PURPOSE: To analyze how companies in the Swedish beer industry strategically workingwith CSR externally in order to increase their legitimacy.METHOD: Qualitative interviews and text analysis to enable data to stakeholder analysis.MATERIAL: Respondent interviews with key individuals, textual analysis of CSR-relateddocuments of the largest beer producers in Sweden.MAIN RESULTS: The study shows that it is possible to distinguish three main categories ofstakeholders to the beer producers. These have various high stakeholder values, wherecustomers are those with the highest value, then consumers and third critics. That these havevarious high values allows different strategic approach to the key issue of how preventivemeasures, that can be said to work against their own products, affects the beer producerslegitimacy among stakeholders..

PURPOSE: To analyze how companies in the Swedish beer industry strategically workingwith CSR externally in order to increase their legitimacy.METHOD: Qualitative interviews and text analysis to enable data to stakeholder analysis.MATERIAL: Respondent interviews with key individuals, textual analysis of CSR-relateddocuments of the largest beer producers in Sweden.MAIN RESULTS: The study shows that it is possible to distinguish three main categories ofstakeholders to the beer producers. These have various high stakeholder values, wherecustomers are those with the highest value, then consumers and third critics. That these havevarious high values allows different strategic approach to the key issue of how preventivemeasures, that can be said to work against their own products, affects the beer producerslegitimacy among stakeholders..

This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist?s propensity to display destinations through social media and how they perceive others that display travelling. This is put in relation to the term of social status in order to find out if there is a possible link. The intention was to provide an insight into the phenomenon to contribute new awareness that destinations can exploit in their marketing.

Background: In 1994 came the general prescription law in force for the district nurses with specific training in pharmacology and pathology in Sweden. According to The National Board of Health and Welfare from 2004 follow-up of the use of the prescription law revealed that nearly half of the district nurses used their prescription once a week. According to previous research the district nurses and patients were positive to the district nurses administration of prescriptions. Doctors, contrariwise, were not as favorable to the district nurses administration of prescriptions. The responsibility of the heads of the health centers is to promote the district nurses to prescribe and make sure that it works in a satisfactory manner.

For most dog owners today it is natural to use acoustic stimuli such as talking to communicate with their pets. Words are used both to ask the dogs to perform tricks, as well as to hold ?conversations? with the dog. This literature review looks at how dogs perceive human acoustical communication and how this can influence the behaviour of the dog. This information could be used e.g.

Syftet med den här uppsatsen är att se om hyllplacering i vertikalled är en faktor som påverkar en konsuments prisuppfattning av varan i fråga. I denna kvantitativa studie så undersöks detta fenomen på kaffeförpackningar och diskmedel. För att undersöka detta så genomfördes en enkät-undersökning på 100 personer som fick svara på bakgrundsfrågor om bland annat sina köpvanor, samt skatta pris och lyx-faktorn på 3 bilder och totalt 45 produkter. Undersökningen visade mycket men inte att hyllplaceringen hade någon betydande inverkan på prisuppfattningen..

The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels.This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their specific knowledge about the subject in question..

The background to this report is based on how architectural art through timesbeen treating daylight with greatest precision to take advantage of its good quality,and how the technical revolution with artificial lighting affects our way of workingwith daylighting today.The purpose of the study is to contribute to the knowledge how the daylightopening affects the perception of a room. The aim is to clarify how proportionsand placement affects how the incident light occurs in the room and how thataffects on how the room is perceived. The study is meant to be used by lightingplanners, and in terms of pleasantness, be able to create the best possible daylightenvironment..

This paper analyses the pricing on spare parts. Empirical studies have showed that manufacturers of durable goods make an unproportional large profit on its spare parts in relation to the revenue it generates. It is first showed that according to the standard economic model the price on spare part ought to be zero since the producer include an insurance in the price of the main good. Further it is showed that moral hazard alone do not explain the pricing found in the studies. Finally an analysis of whether consumers with present-biased preferences could be a possible explanation is made.

Studiens syfte var att undersöka matematikundervisande lärares syn på  laborativ matematik samt läroböckers användning inom matematik. Hur ser lärare i årskurs 1-5 på ett laborativt arbetssätt kontra lärobokens användning inom ämnet matematik. Tillgängligheten och det laborativa materielets förekomst i undervisningen har undersökts. För att studera detta delades enkäter ut till verksamma lärare i årskurs 1- 5 på tre skolor i Kalmar kommun. Observationer har även genomförts för att närmare undersöka hur tillgängligt och naturligt materielet är för eleverna.

Abstract The purpose of this work is to investigate children?s perception of Swedish birds. Through qualitative questions there were twelve children interviewed. I showed the pictures for the children of different animals that we discussed but with focus on birds. The children could partly distinguish which of the pictures that represented birds and who did not.

Fetma är ett samhällsproblem i alla åldersgrupper på många håll i världen. Fetma och övervikt hos barn och ungdomar kan ge både fysiskt och psykiskt negativa effekter. Det finns flera orsaker till att fetma uppkommer, olika faktorer som livsstil, miljö, och arv kan samverka i utvecklingen av fetma. I det svenska samhället är risken för fetma ökad eftersom det finns nästintill obegränsad tillgång till fett- och energirik kost samt att de individuella kraven på fysisk aktivitet är låga..

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..

Bacteria are a problem that occurs naturally in dishwashers when the dish stands there dirty for an extended period of time. To get rid of the unpleasant smell that the bacteria is causing, the most common solution is to run a regular washingcycle which can cause problems for the environmentally-conscious consumers since this causes unnecessary energy waste and emissions of chemicals in the washwater. To solve the problem in a more environmentally-friendly way by directly attacking the bacteria with an appropriate bacterialreductionmethod can therefore be an attractive feature in a dishwasher. There are many different ways to treat surfaces that have been exposed to the bacteria. Some high-profile methods are UV-radiation, microwaves and oxidant (ozone) that all three have had success in reducing bacteria in different contexts.

In this bachelor thesis the aim is to explore how university libraries and researchers function together. I will do this through interviews with phd students and examine how they reason on the use of libraries and other resources available in campus and witch other methods they use to gather information. The graduate students differ in where they are with their research process, but all of them work in the field of social sciences. To help me in my analysis I have adopted Wilsons model of information behaviour and modify this to better suit my purpose. My findings show that they mainly use the library to access materials and avoid use of the librarians, due to perception of low usefulness.