Konsumenter använder varumärken dagligen och exponering av varumärken sker överallt: i reklam, böcker, filmer, människor och så vidare. Tidigare forskning visar att konsumenter använder varumärken för att bygga upp sin självbild och skapa sin identitet, samt att konsumenter kan ha mer eller mindre starka relationer till varumärken. Varumärken i sig är bara materiella markörer, de blir meningsfulla för konsumenterna först då de sätts in i ett sammanhang och får en individuell historia uppbyggt kring sig. Studiens syfte är att utifrån ett konsumentperspektiv visa hur meningsskapande i en relation mellan ett varumärke och en konsument kan se ut. Detta genom att reda ut frågeställningen: ?Hur kan en konsument skapa mening i sin relation till ett varumärke??.

In this study we aim to research teacher opinions on sexual education and how it is conducted within schools in Sweden. From their view of the education we want to elucidate the different factors of success and tribulation that the sexual education contains. The teacher opinions, which are collected through semi-structured interviews, reflect many different aspects of the sexual education. Though the informants possess different positions within schools they all seem to have some what the same idea of what successes and tribulations the sexual education contains. Furthermore all of them agree on one thing, the students want more sexual education.

Purpose: The purpose of this essay is to examine how managers in companies within wholesale distribution work with motivating their staff, and to examine which factors increase the motivation of employees. By doing this, the essay is expected to examine how managers? and employees? perspectives correspond, and to find which factors differentiate between their views.Method: In order to fulfill the purpose of this study, we have executed two case studies at two different companies that work with wholesale distribution. We have collected data and processed it either quantitatively or qualitatively.Conclusion: This study shows that managers and employees have a relatively united perspective about what they want to achieve by motivation. However, there are different opinions about the factors that are seen as important in order to achieve an increased motivation of the employees.

Purpose: The purpose with our study is to accomplish a quantitative research of all municipalities in Sweden and see why they apply Balanced Scorecard. The study will also investigate the spread of Balanced Scorecard, even the benefits and how they use it. Method: In our study we have chosen a quantitative research. The study has been accomplished with a questionnaire survey which we sent to all of the Swedish municipalities. We have also done a literature study to get more knowledge about relevant theories.

This is a sociological jurisprudence study which focuses on "child perspective" in Law of Support and Service with Certain Functional Impairments, LSS. The purpose of the study was to clarify the meaning of child perspective in LSS and analyze it in relation to practice. The study was conducted with mixed strategies combining qualitative and jurisprudential methods. Both LSS and Law of Social Welfare, SoL, were studied. Social workers from dirrerent muncipalities in Sweden were interwiewed.

The purpose of this study was to examine and explain Sweden?s defence and security policy during the twenty-first century. The method that was used in this research was a case study. The material that was used were government documents focusing on this area of policy, and numerous books concerning the theoretical perspectives on international relations and defence security policy. The study is of an explaining art and the analysis explains Sweden?s security and defence policy during the twenty-first century. The analysis explains this by testing it against a liberal and a realist view on international relations. The conclusion of the study is that Sweden?s defence and security policy has been liberal during this time period ? and still is.

When communications traffic increasingly turned into data, IP telephony became a disruptive technology for the telecommunication business. IP telephony was a hot topic when voice over IP services started to become available to consumers in the 1990s. The new technology changed the rules of the game and many new actors entered the market.The purpose of this study is to describe, study, and analyze how the business models of the Swedish telecom sector developed in the middle of the 2000s. The study is delimited to the Swedish consumer market for telephony.The study is built mainly upon deep interviews with 24 prominent persons in the telecom sector in 2006. To aid understanding, two telecom companies that have been chosen to represent different kinds of actors are described and analyzed more closely.

The basic intention of this study is founded on an ambition to make change within the competing activity at ?Svenska Brukshundklubbens Halmstadavdelning? (SBK Halmstad). This is a local association for owners of working dogs, where I am one of the members. A problem in engage a larger number of voluntarily working members in the association has been established and discussed over several years. My premier aim was to make the members award of different perspectives of the problem.

This is a non-traditional examination paper written after three years of studies at Malmö University and the Kaospilot Program. It is written in Swedish and in the spring of 2009. It describes a non-linear project based on a process-orientated theory called Theory-U by Otto C. Scharmer (2009). The project aims to investigate the changing conditions of Stage Theatre and deals with non-linearity as phenomena.

The purpose of the essay is to study and create understanding to the bilingual students' perspective on their linguistic skills and the use of them as resources in a scholastic context. A qualitative method has been used to collect empirical data, based on the experiences and perspectives of the students. Bilingualism is defined and past research, which has shown how their bilingualism has influenced them, has been linked with this study. Definition of mother tongue and the meaning of mother tongue tuition for student immigrants' development have been discussed. This research has shown that the students feel their bilingualism is a natural occurrence.

The purpose of this study is to achieve a greater understanding of the perception of the use of Special Educational Needs Coordinators? (SENCOs?) competence in school. The informants of this study are the director of the school district, two principals and six teachers in two schools in a municipality in Sweden. The method used for this study is qualitative interviews, and the results have been analyzed using perspectives on special education. The results show that the director of the school district has one ideal view of SENCOs working close to the principals with supervision of teachers, school development, administrative tasks etc.

SammanfattningSyftet var att undersöka hur människor upplever källsorteringpå ett personligt och allmänt plan och utifrånresultatet arbeta fram en förbättrad källsorteringsproduktför dagens hushåll. Medan målsättningen var attpresentera en kunskapsgrund om hur framtida källsorteringsprodukterbör designas för samarbetspartnernHammarplast Consumer AB.Från den inledande enkätundersökning identifieradesflertalet problemområden som angreps genom designmetodikoch diverse analysmetoder. Inledningsvis undersöker och ifrågasätter arbetet placeringenav källsorteringen i hemmet och vilken rollkökets historiska utveckling spelat för hushållens avfallshantering.Man frågar sig även om hur vida en nykällsorteringsprodukt bör anpassas efter bostäder medspecifika byggnadsår, eller inte och vilka avfallsmängderdet svenska hushållet ska hantera i dagsläget. Genomgåendeför projektet är att olika resonemang till stordel förs och förklaras genom illustrationer, foton ochandra grafiska element och slutligen resulterar i ett genomarbetatkoncept.Avslutningsvis förs en diskussion över filosofin kringmaterialval vid produktutveckling och vilka materialsom är bäst lämpade för det genererade konceptet ur ettekonomiskt, produktionstekniskt och miljömässigt perspektiv..

The term maneuver warfare is frequently used in western defense doctrines and theoreticaltextbooks. The ambition of the Swedish armed forces is to attempt maneuver warfare in allappropriate situations. Theories and doctrines indicate the importance of decentralized command and control systems. Mission command (Auftragstaktik) is one such system and should be applied to all situations of the Swedish Armed Forces. There are theoretical and doctrinal bases for warfare and command, but in practice, what are the preconditions for this? Previous research addresses many theoretical questions but there are flaws in existing studies investigating practical realities.The purpose of this study has been to reach a deeper understanding of armed forces ability to maneuver warfare by analyzing conformity of command and leadership perspectives in practice.This is an interview-based qualitative case study in which respondent´s statements were analyzed and interpreted in relation to a theoretical framework.

The object of this paper is to examine the marketing of PUNKTmedis, a youth library. In order to do so we have looked at two different perspectives; how the library has marketed itself towards its target group, and how young people perceive what PUNKTmedis has to offer. The thesis? foundation is a case study. Since the question at hand concerns the library?s intentions with and execution of its marketing efforts, as well as the target group?s opinion of them, the empirical data is based partially on an interview with the head of marketing at PUNKTmedis, and partially on a target group questionnaire.

The purpose of this thesis is to investigate how a local community, and those who dwell within its borders, are affected when a large scale windmill park is planned in its immediate vicinity. I have used a qualitative approach and conducted semi structured interviews to gather empirical data. The study took place in a small Swedish village named Svartnäs, situated in the region Dalarna.I have used the concept of community as a symbolic construction (Cohen 1984), that together with the theory of structuration (Giddens 1984) and the notion of expert system (Giddens 1996) served as my main theoretical perspectives.Even though the windmill park is not built yet, its impact on the people and the local community of Svartnäs has been considerable. In the traces of the new windmill park new options and constraints, that will play an important role in the lives of the people who dwell in Svartnäs, are arising. The windmill project is enlarging old conflicts and is creating a divided village.