facts to rely on and to develop the lighting design for the environments.

The goal of this paper is to provide a model for a sustainable electricity system to an island, in the Pacific Ocean near the equator.The method which has been used is to model supply and demand of electricity in the computer program Stella, through the creation of a dynamic system that balances them against each other. The result from the model will then be used to calculate the electricity price per kWh for the island.The result of the work is that electricity from solar energy is comparable with electricity produced from oil, if the oil pays for all its external costs, and the potential for pumped hydro storage plants is located. It also requires that consumers of electricity can be their own producers to avoid the expenditure of tax and reducing the cost of distribution. But since oil is a finite resource and has had a rising cost in recent years, while solar energy has had a declining cost, perhaps this will be a more competitive solution in the future.

I januari 2011 ratificerade Sverige den europeiska landskapskonventionen och förband sig därigenom att med sitt rättssystem och sin administration leva upp till dess värden. Konventionen trädde i kraft den 1:a maj 2011 i Sverige. Vissa av konventionens nyckelmeningar berör landskapsanalysen som verktyg och manar samtidigt till en beskrivning som grundar sig i allmänhetens perception av landskapen. Föreliggande rapport är uppdelad i en kvantitativ och en kvalitativ studie. I den kvantitativa studien har 348 planeringsunderlag från 176 av Sveriges 290 kommuner och 13 av Sveriges 21 länsstyrelser genomsökts efter sökord. Dessa sökord har valts ut för att representera de aspekter av den europeiska landskapskonventionen som jag menar är av stor vikt vid uppförandet av landskapsanalyser.

I detta examensarbete beskriver jag FMT-metoden, Funktionsinriktad MusikTerapi. Mitt syfte har varit att ta reda på hur FMT kan stödja elever med läs- och skrivsvårigheter i skolan. Jag beskriver i två fallbeskrivningar hur jag har arbetat med FMT med två elever som har läs- och skrivsvårigheter. Min slutsats är att FMT har en plats i grundskolan. Med FMT som resurs, skulle fler elever kunna fångas upp och få stöd med läs- och skrivinlärning. Fler elever skulle kunna ta till sig skolans undervisning och därigenom klara skolans mål. .

The competition in the milk industry has increased during the last couple of years. This is a result of the trade barrier that dissolved when Sweden entered the European Union. The membership signifies an increased internationalization for the dairies, which has also increased the existence of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive situation for the manufacturer- owned brands. Three of Sweden?s seven largest dairies have now decided to launch a low price milk to cope with the competitive situation.

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..