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1907 Uppsatser om Competitive strategy - Sida 48 av 128
Psykofysiologisk utvärdering av strategiträning och stresshantering inom golfputtning
I föreliggande uppsats var syftet att i en mixad design med kontroll- och behandlingsgrupp, undersöka om psykofysiologisk strategiträning kan hjälpa individer att hantera stress samt förbättra sin prestationsförmåga i pressade situationer inom golfputtning. Strategiträningen innefattade en kombination av andning-, rörelse och kognitivt beteende. Resultatparametrar var a) fingertemperatur som indikerar förändringar i det sympatiska nervsystemet och b) ett protokoll som mätte prestationsdata. Data har analyserats med hjälp av ANOVA ?repeated measures? i SPSS.Huvudresultatet visar signifikant fingertemperaturskillnad mellan behandlings- och kontrollgruppen.
Sverigedemokraterna - En retorisk studie
The Sweden democrats are a political party that has had a time of success duringthe last year. However many people believe them to be a racist party, in contrastto how they view themselves and their political message. How is it possible thatthe views of the same party differ to this extent, it seems to be a large ambiguityin their message. Rhetoric is a tool that everybody uses in some way or anotherand can be crucial to how a political party is perceived by people. Can thereforethe use of rhetoric be a factor that has contributed to the different perception of theparty and if so, in which way?With the help of theories such as semiotics, classical rhetoric and antiestablishmentstrategy, different texts, such as motions, and pictures published bythe Sweden democrats can be analyzed to find ways they use rhetoric.In the analysis it was obvious that they used rhetoric, even though therhetorical quality differed between the leading persons in the party and the peoplewho represented the Sweden democrats in the local government.
Varumärkesbyggande genom Sponsring : Risker och Möjligheter med Co-Branding
The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.
Kommunikation inom offshoring : Hur skapas och upprätthålls engagemang, sammanhållning och klarhet i offshoringprojekt?
This paper is about the importance of engagement, cohesion and clarity in offshore outsourcing projects. The focus is on how the communication is handled between co-workers in different countries. My research is based on qualitative studies of literature on the subject, along with interviews with leaders in various companies in Sweden that utilize offshoring to countries in Asia. This study shows that the companies interviewed who utilize offshoring are all taking care to create engagement, cohesion and clarity in their offshore offices. It also shows that companies can succeed with their offshore strategy without using agile development methods, contrary to what literature on the subject recommends.
The advertising sales flyer as a promotion tool in grocery retail stores, and its effects on in-store consumer behaviour
En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..
Ledtidsanalys på Peltor AB med logisk gruppindelning på elektronikprodukter
This report is the result of a case study at Peltor AB during the spring semester of 2007. The task Peltor gave us was to improve the delivery accuracy and to lower the high finical value of delayed orders (backorder), and to divide the products into logical groups. The logical group will be a useful tool to remain a high level of service. If the level of service increases the company will be more competitive.The electronic department at Peltor has problems with delayed orders. According to Peltor, the problem is based on delivery lead time which is presumed.To increase the delivery accuracy, a lead time analysis is made to find the accumulated delivery lead times for each product.
Integration in the Supply Chain - use of Real Options to mitigate the costs of the Bullwhip Effect
Purpose: During the last years Real Options have been established in many areas of the day-to-day business. Recent literature also tries to address Supply Chain problems with option theory, since an efficient Supply Chain increasingly gains in importance as a significant competitive advantage. This thesis tries to answer the question, if Real Options can mitigate the costs induced by the Bullwhip Effect as one of the major problems in Supply Chains. Methodology: The authors of the thesis used a deductive approach. Based on a theoretical model utilizing Real Option contracts and under the usage of a randomly created dataset the influence of the Bullwhip Effect on the company?s business and financial structure is examined and subsequently analyzed.
Cittaslow i Falköping :
Cittaslow is an international organization founded in Italy in 1999 by a few towns in Northern Italy, in order to stop the trend of people moving to bigger cities. The aim was to show the advantages of small towns and to strengthen their identities. Falköping is, since the certification in the summer 2008, the first Cittaslow in Sweden. Cittaslow is an international organization founded in Italy in 1999 by a few towns in Northern Italy, in order to stop the trend of people moving to bigger cities. The aim was to show the advantages of small towns and to strengthen their identities.
Skuldlättnader som vapen i kampen mot korruption? : Om hur HIPC-initiativet påverkar korruptionsgraden i berörda länder
This paper examines how debt cancellation, given under the HIPC-initiative, has affected corruption over the period 2000-2006. The examination is foremost interesting due to earlier research showing that high corruption leads to unequal distribution of economic resources. This, combined with the objective of the HIPC initiative to reduce poverty, indicates that combating corruption must be successful in order to fulfill the goals of the initiative. A linear regression shows that countries that have benefited from the HIPC-initiative indeed have a lower corruption than other countries. A panel-data analysis shows on the other hand that no effect on corruption due to debt cancellation or reforms undertaken in the program can be confirmed..
British Airways - en mångfaldssaga?
British Airways (BA) kritiserades på 1990-talet för att vara en diskriminerande och fördomsfull organisation som exempelvis uteslöt kvinnor och färgade från pilotstyrkan. Idag hyllas bolaget som en föregångare inom mångfaldsarbete och mångkulturalitet. I uppsatsen studerar vi dels hur långt BA har kommit i sitt mångfaldsarbete på systemnivå och på operativ nivå, dels vilka faktorer som drivit på eller hindrat mångfaldsprocessen. Vi kommer fram till att BA idag uppfyller de flesta kriterier för att kunna kallas en multikulturell och inkluderande organisation. Att BA:s mångfaldsprocess har gått snabbt beror bland annat på att hindren för mångfald främst låg på systemnivå.
Exportera mera! : faktorer som påverkar en framgångsrik export av svenska livsmedel
Exporten har en betydande roll i dagens samhälle och verklig påverkan på landsbygden och dess framtida möjligheter till överlevnad i ett urbaniserande och teknikfokuserat Sverige. Det är dock inte helt enkelt som enskilt, mindre företag att exportera sina produkter. Detta arbete syftar till att lyfta fram framgångsfaktorer hos livsmedelsföretag som redan är väletablerade på den internationella marknaden och som under en tid har bedrivit en framgångsrik exportverksamhet. Det är en kvalitativ studie och det empiriska materialet är baserat på tre semistrukturerade telefonintervjuer med livsmedelsföretag från Halland och Skåne. Begreppen resurs, nisch och ??Dynamic capabilities?? samt ramverket VRIO har varit viktiga vid analysen.
En undersökning av den kreativa processen
Syftet med vår studie är att undersöka hur människor där den kreativa processen är central i sitt yrkesutövande upplever denna process och se om det går att hitta ett mönster. Vi bestämde oss för att ta reda på vad som händer inuti människan runt
det kreativa ögonblicket. Vår huvudfrågeställning är: Vad är den kreativa processen? Vi gjorde öppna intervjuer med fem verksamma kreatörer med hjälp av DV-kamera. Vårt resultat visade att det gick att se ett gemensamt mönster i den kreativa processen.
Varje litet liv ska vara en vän : om djurens rätt till hänsyn och rättvisa
Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.
Ett samarbete för lönsamhet i PR-branschen
Bakgrund Prevalensen hos barn med diabetes typ I och den samtidiga förekomsten av celiaki varierar i studier mellan 2,4-16,4 %. Celiaki och diabetes typ I kräver båda en noggrant kontrollerad kost. Det tycks finnas få studier som undersöker hur kombinationen av de två olika kosterna fungerar i praktiken. Syfte Att utforska hur föräldrar till barn med dubbeldiagnosen celiaki-diabetes upplever att kosten fungerar. Metod En kvalitativ metod användes i form av skrivna berättelser, insamlade via ett webbaserat formulär.
Massmediekommunikation som strategi för att öka
medlemsaktiviteten inom religiösa samfund
The intension with the thesis is to investigate how mass communication is adopted as a strategy to increase the membership activity within religious communions in Sweden. In the years past it has shown a decreased activity within religious communion, deliberate strategies have been missing and efforts on resources for less effective strategies have been made. The study has been carried out through a review of existing theory within the field of subject, communication within religious communion and the use of mass communication within religious communion. The Swedish church was chosen as a case, where three persons were interviewed. The result from this study shows that the Swedish church communication operates on several different levels: these are detached and self-determinate.