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2199 Uppsatser om Consumer attitudes - Sida 51 av 147
Trakthyggesfria skogsbrukssätt : kunskap, förutsättningar och attityder
Forestry has three main aspects to take into consideration today; economical, ecological and socio-cultural. In order to reach the broad policy goals for sustainable forest management, an increased variety of management approaches are requested. Today clear-cutting is the only method used in 96 % of the managed forests in Sweden. The Swedish National Board of Forestry has therefore initiated a project in order to investigate and develop Continuous Cover Forestry (CFF). This study is a part of this project.
Elevernas egenplanerade lektioner i hem- och konsumentkunskap. : Arbetsuppgift för delaktighet i planering av lektionerna.
The purpose of this developmental research was to test the new way of working when the students were to take part in planning of cooking during the lessons in home and consumer studies, because the aim of the school is to teach the students to take the responsibility for their studies. The two first lessons should be used by students in the group to plan and organize their meal. During the third lesson the students must be responsible for cooking ready their meal and afterwards they must evaluate the results. The results of this new way of working was new for the students and they thought it was fun to be responsible for cooking during these lessons in home economics. The students in the groups were of wixed ability and they developed their knowledge from the levels of their ability.
De externa etableringarnas framtid : en samhällsekonomisk analys av behov och möjlighet till politisk styrning och planering
The out-of-town retail establishments are part of the dramatic structural changes in the retailing of food and groceries. There are however strong indications suggesting these establishments result in negative externalities concerning areas such as pollution and urban environment. The purpose of this study is to describe and, from an economic perspective, analyse the Swedish political regulations and planning policies concerning the out-of-town supermarkets. The analysis establishes that the current regulations regarding out-of-town retailing do not, due to the occurrence of market failures, produce an optimal situation. It might therefore be necessary to change the planning policies in a more restrictive direction.
Snus och dosor - Förpackningsdesign, märke och identitet
The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status perceptions based on stereotypes in the design itself..
Mode i Kenya ? En studie om Kenya som marknad för inhemska modevarumärken
The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the western influences are evident andthe consumer?s price sensitivity is prominent.The aim of this thesis is, by conducting a field study; to qualitative examine how to develop astrong domestic fashion brand on the Kenyan market and to give a foundation for a brandingstrategy for people involved within fashion in Kenya.
Flickors och pojkars användning av adjektiv i berättande texter utifrån ett genusperspektiv.
The purpose of this study was to examine six girls and boys in grade 4 use of adjectives in narrative texts and examine students' perception and experience of writing from a gender perspective. The methods used were text analysis and an interview. The results showed that girls write more adjectives than boys, but no further significant difference in their use of adjectives was found. There was a certain stereotypical difference in which adjectives they wrote and their attitudes toward writing. Girls are more positive to writing and see writing primarily important for school, while boys think writing is important to succeed in life..
Interaktivt visuellt säljstödssystem
The purpose with this study was to elucidate the pros and the cons with a sale support system. This has been narrowed down into two questions: ?What are the pros and cons for a company that have a sale support system? and what are the pros and cons for a company that does not yet have a system?? Configurator that is a sale support system has been studied. It is a system that presents products by accepting different functions, qualities or parts that are possible to match. It can be used in business-to-business or business-to-consumer situations, through different sale channels, namely direct sale, indirect sale and online sale.
Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts
AbstraktSyfte:Studiens syfte är att beskriva hur ett mätinstrument för att mätakonsumentbaserad brand equity ska utformas.Forskningsfråga:Vilka mätpunkter ska inkluderas vid mätning av konsumentbaserad brand equity?Metod:Då studien ämnar testa mätinstrumentet som skapats ur den befintliga litteraturen föllvalet på att genomföra en kvantitativ undersökning eftersom författarna avsågundersöka hur en stor mängd konsumenter uppfattar varumärken. För att samla in databad författarna 130 stycken respondenter delta i en enkätunderökning. Datananalyserades sedan i en faktoranalys.Slutsats:Efter genomförd faktoranalys kunde författarna behålla 9 stycken mätpunkter från detursprungliga 16 stycken mätpunkter. Utefter de nya mätpunkterna utformades ett nyttmätinstrument.
Förändrad attityd - nya vanor! : En kvalitativ kohortstudie om motionsvanor och medvetenhet hos barn som medverkat i en intervention mot övervikt och fetma
AimThe aim of this study is to examine the long term effects of e12 and how they have influenced the lifestyle and perceived awareness about nutrition and exercise in relation to factors from Social Cognitive Theory (SCT) that e12 took in consideration. The questions asked were; How has e12 affected the attitudes, skills, self-efficacy and knowledge relative to exercise? How has e12 influenced the individual?s habits of exercise? How has e12 affected the perceived awareness regarding the impact of nutrition and exercise on the body weight?MethodThe study is pursued by a qualitative method using semi structured interviews on six individuals between the ages of 16-18 years old that completed the project 4-5 years ago. A questionnaire regarding nutrition and exercise habits was also used as part of the study. All individuals from the year of interest were first contacted by the senior physician connected to the project.
Avtalsvillkor i konsumentförhållanden - särskilt elektroniska avtal på internet
Syftet med studien var att ta reda pa? hur man kan fra?mja lek fo?r barn med autistiska symptom som bor pa? korttidsboenden. En kvalitativ intervjuunderso?kning gjordes med sex deltagare och analyserades sedan genom en tolkande fenomenologisk analys (IPA). Fyra huvudteman med tillho?rande tva? underteman var valdes ut.
En studie om sociala medier och perception
Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.
Om reklam på Facebook : En attitydundersökning bland ungdomar
This thesis deals with young people´s attitudes towards advertising on Facebook, which type they prefer and how it should be presented. The purpose of the essay is to offer advertisers a better knowledge concerning the Facebook users advertising preferences. This knowledge can be used to produce advertising with a higher chance of acceptance among Facebook users. The results have been collected by a quantitative survey and they are presented in statistic form. One of the main results was that young people wanted a more individual adapted type of advertising.
Mötet med föräldrar till överviktiga barn : En intervjustudie ur barnhälsovårdssköterskans perspektiv
Background: Overweight in children is a growing problem around the world. Studies has shown that children suffering from overweight, are at a greater risk to remain overweight as adults as well. Child health care nurses have an important task by trying to motivate parents to better diet and exercise habits for their children. Previous research proves that overweight and obesity in children is a very complex problem which requires a good caring relationship between child health care nurses and parents.Purpose: The purpose of the study was to illuminate the experiences of child health care nurses of meeting parents of overweight children.Method: An inductive qualitative approach was used as method. The collection of data was conducted by using semi-structured interviews.
Viktiga faktorer vid lantbrukares val av bank
The bank market for farmers in Sweden is dominated by Swedbank and Landshypotek. One of the most aggressive challengers is Länsförsäkringar Bank, which in 2009 had seven per cent of the Swedish bank market for farmers, but 57 per cent of all new lending. This paper deals with the problem of new banks to break into the bank market where farmers are slow in terms of change in their attitudes and loyal to their banks. The study has been carried out in cooperation with Länsförsäkringar Gävleborg which is a new actor in the banking market and thus eager to take part in the outcome of the study. This essay thus seeks to examine the attitudes farmers have against bank switching and the factors that influence their choice of bank.
Förnybar energi ur ett kvinnligt och manligt perspektiv : En attitydundersökning med avseende på att kartlägga hur synen på fönybar energi påverkas av om individen är kvinna eller man
Abstract The extraction and usage of energy give rise to immense environmental problems which helps to accelerate climate change. Energy is an important resource for the community and there are a variety of different types of energy sources available, that are either classified as renewable or non-renewable energy sources. The usage of renewable energy sources cause less environmental impact than the usage of non-renewable energy, which in turn means that the energy?s strain on the environment is strongly affected by the type of energy source used.The aim of the study is to describe to what extent attitudes towards renewable energy are affected by whether the individual is male or female, by examining the hypothesis regarding how women have a closer connection to nature and to a larger extent shows on an pro-environmentally friendly behavior than men, and if it also can be detected on issues related to renewable energy and thus imply that women have a friendlier approach towards renewable energy than men. A number of ecofeminist believe that women have a stronger bond with the nature through her embodiment as a woman and by her maternal role, which according to previous research also leads to the fact that women shows on a more extensive environmental behavior.Through a qualitative research method in the form of semi-structured interviews has three female and three male respondents been asked questions with regards to the environment, individual responsibility and energy.