Miljöstrategi
Miljökrav, profil, organisation samt medvetande
The main reason for this project is my interest of our environment. What are our two largest
grocerychains doing to maintain our environment?
The aim of the project is to show the consumer which similarities and differences there are
between ICA and Coop.
My questions are: What are ICA and Coop doing to satisfy the demands to preserve our
environment, are they going further than they have to?
What do they think is important? Environment, price, consumer friendly?
Answers: ICA and Coop are working to keep up with the demands, but are they doing more
than they have to? The branch is a close world; it's hard to get impartial information.
They are turning towards different consumer groups.
ICA and Coop has different ways to interest consumers, ICA points out the importance of the
meals, while Coop points at the environment.
New questions has risen during my work:
How far will their own brandnames go?
Will ICA, Coop and others have their own farms, producers and suppliers?
How can the consumer be protected?
The competition will decrease with an increase of their own brandnames.