The purpose with this exam project has been to explore how satisfied the buyers of forest land have been with their real estate broker through the transfer process. The respondents had the opportunity to rate a number of different questions around the current acquisition. A questionnaire with 19 acquisition-related questions was sent to 134 people. People who since 2008-01-01 until today, have acted as a buyer of forest land. 80 responses were achieved and the result shows that the majority of buyers have a high gathered satisfaction..

Shoplifting is a serious problem due to the fact that about 2 % of a retail store's turnaround dis-appears annually. This paper discusses the problem with shoplifting where a closed retail display of glass can prevent this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried out at a retailer in the beauty industry in Sweden both in stores where the selection of perfumes have been displayed behind glass and in stores in which they have been displayed with open access.

The aim of this study is to examine which factors in a traffic wardens? situation at work that promote and which that inhibit satisfaction at work. The aim of this study is also to examine if there are any differences in the work experiences for traffic wardens that work alone versus those who work in a team of two. The following questions are examined in the study:?Which factors promote and which factors inhibit the work situation for traffic wardens??Are there any differences between traffic wardens that work alone and those who work with another colleague?The selection consisted of eight traffic wardens, of which four of them work with another colleague while the other four work by themselves.

Endocrine disruptive chemicals (EDCs) are found in many everyday products and can cause adverse effects on human health. Small children are particularly sensitive to EDCs and they are also exposed to them in a greater extent than adults. Despite this, EDCs are only banned in a few toys and childcare products. There are many sources of exposure and if no steps are taken to reduce the incidence of EDCs we may face an increasing number of people diagnosed with obesity, diabetes type 2 or various types of cancer.The Swedish Government has set a number of environmental objectives, one of which is calleda non-toxic environment. The Swedish Chemicals Agency was instructed to produce and conduct a national action plan to achieve this goal.

January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.

Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store atmospherics and some variables concomitant to health attitudes provide the theoretical base. Empirical data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Real estate agent is a popular occupation that many young people study today. They enter the market and will have to compete with experienced real estat agents. Why should the customer choose them instead of those with more experience? We describe the character of services offered, expectations and customer satisfaction. We have chosen to give a questionnaire to customers and real estat agents.

ABSTRACTTitel: ?Some kids really love those commercials? -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe commercials. Key questions to be answered are; can children distinguish commercials from TV programmes? What do the children think of commercials? How do they watch commercials? What do they think about a ban against commercials directed to children? Do they understand the purpose of commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish commercials from TV programs.

SammanfattningÄmnesfördjupande arbete inom marknadsföring, Ekonomihögskolan vid Linnéuniversitetet Civilekonomprogrammet, 4FE03E, VT 2011.Författare:David BrooHandledare:Sarah PhilipsonTitel:Mobiltelefoni ? en djungel för konsumenterna. Vilka faktorer påverkar deras val av mobiloperatör?Syfte:Uppsatsens syfte är att undersöka vilka faktorer som påverkar de svenska konsumenternas val av mobiloperatör. Ett delsyfte är att undersöka vad som påverkar deras lojalitet till sin operatör.Frågeställning:Vilka faktorer påverkar de svenska konsumenternas val av mobiloperatör?Metod:Det teoretiska materialet består av litteratur och vetenskapliga artiklar.

The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Bakgrund: Endast ett fåtal kvinnor i Sverige och övriga nordiska länder väljer en planerad hemförlossning. Organisationen för en planerad hemförlossning varierar mellan de nordiska länderna. Det är inte känt hur nöjda dessa kvinnor är med sin hemförlossning, det är därför av intresse att öka kunskapen om hur nöjda kvinnor i Sverige och Norden är med sin planerade hemförlossning.Syfte: Syftet med denna studie är att beskriva förekomsten av nöjdhet hos kvinnor som genomgått en planerad hemförlossning samt att jämföra förekomsten av nöjdhet hos kvinnor i Sverige med Danmark, Norge och Island.Metod: Studien är en retrospektiv tvärsnittsstudie med kvantitativ ansats. Materialet är insamlat 2010-2013 inom ramen för forskningsnätverket ?Nordic Homebirth? via en enkätformulär på internetsidan www.nordichomebirth.com.

This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

The purpose of the project was to design a furniture collection that can be packed in flatpackages and be assambled by the buyer. The idea is that the assembling will give the furniturean added value. I have tried to create a collection that is easy to produce so that the productwill be cheap for the consumer.The collections aestethic is inspired by Gothenburgs harbour The wide and bearing elementsof the furniture has set much of its expression.Joints has been highlighted details instead of being hidden..

Den höga utvecklingstakten i läkemedelsbranschen har inneburit en rad fusioner och företagsuppköp med stora påfrestningar på personalen som följd. I ett sådant läge är det viktigt med en effektiv tvåvägskommunikation mellan företagsledning och personal. Syftet med denna uppsats är därför att studera hur viktig kommunikationen mellan ledning och personal har varit för integrationen mellan svenska Pfizer Consumer Healthcare och McNeil Sverige AB. Det intressanta med denna integration är att en stor organisation uppgår i en mindre, vilket sker sällan. Genom att studera detta kan förståelsen för vikten av kommunikationsprocesser breddas.