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2418 Uppsatser om Consumer Choice - Sida 46 av 162

L?gkonjukturens p?verkan inom byggf?retag

The purpose of this study was to gain a better understanding of how medium-sized construction companies adapt and how they choose to reorganize their operations in relation to the recession. The study has as its theoretical starting point theories about organizational learning, the impact of the economy on construction companies and strategies for dealing with recessions. The method used to conduct the study was semi-structured interviews with representatives from 15 different construction companies. The results of the study show that they used several strategies to adapt and reorganize the business in accordance with the recession. Some construction companies had to make cost savings as a result of the recession.

Återköp av Aktier : En jämförande studie mellan Sverige och Kina

Share repurchases in Sweden has since legalization in 2000 gained momentum. Similar to other corporate events, there are studies that examine whether this affects the share price performance. With studies in the U.S. that measured excess returns of approximately 3,5 percent on the announcement day; Swedish buybacks, holding a tighter regulation is of interest to study. The Stockholm Stock Exchange regulation regarding reporting is also similar to the Stock Exchange in Hong Kong.

Tjänstekvalitet för pensionssparande : En studie om vilka faktorer som påverkar den upplevda tjänstekvaliteten för pensionssparande

Our purpose of this paper is to seek an understanding of which service quality factors that affects customers in their decision making progress regarding purchasing financial services such as pension products. We also seek to evaluate the different service quality factors by compare their relative strength against each other. The study aim to investigate if there are any connections between customer behavior variables such as gender, age and income in comparison to these service quality factors related to pension products.The findings aim to help a small financial institute such as our case company Plain Capital to understand how their customers experience service quality regarding pension products.In order to find empirical results we conducted a qualitative research as well a quantitative research. The qualitative research employed both a focus group interview with pension savers and an interview with our case company Plain Capital. We were able to identify the service quality factors for pension?s products with help from the focus group interview.

Pepparkaksform eller avantgarde? : Provokationen hos Joanna Rytel

This study critically reviews four works of the artist Joanna Rytel with the intention to find out if and how she is provocative. In order to do that I have studied the reactions on these works, mainly through press material, which differs from letters to the editors and comments posted on discussion forums that's also been used. My conclusion is that Rytel provokes not just because of her choice of subject, but because of her concept of 'art' doesn't agree with the general public's, i.e. 'art' is supposed to be something merely beautiful. The journalists sometimes seems provoked by Rytel's ability to draw attention and have claimed that to be her main aim..

Smartphones som ny marknadsföringskanal : Nya möjligheter inom precision, segmentering och relationer

Syfte: Syftet med den här uppsatsen är att öka förståelsen för hur samhällets och teknikens senaste utveckling har bidragit med nya marknadsföringskanaler och vad detta innebär för företags marknadsföringsstrategier. Med detta syfte som utgångspunkt har tre forskningsfrågor formulerats för att avgränsa forskningen än mer:Hur kan smartphones som marknadsföringskanal hjälpa företag att precisera sin marknadsföring till kunden?På vilket sätt har den nya mobila tekniken, i form av smartphones, påverkat företags segmenteringsmöjligheter?Hur kan ett företag använda sig av smartphones, som ett verktyg för att hantera kundrelationer?Metod: Uppsatsen är resultatet av en kvalitativ studie med en huvudsaklig induktiv inriktning. Primärdatainsamlingen har skett genom kvalitativa semistrukturerade intervjuer.Slutsats: Efter att ha undersökt detta ämne har vi dragit slutsatsen att valet av smartphones som kanal kan hjälpa företag att precisera sin marknadsföring genom att telefonen är tillgänglig och personlig för kunden. Därför menar vi att kunders integritet och acceptans kommer att vara avgörande faktorer och viktiga att beakta.

Indiska-En studie av Indiskas strategier i riktning mot Fashiontainment

Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.

"Jag skulle vilja att syv förklarade mer, liksom..." : En kvalitativ studie om samtalets betydelse för utlandsfödda elever

Syftet med uppsatsen är att undersöka vilken betydelse och påverkan samtalet med studie- och yrkesvägledaren har för utlandsfödda elever med icke svenska föräldrar som är sent anlända till Sverige. En kvalitativ forskningsmetod har används. Fakta har inhämtats via elevintervjuer bestående av åtta informanter från en mindre kommun. Urvalet utgjordes av grundskoleelever i årskurs nio som gjort sitt gymnasieval samt gymnasieelever från årskurs ett och årskurs tre. Resultat och analys indikerar att eleverna tycker att samtalet är betydelsefullt, eleverna får svar på frågor, får faktainformation och detta leder till ett bättre beslutsunderlag i valsituationer.

Företagsfusioner : en studie av aktörer, motiv och drivkrafter

Fusionernas antal och storlek har ökat för varje år, och företagsvärlden har präglats av en fusionsyra som är frapperande. Det faktum att fusioner förekommer i så stor utsträckning samtidigt som det påvisas att en majoritet av företagsaffärerna misslyckas förefaller oss vara en paradox. Syftet med uppsatsen är att utifrån ekonomisk teori studera de motiv och drivkrafter som ligger bakom företagsfusioner, och diskutera de olika aktörernas medverkan i fusionsprocessen. I uppsatsen diskuteras också i viss mån vilket utfallet av en fusion blir beroende på vilka motiv och drivkrafter som föreligger. De teorier som används är dels teorier avseende motiv och drivkrafter bakom fusioner, dels appliceras public choice teorin och principal-agent teorin på fusionsprocessen och dess aktörer.Detta beroende på att teorierna behandlar den enskilda individens nyttomaximering och problemet med informationsasymmetri.

Livscykelanalys för koldioxidutsläpp från flerbostadshus

Today, about 15 to 20 percent of Sweden?s total emission of carbon dioxide can be traced to the household sector. By examining apartment blocks in a life cycle perspective, the origin of the carbon dioxide emission has been charted and analyzed. This information has been used to create a computational model that calculates the total emission of carbon dioxide from a specific apartment block. The results from the analyzed apartment blocks indicate that both the use of energy and the emission of carbon dioxide have been reduced since the 1960s. Through the examination of building materials, it is possible to lower the emission of carbon dioxide that origins from the construction phase of an apartment block.

Metoder för idégenerering : En kartläggning och utvärdering av metoder på ASSA AB

ASSA develops locks and integrated security systems for doors. ASSA is Sweden?s leadingsupplier of locks and security systems. ASSA AB worked during the master thesis withimplementing a common development process for all companies within the group. Ideageneration was one relative unexplored area for the group and the interest of finding effectivemethods was required, the company understood what an effective handling of ideas couldcontribute in the pursuit of more and pleased customers.The purpose of the master thesis has been to study and to map which methods are used inorder to carry out idea generation.

Värdet av lojalitet : Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?

Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a client wants at an acceptable price.

Ombyggnad av skolbyggnad för nya verksamheter : En visionsstudie för Wenströmska skolan och dess närområde

New production is not the only thing that is important for the city?s growth. It is also crucial to recover existing buildings in order to create attractive areas. There is a school in Va?stera?s city called Wenstro?mska skolan which consists of six high schools that provide different professional specializations and which has an area of about 35000 square meters.

Impulsköp och självscanning - ett omaka par

This study aims to explore how self scanning affects consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could affect their buying behavior, especially when it comes to impulse purchase. Furthermore customers have to commit to scanning products which keep them from browsing the store for offers, which could limit the impulse buying. This study undertake a descriptive methodology with Beatty and Ferrells impuls model from 1998 as a theoretical platform where we examine disparities between self scanners and non self scanners.

Shys metod för att mäta byteskostnader - en kritisk granskning

This thesis? objective is to evaluate the recently proposed Shy (2002) approach of estimating consumer switching costs. We apply Shy?s method for estimating switching costs on the Swedish markets for bank deposits and telecommunications. The evaluation has been achieved by comparing estimated results to economic theories, related empirical studies, and our expectations.

Globalization vs Localization : En fallsstudie om Scanias marknadsföringsstrategier i Sydamerika och Asien

Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.

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