Kommunikation inom offshoring
Hur skapas och upprätthålls engagemang, sammanhållning och klarhet i offshoringprojekt?
This paper is about the importance of engagement, cohesion and clarity in offshore outsourcing projects. The focus is on how the communication is handled between co-workers in different countries. My research is based on qualitative studies of literature on the subject, along with interviews with leaders in various companies in Sweden that utilize offshoring to countries in Asia. This study shows that the companies interviewed who utilize offshoring are all taking care to create engagement, cohesion and clarity in their offshore offices. It also shows that companies can succeed with their offshore strategy without using agile development methods, contrary to what literature on the subject recommends. My conclusion is that companies that use offshore resources in development projects are better off having their own subsidy offices in the countries they are offshoring to, rather than outsourcing work to offshore centers outside of the organization.